Make the packaging part of the experience.It’s more important than you think.

One of the reasons it’s so fun to unbox Apple products is because they have attention to detail. Are you making the unboxing experience fun? It can be everything from including little details to expressing your brand universe through decorations or guiding your customer through the process with expressive titles and fonts.

The company Back to the Roots sell plants, where the packaging transforms into the product and leaves no waste. Cavory Cookies sell their homemade doughnuts in a case with old-school look and feel. This adds a storytelling angle to the unboxing experience that gives the customer a sense of deluxe exclusivity.It’s probably reason enough to return.