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Brand Awareness

Campaign Goal

In a recent awareness campaign, Copenhagen Airport teamed up with Brandheroes through influencers, who were already heading off to the airport. Our trendy travellers shared how they prepare for, shop and enjoy the overall stay at CPH Airport.

Campaign Details

Copenhagen Airport, located in Kastrup near the capital, is a complimentary tribute to the values of most Danes. Minimalist architecture, overwhelming hospitality and the best selection of national and international restaurants and retails shops tailored to a high-quality lifestyle. It’s the number one Danish travel hub to the rest of the world and is visited by more than 100.000 passengers a day in the peak season of summer.

Segmented micro influencers made sure to spread awareness of their favourite activities and shopping options in the tax-free area. They did so in a three-part POD campaign to evenly distribute the hype of CPH Airport.

 

Part 1: Travel Rituals

In old times people sacrificed goats as a ritual of good luck before embarking on a journey. In 2018 rituals look more like finding the missing passport and celebrating it with a cup of coffee and a fitting Instagram photo at Starbucks. At least if you ask our campaign travel influencers. Influencers imortalized their tax free retuals in stunning photoes shared directly on social media.

 

Part 2: Look Lab Shopping

Influencers were encouraged to visit the newly opened #looklab in the tax-free area.

Here, influencers could get their makeup done for free and shop the whole line up prior to flight and share the experience on social media.

Part 3: Foodie

Influencers with a passion for food had the opportunity to participate in a foodie campaign to create awareness of the many food selections at the airport. Our influencers took mouth-watering pictures of beautiful dishes and snacks before departing.

These campaigns made it easy to convert traffic in the airport tax-free area into organic influencer content. Showcasing the best of CPH Airport to remind future travellers to come early and indulge in the stylish restaurants and shops before take off.

41 posts by 41 micro-influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtags #thejourneyison & #cphairport plus the geo-tracking for Copenhagen Airport for increased traffic and potential new followers.

 

 

Campaign Results

This Post on Demand campaign united 41 inspiring micro influencers from Denmark to show how to depart in style at the most extraordinary airport, grabbing the followers by the hand on the adventurous trip.

Collectively, they held a combined reach of 244.930 people, and their stylish posts got 7.555 likes and comments, which amounted to an average engagement rate of 6.5%. The best engagement rate was a striking 18.1%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing CPH Airport’s campaign message.

 

Campaign Costs

CPH Airport paid €90 per post, which got them 3 outstanding results: 41 pieces of unique Post on Demand content, campaign awareness through genuine reach and great engagement rates, which micro influencers are known for. An amazing package for the small sum of €3690.

We rewarded our hard-working influencers who made this amazing content possible. They each got €50 worth of Brandcoins to spend in our exclusive webshop, regardless of their individual number of followers on social media.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

41 local micro-influencers

Posts

41 posts in total

Followers

Total combined followers: 244.930

Reach

Total reach of all posts: 244.930
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Engagement

Total engagements: 7.555 likes and comments

Engagement rate

Average engagement rate: 6,5%

Duration

Post on Demand service over 14 days
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