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Brand Awareness

Campaign Goal

“Den Blå Planet” – Oceanic aquarium center wanted to remind parents and kids in Copenhagen of the wonders of the great ocean and the life within it. To achieve this, our sympatric and engaging micro influencers spent a day in the spectacular aquarium during the Danish summer holiday.

Campaign Details

The highly interactive oceanic aquarium from 2013 has opened its doors for a new season of “under the sea” astonishment, giving kids an unforgettable encounter with some of the most spectacular saltwater creatures. The aquarium itself is designed in a Nordic, minimalistic style, ensuring great photo opportunities to capture trendy, yet fun and diverse family moments.

Our team posted the campaign on our community app and shared it with the target group of trendy mothers and family-oriented influencers, preset by Den Blå Planet. Prior to the pitching, we carefully briefed the influencers, so they knew what kind of content, photos, and captions we were looking for. The first 15 approved pictures received a €50 reward in Brandcoins to spend in our exclusive webshop.

We saw a genuine interest in this campaign. It was easy to participate – the only thing our influencers had to do was to upload a fun family picture from a previous visit. This resulted in an effective and quickly accomplished campaign, without compromising on result and effect. 

15 posts by 15 micro influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtags #denblåplanet and the redirecting tag @denblåplanet for increased traffic and potential followers.

 

Campaign Results

This Post on Demand campaign united 15 influencers from Copenhagen and Southern Sweden to share photos of family quality time with their individual audiences.

Collectively, they held a combined reach of 61.194 people, and the adventurous posts got 1,302 likes and comments, which amounted to an average engagement rate of 2,7%.

The influencers’ posts were authentic with a genuine reach, and through impactful awareness, they got passionate engagement in return.

Campaign Costs

Den Blå Planet paid €90 per post, which got them 3 outstanding results: 15 pieces of unique Post on Demand content, campaign awareness through genuine reach, and great engagement rates, which micro-influencers are known for. An amazing package for the small sum of €1.350.

We rewarded our hard-working influencers who made this amazing content possible. They each got €50 worth of Brandcoins to spend in our exclusive webshop, regardless of their individual number of followers on social media.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

15 local micro-influencers

Posts

15 posts in total

Followers

Total combined followers: 61.194

Reach

Total reach of all posts: 61.194
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Engagement

Total engagements: 1.553 likes and comments

Engagement rate

Average engagement rate: 3,4%

Duration

Post on Demand service over 14 days
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