Too be continued… We all know what happened after this photo. Trends come and go, but we promised to let you in on the latest trends on social media – and here is one to notice.

Showcasing trust and friendship in a single photo – no words needed. But the main reason why this very picture has captured our attention is because it uses the good old “tag a friend who you can trust”. This is very powerful marketing, a mechanic not to be underestimated. The Instagram algorithms decide which posts get the most views on both the discover page and your follower’s streams.

By asking a question on your post, while having an interesting message, is the most effective way to reach the maximal quantity of people without paying Instagram.