Wella

Wella

Campaign Awareness

Campaign Case

Campaign goal

German Wella Professionals joined forces with Brandheroes on a big scale to spread the word of the WellaFlex & Shockwave hairsprays through 100 local micro-influencers across the major cities in Denmark and Sweden.

The goal was to strengthen brand awareness and top-of-mind preference among young girls and women with care for hair beauty and self-expression.

Campaign details

Since 1880, Wella Professionals has delivered innovative and inspiring hair care products to individuals and salon professionals. Wella has become an easily accessible brand, because they reach out to all people around the world at a budget-friendly price point.

For this campaign, we carefully selected 100 of the most influential local influencers with a profound affection for personal hairstyle and haircare in the biggest cities in Sweden and Denmark. We made sure that their followers shared similar interest and that the majority lived in the targeted cities.

The influencers each received a goodie bag from Wella, containing the campaign products and other goods valued at 750 SEK. Then, the influencers had to share two photos with their followers, showing their Wella products in a personal “getting ready” setting. This was the exciting part, where the influencers could get really creative and make it truly personal and fun. They also added the selected campaign hashtags: #wellaflex #shockwaves #mybeautifulhair.

The 100 Swedish and Danish Brandheroes were authentic micro-influencers with between 597 and 5206 followers and a combined following of 276.171 people. They posted in total 193 beautiful images, which got 38.862 likes and comments. This amounted to an average engagement rate of 9.8%, where the best engagement rate for one post was an impressive 48.8%.

The micro-influencers not only amplified brand awareness, preference and high engagement within an unexploited segment. They also produced striking images, which Wella Professionals has shared as authentic content across its channels.

Location

Denmark & Sweden

Influencers

100 local micro-influencers

Posts

193 posts in total

Followers

Total combined followers: 276.171

Reach

Total reach of all posts:

466,974

w

Engagement

Total engagements:: 38.862

likes and comments

Engagement rate

Average engagement rate: 9,8%

Duration

Full-service model over
14 days

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Crafted by

Crafted by

Product Launch

Campaign Goal

The goal was to launch Carlsberg’s new brand CRAFTED BY, by complimenting their marketing mix with our micro-influencers’ authentic social content and trustworthy reach and engagement

Campaign Details

The Carlsberg Group recently launched a new and interesting product, where you can customize your own beer and it’s label. You get to choose the colors and logo of your beer before purchase. Carlsberg and Brandheroes did two major campaigns; one focusing on Valentine’s Day with female influencers, and one with male influencers focusing on partying with the guys. 

 Our team of experts identified 20 local influencers. they made sure the influencers had a highly engaging community and were able to communicate the campaign message in an honest and authentic way to their audience. The influencers posted cool Valentines’ and party pictures with their own crafted beer. One post showing off their creation in a natural setting, and 3 Stories telling their community about how and where they could get their own box. The selected campaign hashtag was #CraftedByYou.

The 20 Danish Brandheroes were genuine micro-influencers with between 562 and 5171 followers and a combined following of 60.090 people. They posted in total 28 beautiful images, which got 3.116 likes and comments. This amounted to an average engagement rate of 4.1%, where the best engagement rate for one post was a striking 9.3%. In addition to the posts, 60 Stories were shared to give the ‘behind the scenes’ feel.

 The micro-influencers not only amplified brand and product awareness, as well as high engagement within the relevant segment. They also produced striking images, which CRAFTED BY Carlsberg has shared as authentic content across its own channels.

 

Location

Danmark

Influencers

20 local micro-influencers

Posts

28 posts in total

Followers

Total combined followers: 60.090

Reach

Total reach of all posts:  99.136
w

Engagement

Total engagements: 3,116 likes and comments

Engagement rate

Average engagement rate: 4,1%

Duration

Full-service model     over 30 days
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Axa

Axa

Campaign Awareness

Campaign Case

Campaign goal

The Swedish cereal brand, AXA, got together with Brandheroes to spread the news of their recent product: Simply Great Granola. The goal was to strengthen brand awareness and top-of-mind preference among young, Danish women with the pursuit of a healthy lifestyle.

Campaign details

AXA is one of the most popular and recognized cereal brands in Scandinavia. The brand believes that a long and healthy life starts with oats for breakfast, and now they’re on the marked with a new product – their most photogenic product to date. AXA now offers a truly tasty Granola to top on the morning smoothie bowl and they wanted to increase hype and awareness with the help of Brandheroes.

25 carefully-scouted influencers were picked out, each living in the largest cities in Denmark.

We looked specifically for influencers with an elegant sense of photo-composition, care for healthy living and even interior design to portray AXA’s granola.

The influencers were gifted with a 1000 DKK gift card as a thank you for partnering with Brandheroes. They acquired an AXA granola from a convenience store and shared 2 inspiring pictures and one story with their followers, focusing on bringing their breakfast to life.

They added the selected campaign hashtags #axasimplygreat #nosugaradded & #nocompromise.

The 25 Danish identified brandheroes were genuine micro-influencers with between 573 and 4264 followers and a combined following of 74.981 people. They posted in total 50 beautiful breakfast images, which got 7.118 likes and comments. This amounted to an average engagement rate of 7.2%, where the best engagement rate for one post was an impressive 15.9%.

The micro-influencers not only amplified brand and product awareness, preference and high engagement within the relevant segment. They also produced striking images, which AXA has shared as authentic content across its channels.

Location

Denmark

Influencers

25 local micro-influencers

Posts

50 posts in total

Followers

Total combined followers: 75.981

Reach

Total reach of all posts:

151.962

w

Engagement

Total engagements: 7.118
likes and comments

Engagement rate

Average engagement rate: 7,2%

Duration

Full-service model over
30 days

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Wella

Wella

Campaign Awareness

Campaign Case

Campaign goal

German Wella Professionals joined forces with Brandheroes on a big scale to spread the word of the WellaFlex & Shockwave hairsprays through 100 local micro-influencers across the major cities in Denmark and Sweden.

The goal was to strengthen brand awareness and top-of-mind preference among young girls and women with care for hair beauty and self-expression.

Campaign details

Since 1880, Wella Professionals has delivered innovative and inspiring hair care products to individuals and salon professionals. Wella has become an easily accessible brand, because they reach out to all people around the world at a budget-friendly price point.

For this campaign, we carefully selected 100 of the most influential local influencers with a profound affection for personal hairstyle and haircare in the biggest cities in Sweden and Denmark. We made sure that their followers shared similar interest and that the majority lived in the targeted cities.

The influencers each received a goodie bag from Wella, containing the campaign products and other goods valued at 750 SEK. Then, the influencers had to share two photos with their followers, showing their Wella products in a personal “getting ready” setting. This was the exciting part, where the influencers could get really creative and make it truly personal and fun. They also added the selected campaign hashtags: #wellaflex #shockwaves #mybeautifulhair.

The 100 Swedish and Danish Brandheroes were authentic micro-influencers with between 597 and 5206 followers and a combined following of 276.171 people. They posted in total 193 beautiful images, which got 38.862 likes and comments. This amounted to an average engagement rate of 9.8%, where the best engagement rate for one post was an impressive 48.8%.

The micro-influencers not only amplified brand awareness, preference and high engagement within an unexploited segment. They also produced striking images, which Wella Professionals has shared as authentic content across its channels.

Location

Denmark & Sweden

Influencers

100 local micro-influencers

Posts

193 posts in total

Followers

Total combined followers: 276.171

Reach

Total reach of all posts:

466,974

w

Engagement

Total engagements:: 38.862

likes and comments

Engagement rate

Average engagement rate: 9,8%

Duration

Full-service model over
14 days

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Arne Jacobsen Watches

Arne Jacobsen Watches

Campaign Awareness

Campaign Case

Campaign goal

Arne Jacobsen Watches activated local Brandheroes across Scandinavia to create brand awareness and social content around their minimalistic wrist watch.

Campaign details

Arne Jacobsen Watches collaborated with Brandheroes to find local micro-influencers in Denmark, Norway and Sweden with a certain functional and minimalistic aesthetic. Influencers, who could create content that underlined the wrist watch as a subtle and timeless accessory that completes your outfit and defines your best moments.

By combining algorithms, audience reports and a trained human eye, we identified fashionable men and women, who encompassed the best possible brand-fit. The 16 selected Brandheroes each shared two-three posts during the 90-day campaign to illustrate their individual and stylish take on modern functionalism and simplicity. Their posts all centered around wrist watches from Arne Jacobsen Watches and included the hashtag #arnejacobsenwatches.

The 16 brandheroes posted in total 48 beautiful images of the simple, elegant and classic timepiece that lasts a lifetime. These received an average engagement rate of 6,4%, where the best engagement rate for one post was impressive 18,3%.

In celebration of the moments in time, the eye-catching watches got 14.594 likes and comments from the 100.279 deeply engaged followers.

So, take inspiration from the Arne Jacobsen Heroes and make sure you never miss a moment and make the most of every hour – since the time is always now.

Location

Scandinavia – Denmark, Norway and Sweden

Influencers

16 local micro-influencers

Posts

48 posts in total

Followers

Total combined followers: 100.279

Reach

Total reach of all posts:
302.699

w

Engagement

Total engagements: 14.594
likes and comments

Engagement rate

Average engagement rate: 6,4%

Duration

Full-service model over
90 days

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