Nike have despite extreme political controversy chosen to have former NFL player Colin Kaepernick as front figure for their new campaign. This bold move has increased sales by 31% globally.

Colin Kaepernick billboards are seen everywhere in the world right now. Kaepernick created a lot of controversy after refusing to kneel for the American flag on National TV. Kaepernick is not a huge fan of the Trump administration either and was honoured by thousands for his courage to share his standpoint publically.

Nike made Colin Kaepernick the face of this campaign to declare their bold slogan: Just Do It. On the billboards it states a fitting quote from Colin himself: Believe in something, even if it means sacrificing everything.

The stock price for Nike increased by 10% only 10 days after unveiling the billboards with Colin Kaepernick. They also saw an incredible 31% boost in global sales, thanks to the bold and politically controversial marketing billboards.

How can you put your foot down for something important and potentially see amazing results? It’s risky, but it’s possible.