Brand Awareness

Campaign Goal

Micro influencers are often world champions of taking care of their skin and hair. That’s why we asked our brilliant team to show their followers how to fuel their hair with the best nutrients available from Hair Lust.

Campaign Details

Hair Lust  wants to offer innovative methods to strengthen and increase hair growth for men and women. Their biggest innovation is the hair growth gummies, which are chewable hair vitamins. They really stand out on an Instagram feed. 

Influencers with an undeniable strong hair game qualified to represent the brand with original and aesthetically pleasing pictures. 

The influencers had to acquire the products from a health food store or online retailer in order to qualify for the campaign. This ensured reduced handling for the client and a more sufficient campaign through our community app. It also ensured that the female influencers ewere genuinely passionate for hair care before submitting their post pitch.

The Brandheroes team placed the campaign in our community app and shared it with the targeted group of hair care and beauty influencers, preset by  Hair Lust.   . 

Before the pitching, we carefully briefed the influencers, so they knew what type of content, photos and captions we were looking for. The first 10 approved pictures received a €50 reward in Brandcoins to spend in our exclusive webshop.

10 posts by 10 micro influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtags #hairlust #hairlustgummies plus the redirecting tag @thehairlust for increased traffic and potential new followers.

 

Campaign Results

This Post on Demand campaign united 10 beauty and health influencers from Denmark to share hair care tips with their individual audiences. 

Collectively, they held a combined reach of 30.955 people, and their beautiful posts got 1,301 likes and comments, which amounted to an average engagement rate of 4,9% thanks to our brandheroes. That’s an amazing outcome, seeing as Hair Lust usually have an average engagement rate of 0,65% on their brand page. The best engagement rate on our campaign was a striking 9,5%. 

The  influencers shared authentic content with a genuine reach, spreading impactful awareness and creating passionate engagement in return.

Campaign Costs

Hair Lust paid €90 per post, which got them 3 outstanding results: 10 pieces of unique Post on Demand content, campaign awareness through genuine reach and great engagement rates, which micro influencers are known for. An amazing package for the small sum of €900.

We rewarded our hard-working influencers who made this amazing content possible. They each got €50 worth of Brandcoins to spend in our exclusive webshop, regardless of their individual number of followers on social media.

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

10 local micro-influencers

Posts

10 posts in total

Followers

Total combined followers: 30.955

Reach

Total reach of all posts:  30.955

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Engagement

Total engagements: 1.306 likes and comments

Engagement rate

Average engagement rate: 4,9%

Duration

Post on Demand service over 14 days

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