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Beck Söndergaard

Beck Söndergaard

Campaign Awareness

Campaign Goal

Beck Söndergaard wished to create awareness and sales of their colourful and sparkling socks range – complimenting their Step into Spring with Beck Söndergaard campaign.

Campaign Details

The campaign message was ‘Step into Spring with glitter and colorful socks’. Beck Söndergaard waved their magic wand over stylish, Danish influencers so they could share how they made socks brighten up a look with their followers.

Beck Söndergaard’s popular socks capture the brand identity in an affordable but visual impactful form, and they were the perfect product fit for a Post on Demand campaign.

The campaign was featured on the Brandheroes community app, targeting female influencers with an interest in fashion and style, which they shared with their followers – which we measure by brand affinity metrics. It was done to ensure a relevant output with a high engagement.

The influencers purchased the socks themselves and found the perfect setting for a their sock image. After uploading their take on sparkly photo content, they awaited Beck Söndergaard’s verdict.

10 posts by 10 micro-influencers were approved by the brand and posted on Instagram with a specific caption and the branded hashtags #becksondergaard and #socks.

Campaign Results

During the campaign, all pictures were shared by genuine fashion lovers, which created the following results:

  1. Targeted brand exposure: The brand and its glitter socks campaign were featured in the top bar of the app targeted to a specific group of influencers (filtered by location, gender, age and influencer category)
  2. Unique content: 10 pieces of authentic approved Post on Demand content, which the brand has infinite copyrights for and can use across its own channels
  3. Campaign awareness and reach: The 10 influencers had a combined following and genuine reach of 29.203 people
  4. Strong engagement rate: 1.160 likes and comments, which amounted to an average engagement rate of 4,9 %
  5. Sales: The influencers bought the glitter socks, which they featured in the campaign, either in stores or in the Brandheroes shop.

Campaign Costs

As the price of an approved post is €90, Beck Söndergaard got the above package of 10 great results for the small sum of €900.

The sum included the reward for the influencers (5.000 Brandcoins, equivalent to €50 per post), campaign setup, approval service, content gathering, reporting, as well as, product handling and shipping.

 

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts you approve, and you will receive “full service” – meaning that we will take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, and even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? You will get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

10 local micro-influencers

Posts

10 posts in total

Followers

Total combined followers: 29.203

Reach

Total reach of all posts:  29.203
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Engagement

Total engagements: 1.160 likes and comments

Engagement rate

Average engagement rate: 4,9%

Duration

Post on Demand service over 14 days
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Scanbox

Scanbox

Campaign Awareness

Campaign Goal

The leading Scandinavian movie distributer Scanbox Entertainment joined forces with local influencers to turn the spotlight on the Hollywood movie I Feel Pretty. They did so through Post on Demand service, where influencers pitched in on the campaign via the Brandheroes app.

Campaign Details

The movie is about battling insecurities and low self-esteem, sending an important message, which Scanbox and Brandheroes wanted to help spread.

In I Feel Pretty, Amy Schumer plays a woman struggling with confidence, but after a head injury, she suddenly believes she’s the most beautiful woman in the world. The movie portrays the fact, that what you believe, you become. It inspires women to shine beyond their imperfections.

The campaign was featured in our Brandheroes community app and it engaged female influencers with a heart for social causes. Influencers pitched a confidence-packed selfie along with the statement watermark I Feel Pretty and awaited the approval from Scanbox. It was possible to add this moveable, branded watermark to the photo to make it clear what the message was about. With this campaign, our influencers got the chance to spread true, heartfelt encouragement along with the news of a new cinema movie.

The content creation was fairly easy for the influencers – and perfect for a Post on Demand campaign. All they needed was to capture the right attitude selfie, add a specific caption with the branded hashtag #IFEELPRETTY and upload it to our app.

 

Campaign Results

During the campaign, the 15 influencers shared a powerful life affirming message and created awareness for the film through engaging photos. The influencers had a combined following of 17.077 people, and their posts got 1.464 likes and comments in total, which resulted in a remarkable average engagement rate of 10,10%

 

Campaign Costs

Scanbox paid €90 per post, which covered campaign creation and setup in app, as well as, approval of posts, payment of influencers and reporting, and even product shipment. This got Scanbox three outstanding results: 15 pieces of unique Post-on-Demand content, campaign awareness through genuine reach in a certain interest and age group, as well as, the great engagement rates, which micro-influencers are known for. A great package for the small sum of €1.350 

We rewarded our I Feel Pretty influencers who made this amazing content and reach possible with €50 worth of Brandcoins to spend in our exclusive webshop, regardless of their individual number of followers on social media.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

15 local micro-influencers

Posts

15 posts in total

Followers

Total combined followers: 17.077

Reach

Total reach of all posts:  17.077
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Engagement

Total engagements: 1.464 likes and comments

Engagement rate

Average engagement rate: 10,1%

Duration

Post on Demand service over 14 days
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Saxo

Saxo

Campaign Awareness

Campaign Goal

Smart is the new cool, and Scandinavia’s leading online bookstore Saxo wants all of us to get wiser and happier reading more books with their new audiobook universe. So, Saxo called up Brandheroes to collaborate on spreading the message through the most effective marketing tactics, which injects soul and heart into a brand; influencer marketing.

Campaign Details

Unpraise and disinterest is happening in the world of books. Contrastingly, in the world of social media, we are happily paced for hours on end in a constant race to become the smartest, best looking and most successful on the block. However, taking books from the traditional, heavy and dusty format into a light, intellectual on-the-go-format seems like a natural evolution. Feeding the ears of the nation with pure literal entertainment, schooling and intellectual exploration. Our smart Brandheroes knows that books can add that extra to their lives, so they occasionally replace the voice of Beyoncé with the voice of a renowned writer.

The Saxo campaign was highlighting their Saxo Premium service, which is an audiobook subscription service with over 100.000 new book titles – an entertaining partner when tanning in the sun or on the long summer road trips.

The influencers were asked to sign up for a 14-day trial period, explore and get their hand on the service. The desired setting was “me time” focused, having the influencers make a bold and honest claim to listen to audiobooks in their various favourite situations.

For a ‘Post on Demand’ campaign, Saxo Premium was a perfectly accessible product to be promoting, due to its free and easy acquisition. ‘Post on Demand’ campaigns are usually done with affordable products, which the influencers buy themselves – ensuring that they have a genuine love for the brand.

The campaign was featured in the top bar of the Brandheroes app – exposed to a targeted influencer group, set by Saxo – carefully instructing the influencers in both content goal, inspiration pictures and captions before the pitching process began. The first 15 approved and shared photos were rewarded €50 Brandcoins to spend in the webshop.

15 posts by micro influencers, matching the content requirements – including adding the Saxo logo as a watermark on the pictures – were approved by the brand and thereafter posted on Instagram, exposing the content to their followers together with the traceable campaign hashtags #saxonyt and #saxopremium.

Campaign results

This ‘Post on Demand’ campaign case accomplished to boost awareness of Saxo’s e-book service within their target group in three main ways. First, by featuring the campaign in front of the influencer community. Second, in the form of influencers using the service for at least 14 days. Thirdly, by the influencers sharing the personal Saxo posts with their strong following.

The Brandheroes’ posts delivered authentic content with a genuine reach, spreading impactful awareness and enjoying passionate engagement.

Collectively, the 15 influencers held a combined following of 37.161 people. The literary and encouraging posts got 1.899 likes and comments, which amounted to an average engagement rate of 5,2%.

 

Campaign Costs

Saxo paid €90 DKK per approved and shared post, which got them 15 pieces of unique on-demand-content, campaign awareness via a valid reach, as well as, the good engagement rates, which micro-influencers are known for. A great package for the small sum of only €1350.

We took care of remunerating our hard working Brandheroes, who created the content to share with their personal following. They each received €50 worth of Brandcoins to spend in the exclusive webshop, regardless of their individual quantity of followers on social media.

The Brandheroes app is our Post on Demand service, and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches a post for you and thereafter engages their followers who have an affinity for your product category. You only pay for the posts that you approve and will receive “full service” – meaning that we will take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, and even product picking, packing and shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? You will get the copyright for all the content, which you can use across all your channels.

Location

Denmark

Influencers

15 local micro-influencers

Posts

15 posts in total

Followers

Total combined followers: 37.161

Reach

Total reach of all posts:  37.161

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Engagement

Total engagements: 1.899 likes and comments

Engagement rate

Average engagement rate: 5,2%

Duration

Post on Demand over 20 days

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Unicef

Unicef

Campaign Awareness

Campaign Goal

UNICEF wished to create awareness around children in need in Africa and Yemen and call to action for awareness and donation through passionate micro-influencers.

Campaign Details

Brandheroes collaborated with UNICEF around the campaign ‘Donate your Friday candy to children in need’. The message being that a Danish family with children spend on average 48 DKK a week on candy – and called for skipping the candy on the 1st of June 2018 and instead donate the 48 DKK to children in need.

First, our brandheroes pitched in on the campaign, where UNICEF briefed the brandheroes to create a heart in their image, donate 48 DKK to children in need and encourage their followers to do the same on the 1st of June.

Secondly, we approved the posts that matched the required message, photo style and suggested caption. This amounted to multiple creative pitches, each with a heartfelt message and beautiful visual story.

Finally, the brandheroes posted their approved image and caption on Instagram with the hashtags #hjertertilafrika #givditfredagsslik #unicefdk on the 1st of June, while clearly stating that the post was sponsored by UNICEF.

Campaign Results

32 approved and heartwarming images were posted on Instagram encouraging their followers to take part in the UNICEF campaign. The UNICEF brandheroes had a combined reach of 88.901 people. The ‘do good’ posts got 14.421 likes and comments, which amounted to an average engagement rate of 4.2%.

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive “full service” – meaning that we will take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, and even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? You will get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

32 local micro-influencers

Posts

32 posts in total

Followers

Total combined followers: 88.901

Reach

Total reach of all posts: 88.901
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Engagement

Total engagements: 14.421 likes and comments

Engagement rate

Average engagement rate: 4,2%

Duration

Post on Demand service over 10 days
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Balmain

Balmain

Campaign Awareness

Campaign Goal

Pair designer glasses from Balmain Paris with a handful of fabulous female influencers, and you got yourself a solid SoMe campaign. The goal was to create general awareness for the French designer glasses sold by Louis Nielsen in Denmark.

Campaign Details

Founded in 1945, the characteristic Parisian house of Pierre Balmain truly balances modern, trendsetting designs while still appreciating and taking inspiration from its long tradition as a historic, French fashion house. Inspired by Balmain’s structured and skillfully crafted clothing, their collection of frames features styles and colors that makes women feel beautiful, confident and empowered. Balmain is not only a look. It’s a feeling.

We identified 15 female micro-influencers from across Denmark and gifted them a pair of Balmain glasses of their own choice. The girls were chosen based on their followers’ shared interest in fashion and personal expression. This was an important metric as micro-influencers typically gain a following from people who consider them to be influential in their respective categories. So, by ensuring that the followers’ interests aligned with the influencer’s and Balmain’s, we ensured that the campaign reached a highly engaged audience.

For the campaign, the girls had to express their personal style in a bold and confident manner. They were asked to post 2 separate selfies wearing the glasses in a unique setting with the following hashtags: #balmainxlouisnielsen and #balmain. The photos came out great. It was easy to work with the glasses because of their simplicity that added just enough attention for people to notice and remember.

Campaign Results

The 15 Danish girls were all micro-influencers with between 2.136 and 38.568 followers and a combined following of 150.314 people. They posted in total 24 beautiful images, which got 17.253 likes and comments. This amounted to an average engagement rate of 6.6%, while the best engagement rate for one post in the campaign was a striking 18.8%. Balmain’s own Instagram profile has an average 0,4% engagement rate, meaning that this micro-influencer campaign secured a far higher engagement compared to what the brand normally gets.

The micro-influencers not only amplified brand awareness, preference and high engagement within the segment. They also produced outstanding images – putting ‘normal’ peoples’ credibility over celebrity – adding heart, passion and edge to the campaign.

Location

Denmark

Influencers

15 local micro-influencers

Posts

30 posts in total

Followers

Total combined followers: 150.314

Reach

Total reach of all posts: 300.628
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Engagement

Total engagements: 17.253 likes and comments

Engagement rate

Average engagement rate: 6,6%

Duration

Full-service model     over 14 days
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Questions? Reach out in the chat on the right side of the screen.