Selling Your Body

Selling Your Body

Ever wondered what Kim Kardashian smells like?

We neither, but she piqued our interest after revealing her new fragrance, which comes in a bottle shaped like, well, her body. Yes, we’re serious.

With the confidence of a hundred women, Kim Kardashian has pushed the envelope a lot with her naked shots over the years. Remember her Paper magazine cover in 2015? It featured Kim literally butt-naked, covered in champagne. It pretty much took over the Internet and people still talk about it.

This time, Kim used her body as inspiration for the product’s packaging: a sculpture of her world-famous body. She live-streamed the entire process and fans were ecstatic, to say the least.

So, basically… How far will you go for hyping your products?

Post Office Envy

Post Office Envy

It’s a straight turn off when a trendy brand ships out a fully genuine cardboard box.

What would you think if your new 1000USD shoes came in nothing else than a brown, genderless, tag-less box? The packaging is a crucial touchpoint in the customer journey and will without a doubt leave you less impressed with the experience than otherwise.

Remember, for the first time online customers, the package pickup is their first physical interaction with your brand. So invest in custom card boxes with your brand colors, ribbon logo, and just design the package as if it was for your girl/boyfriend.

A happy customer is a serious relationship, why risk it with cheap wrapping?

ECO-Game Changer

ECO-Game Changer

We all want a better tomorrow. Make your customers know that you care.

Are you ready for a well-needed wakeup call? Studies from Nielsen institute show that 52% of consumers globally always will choose a similar product that is eco-friendly or recyclable in situations with both options available.

Puma has recently switched up their shoeboxes in their flagship stores with only a thin cardboard shell and an embedded cotton bag. This decreases the material usage by 70%, compared to their traditional shoebox. A good opportunity for Puma to spread some rational CSR and take a step in the right environmental direction.

Would you like to create easy, decomposable packaging and shine in the sales spreadsheets and at COP19?

Packaging Experience

Packaging Experience

Make the packaging part of the experience.It’s more important than you think.

One of the reasons it’s so fun to unbox Apple products is because they have attention to detail. Are you making the unboxing experience fun? It can be everything from including little details to expressing your brand universe through decorations or guiding your customer through the process with expressive titles and fonts.

The company Back to the Roots sell plants, where the packaging transforms into the product and leaves no waste. Cavory Cookies sell their homemade doughnuts in a case with old-school look and feel. This adds a storytelling angle to the unboxing experience that gives the customer a sense of deluxe exclusivity.It’s probably reason enough to return.

The Simple Man

The Simple Man

Men are generally the hardest to communicate skincare and grooming products for, but the solution is simple.

When it comes to grooming products, it’s very important to dedicate products to them alone. The market has seen a growth in specific male grooming products by 37% since 2010. That’s because men have fallen in love with the packaging experience that talks directly to them-simple and masculine.

Skincare firm Kiehl’s know that one-third of their customers are males. So, they’ve tailor-made a part of their store for men – free from roses and pink mirrors.

Danish BeautéPacifiquehavealso fueled their men’s skincare with an all-black packaging that will much more likely be shareable to men on social media.

What can we learn from that? Play with raw textures and dark colors. Spark masculinity into products, men can be sensitive about.

Typography 101

Typography 101

“Times New Roman” will never make your brand stand out, not in a million years.

Packaging is your physical manifestation of brand communication, which means it’s just as important as the product itself. So how can you create that beautiful, eye-catching, and competitive packaging-without using a precious metal finish and velvet padding that cost you more than necessary?

The answer is “artistic typography”- a handcrafted font made just for you.

It will spark emotion and energy into your packaging, like no other tool.

Simply pick a local artist who can transcribe your brand essence into living letters and even art pieces, too. This will completely raise people’s interest in your product and possibly contribute to the final purchase argument. And the best part? It won’t break your budget.

Artistic packaging will automatically qualify itself to shareable moments, so why not walk this way?