Have you also noticed more plastic bags on the streets? Well, that’s because high-end fashion brands such as Celine, Burberry, and Balenciaga all featured plastic bags on the runway this season. Who would have thought there would be a market for fashion plastic bags with the current focus on the environment? But think about it, a plastic bag sticks in our memories and stands out compared to the usual leather or tote bag you see on Instagram. You can even personalize a plastic bag because it’s see-through. Here’s an idea: Design a bag that people will use again and again. Who knows, it might become this season’s must-have bag.


Subscribe to our #MakeItShareable newsletter

How do you capture consumers' attention in today's distracted world? We believe it's all about making products, campaigns, stores and events more shareable. Subscribe to receive weekly tips and tricks

You have Successfully Subscribed!