IKEA wants new prospective customers to do something a bit more than just read their new print advertisement.

Peeing on the marked area in the ad will show whether you are pregnant or not – and if you are pregnant, a discounted price will appear right on the ad. The ad uses the same technology as a pregnancy test strip.

This new ad from IKEA is a creative and unique way to use the traditional print media. The ad campaign has already created a lot of buzz.

It demonstrates how it pays to be innovative and creative thinking in your advertising – even in a traditional media as print.