Generating Awareness

Campaign Goal

Fuze Tea, owned by the Coca-Cola company wanted the best online marketing strategy. That’s why they partnered up with our micro influencers to let the whole kingdom of Denmark know that a new Iced tea has landed. 

Campaign Details

What this beverage does best is fusing fruit juice with real tea to deliver the full pallet of natural flavour and wonder. Previously this was only possible with added sugar and artificial flavouring

We admire this iced tea because it has honestly cracked the code of normalities and has become something no one expected.

Just as Fuze Tea, we at Brandheroes fuse the best influencers with the best brands to create revolutionary content. And now it was time to introduce the campaign to our influencers.

The Fuze Tea campaign was presented with the keyword: “Me Time”; a clear message to unwind from the daily chores and hassle. We wanted our influencers to think of Fuze Tea whenever they enjoyed some “Me time. That way they could share a luxurious moment of indulgence and refreshment on social media, starring a bottle of Fuze Tea. 

The product came in three tasty flavours, and with its Instagramable design, there were no excuses for not spreading the love for the newest bottle in town. The pictures turned out awesome, and because Fuze is so low calorie, great tasting and easy to get, this campaign went smoothly on all fronts. 

120 posts by 120 micro influencers were accepted by Fuze Tea and posted on Instagram with the traceable campaign hashtag #FuzeTea & #MeTime together with the redirecting brand tag for potential new followers and info @fuzetea_dk.

Campaign Results

This Post on Demand campaign united 120 lifestyle and food enthusiastic micro influencers from Denmark to impact top of mind awareness of the arrival of Fuze Tea in convenience stores and gas stations nationally. Collectively, they held a combined potential reach of 306.146people, and their posts got 13.126 likes and comments, which amounted to an average engagement rate of 6.3%. The best engagement rate was a striking 51.1%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of Fuze Tea.

 

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

120 local micro-influencers

Posts

120 posts in total

Followers

Total combined followers: 306.126

Reach

Total reach of all posts: 306.126

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Engagement

Total engagements:  13.126 likes and comments

Engagement rate

Average engagement rate: 6.3%

Duration

3 weeks

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