Generating store traffic
Brandheroes activated 12 local influencers as ambassadors in London who reached a total of 100.000 followers. 24 posts were shared with an average engagement rate of 8,3%, which is amazing compared to the 0,6% engagement rate on the brand’s own profile, and the average of 1,5% when working with macro influencers.
The work process was straightforward. By Malene Birger sent a brief with a specific target group and location together with selected products to Brandheroes.
Then, the Brandheroes team carefully identified the right local influencers. First, by measuring their audience demographics and engagement rates. Secondly, by validating their profile and brand-fit through a trained human eye. Finally, by activating the selected profiles as brand ambassadors.
After the campaign, everything was wrapped up in a KPI report, including a mosaic wall, which can feature all the local images in-store or online.
By working with local tastemakers, BMB has achieved more than a 400% increase in engagement vs. working with super bloggers. And it’s so simple: By Malene Birger just sends a brief with a target group and location, then delivers chosen products to
12 local micro-influencers
24 posts in total
Total combined followers: 100.000
Total engagements: 13.363
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