Pomp de Lux

Pomp de Lux

Campaign awareness

Campaign goal

Danish kidswear brand, POMPdeLUX, activated trendy, young Instagram-moms as local micro-influencers in Oslo. The goal was to amplify brand awareness and preference among women with small children in the Norwegian capital.

Campaign details

POMPdeLUX is a popular fashion brand, known for high-quality kids clothing in Danmark. They offer affordable quality clothing in a Scandinavian style that is comfortable to wear and shows off the children’s personality.

 

We carefully selected 20 authentic, young Instagram moms in Oslo with an interest in fashion and a professional and engaging Instagram profile to ensure the relevance of their audiences. They each shared two posts during the campaign. A POMPdeLUX voucher valued at 1000 NOK were gifted to the new ambassadors in order to have them pick exactly what would match the style of their kid. After they received their personal picks, they were asked to take 2 cool photos of kids wearing the outfit – and share them on Instagram, using the hashtag #POMPDELUX.

 

The 12 brandheroes were genuine micro-influencers with between 693 and 8984 followers, and a combined following of 65.189 people. They posted in total 47 beautiful images, which got 9.140 likes and comments. This amounted to an average engagement rate of 8.3%, where the best engagement rate for one post was an impressive 37.5%.

 

The micro-influencers not only amplified brand awareness, preference and high engagement within an unexploited segment. They also produced attractive images, which POMPdeLUX has shared as authentic content across their own channels.

Location

Oslo

Influencers

20 local micro-influencers

Posts

47 posts in total

Followers

Total combined followers: 65.189

Reach

Total reach of all posts:
144,894

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Engagement

Total engagements: 9.140
likes and comments

Engagement rate

Average engagement rate: 8,3%

Duration

Full-service model over 45 days

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Arne Jacobsen Watches

Arne Jacobsen Watches

Campaign Awareness

Campaign Case

Campaign goal

Arne Jacobsen Watches activated local Brandheroes across Scandinavia to create brand awareness and social content around their minimalistic wrist watch.

Campaign details

Arne Jacobsen Watches collaborated with Brandheroes to find local micro-influencers in Denmark, Norway and Sweden with a certain functional and minimalistic aesthetic. Influencers, who could create content that underlined the wrist watch as a subtle and timeless accessory that completes your outfit and defines your best moments.

By combining algorithms, audience reports and a trained human eye, we identified fashionable men and women, who encompassed the best possible brand-fit. The 16 selected Brandheroes each shared two-three posts during the 90-day campaign to illustrate their individual and stylish take on modern functionalism and simplicity. Their posts all centered around wrist watches from Arne Jacobsen Watches and included the hashtag #arnejacobsenwatches.

The 16 brandheroes posted in total 48 beautiful images of the simple, elegant and classic timepiece that lasts a lifetime. These received an average engagement rate of 6,4%, where the best engagement rate for one post was impressive 18,3%.

In celebration of the moments in time, the eye-catching watches got 14.594 likes and comments from the 100.279 deeply engaged followers.

So, take inspiration from the Arne Jacobsen Heroes and make sure you never miss a moment and make the most of every hour – since the time is always now.

Location

Scandinavia – Denmark, Norway and Sweden

Influencers

16 local micro-influencers

Posts

48 posts in total

Followers

Total combined followers: 100.279

Reach

Total reach of all posts:
302.699

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Engagement

Total engagements: 14.594
likes and comments

Engagement rate

Average engagement rate: 6,4%

Duration

Full-service model over
90 days

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Normal

Normal

Generating traffic

Campaign goal

The Danish discount retailer Normal, which offers household and self-care products, wanted to spread awareness through local micro-influencers, upon opening new stores in Sweden.

Campaign details

Normal has collaborated with Brandheroes over a couple of years across cities in Sweden, Norway and Denmark to help create awareness around their store openings and generate ongoing traffic to the stores.

The following results details our Malmø case, as Normal’s impressive store expansion reached this beautiful city. Here, the goal was to create awareness around their diverse product portfolio and competitive prices on everyday goods, especially amongst the young women in Sweden – so Brandheroes identified the most influential micro-influencers in Malmø with a great Normal brand-fit.

In Malmø, 10 micro-influencers shared two posts during the campaign. Firstly, they were given a shopping voucher, so they could explore and sample the many “normal” products available in their one-way maze-styled store. The influencers very likely knew the products already. But now they got familiar with the store and realized they could stock up on their regular beauty and household basics in one spot – for the cheapest price anywhere. Two pictures were posted by the influencers, showing off some of their “normal” findings in an everyday setting – no glamorous setting, just a real, “normal” one. They shared the photos on Instagram with the hashtags #detärheltnormalt together with two other selected hashtags.

The 10 brandheroes were genuine micro-influencers with amongst 656 and 6328 followers, and a combined following audience of 28.030 people. They posted in total 20 stunning images, which had 56.060 impressions and 3.855 likes and comments. This amounted to an average engagement rate of 10,5%, where the best engagement rate for one post was impressive 43,4%.

The micro-influencers not only created brand knowledge, preference and good engagement within an untapped segment. They also produced gorgeous images, which Normal has shared authentic content across its channels.

Location

Malmø

Influencers

10 local micro-influencers

Posts

20 posts in total

Followers

Total combined followers: 28.030

Reach

Total reach of all posts: 56.060

w

Engagement

Total engagements:

3.855 Likes and comments

Engagement rate

Average engagement rate: 10,5%

Duration

Full-service model

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Kiehl’s

Kiehl’s

Campaign Awareness

Campaign Goal

The L’ORÉAL Group activated local, Swedish Brandheroes across multiple cities for their exclusive heritage skincare brand Kiehl’s. The goal was to create brand awareness and preference among 25-35-year-old men and women across Sweden.

Campaign Details

Kiehl’s products are known for their natural ingredients and heritage-driven packaging going back to their family pharmacy in New York 1851. On our mission to find the right influencers for the campaign, we looked for people that could align with Kiehl’s brand image and amplify their message.

We identified 16 personal-care and fashion micro-influencers across all of Sweden. The 16 brandheroes shared a single post each during the campaign. They were gifted with a goodie bag containing a few of Kiehl’s most popular products for him & her, worth 670 SEK (retail price). They were later told to get to know the products over a period of time and take a picture of the products in a personal bathroom environment. They shared the post on Instagram with the hashtags #KiehlsFavorites and two other selected hashtags.

The 12 brandheroes were true micro-influencers with between 669 and 4820 followers, and a combined following of 34.567 people. They posted in total 16 beautiful images, which had 34.567 impressions and 2.610 likes and comments. This amounted to an average engagement rate of 9.4%, where the best engagement rate for one post were impressive 20,8%.

The micro-influencers not only created brand awareness, preference and high engagement within an untapped segment. They also produced beautiful images, which Kiehl’s has shared as authentic content across its channels.

Location

Sweden

Influencers

16 local micro-influencers

Posts

16 posts in total

Followers

Total combined followers: 34.567

Reach

Total reach of all posts:  34.567

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Engagement

Total engagements: 2.610 likes and comments

Engagement rate

Average engagement rate: 9,4%

Duration

Full-service model     over 30 days

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House 99

House 99

Campaign Awareness

Campaign goal:

L’ORÉAL Group activated local Brandheroes in Helsinki, Finland for their masculine grooming brand, House 99 by David Beckham. The goal was to create brand awareness and preference within the 20-35-year-old segment in Helsinki.

However, what it’s really all about, is supporting the local stores. Giving them life, heart and soul. Grit, personality and a strong scent of men’s comfort zone. And who doesn’t want to be part of that – and buy into that?

Campaign details

House 99 by David Beckham is a masculine grooming brand for the modern man that combines authentic barbershop culture with efficient skin and hair care. For this campaign, we identified 30 male grooming and lifestyle micro-influencers in Helsinki, Finland.

The 30 brandheroes shared two posts during the campaign. Firstly, they were invited to take part of a real exclusive barber consultation at a professional House 99 barber in Stockmann, Helsinki. Here, the influencers were treated with the products and received expert directions for grooming at home. They shared on Instagram with the hashtags #house99. Secondly, they were given a collection of hair and skincare products for a retail value of 150 EUR. After a few weeks, they shared another photo of themselves and their favorite products from the House 99 selection.

The 30 brandheroes were true micro-influencers with between 463 and 15.851 followers, and a combined following of 59.196 people. They posted in total 48 beautiful images, which had a reach of 118.392 and 14.421 likes and comments. This amounted to an average engagement rate of 19.0%, where the best engagement rate for one post were impressive 51,1%.

The micro-influencers not only created brand awareness, preference and high engagement within an untapped segment. They also produced awesome images, which House 99 has shared as authentic content across its channels.

Location

Helsinki

Influencers

30 local micro-influencers

Posts

48 posts in total

Followers

Total combined followers: 59.196

Reach

Total reach of all posts: 118.392

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Engagement

Total engagements:   14.421                         likes and comments

Engagement rate

Average engagement rate: 19,0%

Duration

Full-service model over 1 week

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