Campaign Awareness

Campaign Goal

The Danish company Panduro Hobby aimed for brand awareness and a boost of their new campaign with a creative two-part Post On Demand campaign. 

Campaign Details

Pablo Picasso famously said, “Every child is an artist; the problem is staying an artist when you grow up”. This is where a shop like Panduro comes to the rescue and inspires kids and creative souls to pick up the paintbrush and put down the iPad. 

The mentality of” If you can think it, you can have it” is on the rise among kids, teens and parents, so this campaign had perfect timing. 

Video games could never bring parents and kids together to the same extend as spending quality time over a DIY project indoors on a rainy day. This is the message Panduro wanted to spread widely along with the good news of 50% savings on everything they offer.

Influencers had the opportunity to partake in the campaign by showing their followers how they get creative with beautiful DIY crafts, while pointing to the big 50% sale at Panduro Hobby. 

In the second campaign, we focused on kids. With them painting, crafting or enjoying their masterpiece with a big smile. The two campaigns aimed for ultimate awareness for Panduro, while giving a personal glimpse of family quality time. 

xx posts by xx micro influencers were accepted by The Body Shop and posted on Instagram with the traceable campaign hashtag #panduro & #pandurohobby together with the redirecting brand tag for potential new followers and info @panduroofficial.

Campaign Results

This two-part Post on Demand campaign united 114 lifestyle and family micro influencers from Denmark to impact top of mind awareness of Panduro Hobby and their sale. Collectively, they held a combined potential reach of 371.597 people, and their posts got 11.688 likes and comments, which amounted to an average engagement rate of 4.35%. The best engagement rate was a striking 30.7%.

 

 

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

114 local micro-influencers

Posts

114 posts in total

Followers

Total combined followers: 371.597

Reach

Total reach of all posts: 371.597

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Engagement

Total engagements:  11.688 likes and comments

Engagement rate

Average engagement rate: 4.35%

Duration

4 weeks

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