When “put your head in the game” takes new heights.

Danish comedian Ruben Sølvtoft recently made a significant sponsorship deal with a local soccer team. Instead of spending money on traditional poster marketing, he wanted to have his head printed on all the soccer shirts.

His new one-man show holds the title “my head” and therefore provides a relevant marketing goal as well as a fun and bold promotion.

What can we learn from Ruben? To think outside the box next time you select your marketing canvas.