“Find the fastest way around the city with Mini Cooper”

British automobile manufacturer Mini Cooper just released a gorilla marketing campaign in the heart of Berlin. Through outdoor billboards, they give pedestrians handy access to shortcuts through the city. Thanks to routes through specifically produced doorways, stairways, and a stadium, the 12-minute road was down to 3 minutes. And it was all represented by Mini Cooper’s logo and branding.

This campaign didn’t just put a smile on people’s face; it also showed the benefits of having a mini car in a large city.

Watch the video:


Subscribe to our #MakeItShareable newsletter

How do you capture consumers' attention in today's distracted world? We believe it's all about making products, campaigns, stores and events more shareable. Subscribe to receive weekly tips and tricks

You have Successfully Subscribed!