Knock Out Black Friday

The How To Series

Real friends give honest advice so here you go. We’ve got your back.

It’s a fact; Black Friday is here to stay so take off the tin coil hats. This article will teach you how to find a real shortcut in the advertisement business on the busiest day of the year.

All stores want people’s attention on Black Friday, so it costs serious wallet to be loud this day of the year. If you want to really break through the noise with your brand, you’re at the right place.

Traditional marketing will tell you to be present with your black Friday deals on display ads, Google AdWords and boosted Facebook posts. But the truth is hard to overlook. The average Black Friday CPM on Facebook is 2.58 times the price compared to a regular day for the same reach (Social Code, 2017).

That’s more than double the price for CPM at Christmas. This means that you almost need to triple your marketing budget to impact people who already get bombarded with ads from everyone else. Chances are, they don’t even bother to look at your Facebook ads.

So what should you do instead? Well, you should reach your customers through people, not giant platform outlets.

Micro influencers have the ability to deliver the brand and campaign awareness through organic reach and with authentic trustworthy delivery. This ensures that people actually bother to look and consume the marketing message. Astonishing enough, micro influencers at Brandheroes don’t raise their price on Black Friday, which gives you a much better engagement rate than sponsored posts on Facebook and Instagram’s own marketing outlet.

Micro influencers are not only much more effective, but they’re also much cheaper.

We will be ready as your cornerman if you wish to deliver a knock-out campaign this Black Friday.

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