Brand Awareness

Campaign Goal

French pharmacy skincare is really on the rise in the Scandinavian beauty community, and BIODERMA wanted to become top of mind in these circles. During the campaign, our micro influencers delivered beautiful pictures starring their favorite BIODERMA product to show their affection for the brand.

Campaign Details

France is known for many life wonders, like champagne, perfume, and beautiful French girls. The secret to their youthful looks comes from an old tradition where mothers introduced their daughters from the age of 10 to French pharmacy skincare.

BIODERMA is among the top of these unique and historical products, and they wanted to invite the Danes on the same journey for health and beauty.

BIODERMA promises healthy skin via molecular biology and knowledge of skin mechanisms on a scientific level. Many claim to do this, but this is a brand that delivers pharmacy standard products with medicinal properties right in local cosmetic boutiques.

Our influencers produced amazing content, sharing their favorite BIODERMA product with their followers, providing top of mind vibes to new customer

The Brandheroes team posted the campaign on our community app and shared it with the target group within beauty and health, preset by BIODERMA. Before the pitching, we carefully briefed the influencers so they knew what type of content, photos, and captions we were looking for. The first 20 approved pictures received a €50 reward in Brandcoins to spend in our exclusive webshop.

Influencers purchased the BIODERMA products themselves before participating in the campaign. This automatically ensured that the influencers already had some knowledge of the brand and would fit into the consumer segment simultaneously.

20 posts by 20 micro influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtags #biodermadanmark and #sundhud plus the redirecting tag @biodermadanmark for increased traffic and potential followers.

Campaign Results

This Post on Demand campaign joined 20 amazing influencers from Denmark, and together they shared insights about healthy skin and BIODERMA with their individual audiences.

Collectively, they held a combined reach of 49.171 people, and the inspirational posts got 2,483 likes and comments, which amounted to an average engagement rate of 5,2%. The best engagement rate was a striking 13,5%

The influencers’ posts were authentic with a genuine reach, and through impactful awareness, they got passionate engagement in return.

Campaign Costs

BIODERMA paid €90 per post, which got them 3 outstanding results: 20 pieces of unique Post on Demand content, campaign awareness through genuine reach, and great engagement rates, which micro-influencers are known for. An amazing package for the small sum of €1.800.

We rewarded our hard-working influencers who made this amazing content possible. They each got €50 worth of Brandcoins to spend in our exclusive webshop, regardless of their individual number of followers on social media.  

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

20 local micro-influencers

Posts

20 posts in total

Followers

Total combined followers: 49.171

Reach

Total reach of all posts:  49.171

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Engagement

Total engagements: 2.483 likes and comments

Engagement rate

Average engagement rate: 5,2%

Duration

Post on Demand service over 14 days

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