Good products are almost always based on the consumer, and the future looks even more tailor-made.

It’s always been a solid sales argument if customers can put their personal take on a product, and in 2018 it takes speed.

Earlier this year, Nike released an Air Force 1 Sneaker with Velcro replaceable color swooshes to match your outfit every day. But now, exclusive to women, they have produced a white sneaker with 4 replaceable swooshes in different textures, which has created a lot of hype.

Today’s lesson from Nike? Make your product personal, interesting, and of course – shareable.