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Drowning Furniture

Drowning Furniture

Nendo design opened an exhibition in Milano named “into marble”.

It looks photoshopped, but it’s not. Japanese brand Nendo showcased a new line of furniture in solid, black marble in Italy last week. Selected objects were placed on top of what appeared to be black, rippled water, which could be seen as either melting into the liquid or emerging from it.

This exhibition received an incredible response from visitors and elevated the brand as a creative, well-crafted and artistic furniture developer. It meant that they had to produce some possibly super expensive models, but It sure made sense in the end.

Are you ready to emerge yourself in absurd, creative thinking? It certainly holds great fortune.

Carry My Bag?

Carry My Bag?

Drones are no longer just a toy for your techy uncle. Far from.

Fashion runway shows are the most important moments for press attention, and this year Dolce & Gabbana thought way out of the box, swapping out young millennial models for military state drones. They sent a bunch of flying drones down the runway, each showing a new handbag from the latest collection.

The results? Instagram lit up with images of the unusual show. And, it made a lasting imprint in the eyes of the fashion industry. Dolce & Gabbana even let the drones fly around on their official webshop, truly making a solid communicative remark.

Ultimately, don’t be afraid to adopt new technology, even if you can’t see its paybacks in the user manual alone.

TIME BENDER

TIME BENDER

It’s 2018 and finally possible to stop time around you and choose what moves – kinda…

At Brandheroes, we always search for the greatest superpowers for sharable gain, therefore we are excited to tell you about “Cinemagraphs”. Who can say no to new superpowers?

Cinemagraphs are still-pictures, where only one detail of the picture moves in an infinite loop – like the steam of a hot coffee cup or the helium balloons in the hand of a model. This trend is on the rise and will leave people baffled with wonder – and a smile richer.

It can actually help your audience focus more on a specific part of your picture composition as well as increase the time spent viewing a post by 10 times according to the software producers of the technique. The software is available on booth computer and phone.

Watch a video with examples: https://www.youtube.com/watch?v=sJVTnQL_Lug

Click here to access the software on: https://flixel.com/products/ios/cinemagraph-pro/

Turn Left For Successful-Marketing

Turn Left For Successful-Marketing

Some brands are so iconic and easily recognizable that they don’t need an introduction.

McDonald’s claimed that the road to their restaurants was found by following the golden arches. They cropped the famous logo into a directional path on billboards to lead people to the nearest McDonalds.

McDonald’s has received an enormously positive response through word of mouth and on Instagram & Twitter. Because it’s so cleverly designed visually and locally, it makes sense to advertise in this innovative way.

So today’s advice is this: Concour your roads and streets with shareable marketing. Or simply put…. Make it shareable.

 

Look Down For The Perfect Background

Look Down For The Perfect Background

Don’t look too far for the perfect Instagram shot. All you might need to do, is to look down.

I want to take you back to art class; its late in the afternoon and you stopped paying attention to the blackboard since you discovered your doodling skills in the corner of your dusty textbook. I know you haven’t learned about photo composition in middle school, but that’s what the internet is for right?

 

Photo perspective makes the subject stand out.

Catching the eyes of your customers and visitors on your Instagram, can be something of a challenge, but it doesn’t have to be.

It shouldn’t matter how you tilt your camera when you take a shot, but it actually does. By focusing on the person, or product in the picture while tilting your camera from a viewpoint will transform the whole road/grass/floor into your background. This will result in a much cleaner image, with less noisy background imagery, which can take away the focus from what you want to show.

Put this powerful superpower into your daily photo game and play around with the many beautiful and effective backgrounds under your feet.

 

 

Fashion X Food

Fashion X Food

Would you like a large Louis Vuitton soda with your vegan Gucci sandwich? That will be 100 dollars, please.

It’s incredible how luxury fashion brands always managed to be a part of feature films through product placement. If you wanted to be just as cool as James Bond, you had to get an Omega watch!

However, in 2018, fashion brands collaborate their way through to your daily food choices. Like the high-end streetwear brand, OFF-White, did a campaign with McDonald’s. Here you could order a Big Mac Meal totally equipped with packaging designed by OFF-White themselves.

This could be the start of a food market revolution where fashion brands will create a new way for us to express our lifestyle, from the wardrobe to interior and all the way to the dinner table.

 

Food is the star of Instagram – that’s a fact

One in five European Instagram-user has shared a picture of food during the last month.

Aesthetics rule over taste on Instagram. Sushi has 20 million hashtags, where burgers only have 10 million. So, in order to become shareable, there is a way: integrating beautifully designed packaging to greasy fast food and bring it to life on Instagram.

If you are in fashion, why not seek out for your favourite food stand and embark on a fresh and interesting marketing journey. Your customers are “hungry” for trendy and aesthetically pleasing comfort food.