Your favorite mobile ghost Snapchat brings your customers closer with interactive filters and lenses.
Before you announce the death of Snapchat, the latest statistics show a monthly count of 49 million active users. That’s all of the people of Spain and Denmark combined, and brands are getting super creative with playful marketing on the platform.
For example, L’oréal Group has gained tremendous interactions with interactive filters and lenses that enabled users who friended the company on Snapchat.
They made a filter, giving people the opportunity to show their excitement about a new product displayed in the branded overlay, also transforming the persons face with rainbows and big ears.
What kind of filter will you create for your customers on snapchat?
See below how a girl interacted with the filter.