Clean Energy Surfboard?

Clean Energy Surfboard?

Tesla is famously playful when it comes to accessories accompanying their electric cars.

While we thought that Elon Musk would soon fly people to Mars, he instead released a carbon-based surfboard in the minimalistic and tech heavy Tesla form factor.

Elon Musk is pretty awesome. He plays by no rules, and his team creates new and exciting products all the time. So far they’ve made a $10.000 flamethrower, an underground elevator, and now a lightweight surfboard. The surfboard is manufactured by Tesla and uses the very same high-end engineering and materials used for both the space program and Tesla automobiles.

Why, you ask?

Because he can, and because people like to talk about silly and unexpected products once in a while.

Where can YOU go, as far as bringing unexpected products? It would make people talk for sure.

Tall, Grande, Starbucks Milano

Tall, Grande, Starbucks Milano

Extravagance in Milano is as big and fancy as it gets. Starbucks opens its most beautiful store in the Piazza district in Milano offering experiences never seen before.

The new Milan Roastery pays homage to the Italian coffee culture by offering customers an immersive coffee experience. It has it all and draws inspiration from its successful interactive Starbucks store in Shanghai.

This is so much more than just ordering a cup of coffee. It will have a giant visible coffee roaster in 24k gold, creating the perfect aroma in the whole café. The roastery will also have an authentic Italian ice cream bar serving coffee flavours from Starbucks – first of its kind globally. The store features stunning interior, all sourced from local Italian materials, and there will be a “Arriviamo Bar” serving cocktails and food.

What a place to visit for retail inspiration! Make sure to stop by next time you’re in Italy.

Just do it – Right?

Just do it – Right?

Nike have despite extreme political controversy chosen to have former NFL player Colin Kaepernick as front figure for their new campaign. This bold move has increased sales by 31% globally.

Colin Kaepernick billboards are seen everywhere in the world right now. Kaepernick created a lot of controversy after refusing to kneel for the American flag on National TV. Kaepernick is not a huge fan of the Trump administration either and was honoured by thousands for his courage to share his standpoint publically.

Nike made Colin Kaepernick the face of this campaign to declare their bold slogan: Just Do It. On the billboards it states a fitting quote from Colin himself: Believe in something, even if it means sacrificing everything.

The stock price for Nike increased by 10% only 10 days after unveiling the billboards with Colin Kaepernick. They also saw an incredible 31% boost in global sales, thanks to the bold and politically controversial marketing billboards.

How can you put your foot down for something important and potentially see amazing results? It’s risky, but it’s possible.

Pizza Party

Pizza Party

Finally, that little plastic table inside pizza boxes has its own little plastic chairs.

Boston Pizza has created chairs to accompany the teeny-tiny table that’s often found inside pizza boxes. The chairs were made in a 3D-printed material, using food-safe materials.

The Canadian pizza chain came up with this creative idea to make pizza-eating more fun, convenient and shareable.

Has it ever occurred to you, that your everyday items may look like something else? It’s not easy to find something new in something old, but give it a go. It might go viral.

MINI Routes

MINI Routes

“Find the fastest way around the city with Mini Cooper”

British automobile manufacturer Mini Cooper just released a gorilla marketing campaign in the heart of Berlin. Through outdoor billboards, they give pedestrians handy access to shortcuts through the city. Thanks to routes through specifically produced doorways, stairways, and a stadium, the 12-minute road was down to 3 minutes. And it was all represented by Mini Cooper’s logo and branding.

This campaign didn’t just put a smile on people’s face; it also showed the benefits of having a mini car in a large city.

Watch the video:

 

The Sinking House

The Sinking House

A sinking house gets all the attention in Vejle Fjord, Denmark. It turns out to be an art project.

A Danish artist has created a replica of Le Corbusier’s iconic Villa Savoye that appears partially submerged in Vejle Fjord.

The installation was unannounced, which made everyone wonder what went wrong with the house and who it belonged to. Until the artist revealed the project 24 hours later, resulting in news stations and reporters already talking about it.

What kind of public stunt can you come up with to gain awareness and free publicity?