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Den Blå Planet

Den Blå Planet

Brand Awareness

Campaign Goal

“Den Blå Planet” – Oceanic aquarium center wanted to remind parents and kids in Copenhagen of the wonders of the great ocean and the life within it. To achieve this, our sympatric and engaging micro influencers spent a day in the spectacular aquarium during the Danish summer holiday.

Campaign Details

The highly interactive oceanic aquarium from 2013 has opened its doors for a new season of “under the sea” astonishment, giving kids an unforgettable encounter with some of the most spectacular saltwater creatures. The aquarium itself is designed in a Nordic, minimalistic style, ensuring great photo opportunities to capture trendy, yet fun and diverse family moments.

Our team posted the campaign on our community app and shared it with the target group of trendy mothers and family-oriented influencers, preset by Den Blå Planet. Prior to the pitching, we carefully briefed the influencers, so they knew what kind of content, photos, and captions we were looking for. The first 15 approved pictures received a €50 reward in Brandcoins to spend in our exclusive webshop.

We saw a genuine interest in this campaign. It was easy to participate – the only thing our influencers had to do was to upload a fun family picture from a previous visit. This resulted in an effective and quickly accomplished campaign, without compromising on result and effect. 

15 posts by 15 micro influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtags #denblåplanet and the redirecting tag @denblåplanet for increased traffic and potential followers.

 

Campaign Results

This Post on Demand campaign united 15 influencers from Copenhagen and Southern Sweden to share photos of family quality time with their individual audiences.

Collectively, they held a combined reach of 61.194 people, and the adventurous posts got 1,302 likes and comments, which amounted to an average engagement rate of 2,7%.

The influencers’ posts were authentic with a genuine reach, and through impactful awareness, they got passionate engagement in return.

Campaign Costs

Den Blå Planet paid €90 per post, which got them 3 outstanding results: 15 pieces of unique Post on Demand content, campaign awareness through genuine reach, and great engagement rates, which micro-influencers are known for. An amazing package for the small sum of €1.350.

We rewarded our hard-working influencers who made this amazing content possible. They each got €50 worth of Brandcoins to spend in our exclusive webshop, regardless of their individual number of followers on social media.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

15 local micro-influencers

Posts

15 posts in total

Followers

Total combined followers: 61.194

Reach

Total reach of all posts: 61.194
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Engagement

Total engagements: 1.553 likes and comments

Engagement rate

Average engagement rate: 3,4%

Duration

Post on Demand service over 14 days
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Bioderma

Bioderma

Brand Awareness

Campaign Goal

French pharmacy skincare is really on the rise in the Scandinavian beauty community, and BIODERMA wanted to become top of mind in these circles. During the campaign, our micro influencers delivered beautiful pictures starring their favorite BIODERMA product to show their affection for the brand.

Campaign Details

France is known for many life wonders, like champagne, perfume, and beautiful French girls. The secret to their youthful looks comes from an old tradition where mothers introduced their daughters from the age of 10 to French pharmacy skincare.

BIODERMA is among the top of these unique and historical products, and they wanted to invite the Danes on the same journey for health and beauty.

BIODERMA promises healthy skin via molecular biology and knowledge of skin mechanisms on a scientific level. Many claim to do this, but this is a brand that delivers pharmacy standard products with medicinal properties right in local cosmetic boutiques.

Our influencers produced amazing content, sharing their favorite BIODERMA product with their followers, providing top of mind vibes to new customer

The Brandheroes team posted the campaign on our community app and shared it with the target group within beauty and health, preset by BIODERMA. Before the pitching, we carefully briefed the influencers so they knew what type of content, photos, and captions we were looking for. The first 20 approved pictures received a €50 reward in Brandcoins to spend in our exclusive webshop.

Influencers purchased the BIODERMA products themselves before participating in the campaign. This automatically ensured that the influencers already had some knowledge of the brand and would fit into the consumer segment simultaneously.

20 posts by 20 micro influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtags #biodermadanmark and #sundhud plus the redirecting tag @biodermadanmark for increased traffic and potential followers.

Campaign Results

This Post on Demand campaign joined 20 amazing influencers from Denmark, and together they shared insights about healthy skin and BIODERMA with their individual audiences.

Collectively, they held a combined reach of 49.171 people, and the inspirational posts got 2,483 likes and comments, which amounted to an average engagement rate of 5,2%. The best engagement rate was a striking 13,5%

The influencers’ posts were authentic with a genuine reach, and through impactful awareness, they got passionate engagement in return.

Campaign Costs

BIODERMA paid €90 per post, which got them 3 outstanding results: 20 pieces of unique Post on Demand content, campaign awareness through genuine reach, and great engagement rates, which micro-influencers are known for. An amazing package for the small sum of €1.800.

We rewarded our hard-working influencers who made this amazing content possible. They each got €50 worth of Brandcoins to spend in our exclusive webshop, regardless of their individual number of followers on social media.  

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

20 local micro-influencers

Posts

20 posts in total

Followers

Total combined followers: 49.171

Reach

Total reach of all posts:  49.171

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Engagement

Total engagements: 2.483 likes and comments

Engagement rate

Average engagement rate: 5,2%

Duration

Post on Demand service over 14 days

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Urtekram

Urtekram

Campaign Awareness

Campaign Goal

Urtekram organic food wanted to inspire the Danes to spice up their favourite summer recipes with a nod to trendy street food in their “my Urtekram recipe” campaign.

They did so by engaging micro-influencers with a heart for gastronomy and photography to get strong content and reach, which could complement their own marketing mix.

Campaign Details

Urtekram is one of the first and biggest commercial organic food suppliers in Scandinavia and has continued to widen its nutritious product assortments each year with flavourful and bold additions. Their appearance is simplistic and photogenic – offering an instant sense of quality and health in the influencer image.

The influencers were simply briefed: “Show us how you use Urtekram ingredients to mash up a mouth-watering street food dinner”. This resulted in a fresh variety of individually composed images that offered unique personal food styling, a useful food recipe, as well as including Urtekram as a product placement agent.

The influencers had to acquire the Urtekram products either from their own food cabinet or from a nearby grocery store, in order to qualify for the campaign. This ensured in-store sales and minimized handling for the client. All in all, an effective and efficient campaign via our community app.

11 posts by 11 micro-influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtags #gostreetfood #gourtekram plus the redirecting tag @urtekram for increased traffic and potential followers.

Campaign Results

This Post on Demand campaign brought together 11 inspiring influencers from Denmark to inject some organic and nutritious Urtekram ingredients in their cooking and share it with their individual audiences.

Collectively, they held a combined reach of 42.161 people, and their delicious posts got 1,468 likes and comments, which amounted to an average engagement rate of 5,7%. The best engagement rate was a striking 16,6%.

The Brandheroes’ posts delivered authentic content with genuine reach and noticeable passionate engagement – all complementing Urtekram’s marketing mix while getting a few more products into influencers’ homes.

Campaign Costs

Urtekram paid €90 per post, which got them 3 outstanding results: 11 pieces of unique Post on Demand content, campaign awareness through genuine reach, and great engagement rates, which micro-influencers are known for. An amazing package for the small sum of €990.

We rewarded our hard-working influencers, who made this amazing content possible, with €50 worth of Brandcoins to spend in our exclusive webshop – regardless of their individual number of followers on social media.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

11 local micro-influencers

Posts

11 posts in total

Followers

Total combined followers: 42.161

Reach

Total reach of all posts: 42.161

w

Engagement

Total engagements: 1.468 likes and comments

Engagement rate

Average engagement rate: 5,7%

Duration

Post on Demand service over 14 days

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Scanbox

Scanbox

Campaign Awareness

Campaign Goal

The leading Scandinavian movie distributer Scanbox Entertainment joined forces with local influencers to turn the spotlight on the Hollywood movie I Feel Pretty. They did so through Post on Demand service, where influencers pitched in on the campaign via the Brandheroes app.

Campaign Details

The movie is about battling insecurities and low self-esteem, sending an important message, which Scanbox and Brandheroes wanted to help spread.

In I Feel Pretty, Amy Schumer plays a woman struggling with confidence, but after a head injury, she suddenly believes she’s the most beautiful woman in the world. The movie portrays the fact, that what you believe, you become. It inspires women to shine beyond their imperfections.

The campaign was featured in our Brandheroes community app and it engaged female influencers with a heart for social causes. Influencers pitched a confidence-packed selfie along with the statement watermark I Feel Pretty and awaited the approval from Scanbox. It was possible to add this moveable, branded watermark to the photo to make it clear what the message was about. With this campaign, our influencers got the chance to spread true, heartfelt encouragement along with the news of a new cinema movie.

The content creation was fairly easy for the influencers – and perfect for a Post on Demand campaign. All they needed was to capture the right attitude selfie, add a specific caption with the branded hashtag #IFEELPRETTY and upload it to our app.

 

Campaign Results

During the campaign, the 15 influencers shared a powerful life affirming message and created awareness for the film through engaging photos. The influencers had a combined following of 17.077 people, and their posts got 1.464 likes and comments in total, which resulted in a remarkable average engagement rate of 10,10%

 

Campaign Costs

Scanbox paid €90 per post, which covered campaign creation and setup in app, as well as, approval of posts, payment of influencers and reporting, and even product shipment. This got Scanbox three outstanding results: 15 pieces of unique Post-on-Demand content, campaign awareness through genuine reach in a certain interest and age group, as well as, the great engagement rates, which micro-influencers are known for. A great package for the small sum of €1.350 

We rewarded our I Feel Pretty influencers who made this amazing content and reach possible with €50 worth of Brandcoins to spend in our exclusive webshop, regardless of their individual number of followers on social media.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

15 local micro-influencers

Posts

15 posts in total

Followers

Total combined followers: 17.077

Reach

Total reach of all posts:  17.077

w

Engagement

Total engagements: 1.464 likes and comments

Engagement rate

Average engagement rate: 10,1%

Duration

Post on Demand service over 14 days

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Don't be shy!

Questions? Reach out in the chat on the right side of the screen.

Saxo

Saxo

Campaign Awareness

Campaign Goal

Smart is the new cool, and Scandinavia’s leading online bookstore Saxo wants all of us to get wiser and happier reading more books with their new audiobook universe. So, Saxo called up Brandheroes to collaborate on spreading the message through the most effective marketing tactics, which injects soul and heart into a brand; influencer marketing.

Campaign Details

Unpraise and disinterest is happening in the world of books. Contrastingly, in the world of social media, we are happily paced for hours on end in a constant race to become the smartest, best looking and most successful on the block. However, taking books from the traditional, heavy and dusty format into a light, intellectual on-the-go-format seems like a natural evolution. Feeding the ears of the nation with pure literal entertainment, schooling and intellectual exploration. Our smart Brandheroes knows that books can add that extra to their lives, so they occasionally replace the voice of Beyoncé with the voice of a renowned writer.

The Saxo campaign was highlighting their Saxo Premium service, which is an audiobook subscription service with over 100.000 new book titles – an entertaining partner when tanning in the sun or on the long summer road trips.

The influencers were asked to sign up for a 14-day trial period, explore and get their hand on the service. The desired setting was “me time” focused, having the influencers make a bold and honest claim to listen to audiobooks in their various favourite situations.

For a ‘Post on Demand’ campaign, Saxo Premium was a perfectly accessible product to be promoting, due to its free and easy acquisition. ‘Post on Demand’ campaigns are usually done with affordable products, which the influencers buy themselves – ensuring that they have a genuine love for the brand.

The campaign was featured in the top bar of the Brandheroes app – exposed to a targeted influencer group, set by Saxo – carefully instructing the influencers in both content goal, inspiration pictures and captions before the pitching process began. The first 15 approved and shared photos were rewarded €50 Brandcoins to spend in the webshop.

15 posts by micro influencers, matching the content requirements – including adding the Saxo logo as a watermark on the pictures – were approved by the brand and thereafter posted on Instagram, exposing the content to their followers together with the traceable campaign hashtags #saxonyt and #saxopremium.

Campaign results

This ‘Post on Demand’ campaign case accomplished to boost awareness of Saxo’s e-book service within their target group in three main ways. First, by featuring the campaign in front of the influencer community. Second, in the form of influencers using the service for at least 14 days. Thirdly, by the influencers sharing the personal Saxo posts with their strong following.

The Brandheroes’ posts delivered authentic content with a genuine reach, spreading impactful awareness and enjoying passionate engagement.

Collectively, the 15 influencers held a combined following of 37.161 people. The literary and encouraging posts got 1.899 likes and comments, which amounted to an average engagement rate of 5,2%.

 

Campaign Costs

Saxo paid €90 DKK per approved and shared post, which got them 15 pieces of unique on-demand-content, campaign awareness via a valid reach, as well as, the good engagement rates, which micro-influencers are known for. A great package for the small sum of only €1350.

We took care of remunerating our hard working Brandheroes, who created the content to share with their personal following. They each received €50 worth of Brandcoins to spend in the exclusive webshop, regardless of their individual quantity of followers on social media.

The Brandheroes app is our Post on Demand service, and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches a post for you and thereafter engages their followers who have an affinity for your product category. You only pay for the posts that you approve and will receive “full service” – meaning that we will take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, and even product picking, packing and shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? You will get the copyright for all the content, which you can use across all your channels.

Location

Denmark

Influencers

15 local micro-influencers

Posts

15 posts in total

Followers

Total combined followers: 37.161

Reach

Total reach of all posts:  37.161

w

Engagement

Total engagements: 1.899 likes and comments

Engagement rate

Average engagement rate: 5,2%

Duration

Post on Demand over 20 days

Other recent stories, cases and campaigns

Don't be shy!

Questions? Reach out in the chat on the right side of the screen.