This is what you do:
1. Use #MeatFreeMonday on your own relevant posts – and yes, it should be on Mondays!
2. Look into the best performing post with the tag and reach out to the profiles sharing them – the goal is to activate them as ambassadors.
3. Identify relevant micro influencers and hire them to be both #MeatFreeMonday and your ambassador.
Easy peasy. Now, to become the wave and have each #MeatFreeMonday post associated with your brand, do this: Repeat the above steps a couple of hundred or thousands times (depending on if you are going for local, national or world domination).