Generating Traffic

Campaign Goal

Bolia just launched their new 2018 interior collection “The New Icons” and wanted to make sure it got the hype it deserved. Brandheroes helped increase store traffic first through influencers, and then they invited all of their followers along.

Campaign Details

 

Bolia’s new 2018 collection ‘The New Icons’ is full of exquisite shapes and textures, embodying craftsmanship and extraordinary Scandinavian design. Interior of this standard needs to be experienced in real life, and that’s where our micro influencers came into the picture – literally.

The influencers were encouraged to visit their local Bolia store to experience the new furniture for themselves. They took beautiful pictures – posing in the setting or just enjoying the extravagant pieces.

This campaign just required the influencers to visit a Bolia store in order to create highly useful marketing content. Simple rules, smooth campaign. The easy setup ensured the campaign went effortlessly – from our community app to the media stream of thousands of followers.

21 posts by 21 micro influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtag #thenewicons #boliacom plus the redirecting tag @boliacom for increased traffic and potential new followers.

 

 

Campaign Results

This Post on Demand campaign united 21 interior loving micro influencers from Denmark to create top of mind awareness to the desired segment, while increasing store traffic to Bolia. Collectively, they held a combined reach of 56.457 people, and their posts got 2.296 likes and comments, which amounted to an average engagement rate of 6.2%. The best engagement rate was a striking 21.1%.

The micro-influencers delivered authentic content with genuine high reach of followers and noticeable passionate engagement – all complementing Bolia’s marketing mix.

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

21 local micro-influencers

Posts

21 posts in total

Followers

Total combined followers: 56.457

Reach

Total reach of all posts: 56.457

w

Engagement

Total engagements: 2.296 likes and comments

Engagement rate

Average engagement rate: 6,2%

Duration

Post on Demand service over 14 days

Other recent stories, cases and campaigns

Don't be shy!

Questions? Reach out in the chat on the right side of the screen.