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Yves Saint Laurent

Yves Saint Laurent

Hyping Events

Campaign Goal

The prestige cosmetic brand Yves Saint Laurent Beauty joined forces with Brandheroes on a recent full-service ambassador campaign. The goal was to create a demand for YSL beauty products through selected fashionista micro influencers in Helsinki who attended an exclusive party event.

Campaign Details

Yves Saint Laurent is one of the most influential European design houses, holding some of the strongest and most desired products in the fashion world. Saint Laurent, the designer of YSL started his career at Dior in the 1950s and took the world by storm with his ability to evolve French couture. YSL Beauty takes the aesthetics, fashion and attitude from the main brand and injects it into the exclusive cosmetic beauty products and fragrances.

In this campaign, we found 21 top-of-the-line beauty girls, who had the attitude YSL were looking for. They were chosen for their fierce personality, glamorous lifestyle and selective preference in beauty products and personal care. We made sure that their followers shared a common interest and that the majority lived in the targeted cities.

The influencers first got an invitation to an International VIP party Helsinki by YSL, where the dress code was “rock chick”. Prior to the event, the influencers were given a YSL lipstick and mascara to dress up YSL style. At the glamorous party, they had to post one picture and one story on Instagram along with the selected campaign hashtags: #yslbeautyclubhelsinki & #heretostay.

The 21 Finnish ambassadors were trustworthy micro-influencers with between 549 and 109.111 followers and a combined following of 283.000 people. They posted in total 21 beautiful images and 21 personal stories, which got 11.563 likes and comments. 

YSL Beauty’s own official Instagram profile had an average engagement rate of 0.19% during the campaign timeframe, whereas the Brandheroes boasted an average engagement rate of 14.4% for YSL Beauty. The most successful post got a striking engagement rate of 51.7%. This just underlines the impact of collaborating with micro-influencers. 

The micro-influencers not only improved brand awareness, preference and high engagement within an unexploited segment. They also produced beautiful images, which YSL Beauty can share as authentic content across its channels.

Location

Helsinki

Influencers

21 local micro-influencers

Posts

21 posts & 21 stories    in total

Followers

Total combined followers: 283.000

Reach

Total reach of all posts:  283.000
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Engagement

Total engagements: 11.536 likes and comments

Engagement rate

Average engagement rate: 14,4%

Duration

Full-service model     over 14 days
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Crafted by

Crafted by

Product Launch

Campaign Goal

The goal was to launch Carlsberg’s new brand CRAFTED BY, by complimenting their marketing mix with our micro-influencers’ authentic social content and trustworthy reach and engagement

Campaign Details

The Carlsberg Group recently launched a new and interesting product, where you can customize your own beer and it’s label. You get to choose the colors and logo of your beer before purchase. Carlsberg and Brandheroes did two major campaigns; one focusing on Valentine’s Day with female influencers, and one with male influencers focusing on partying with the guys. 

 Our team of experts identified 20 local influencers. they made sure the influencers had a highly engaging community and were able to communicate the campaign message in an honest and authentic way to their audience. The influencers posted cool Valentines’ and party pictures with their own crafted beer. One post showing off their creation in a natural setting, and 3 Stories telling their community about how and where they could get their own box. The selected campaign hashtag was #CraftedByYou.

The 20 Danish Brandheroes were genuine micro-influencers with between 562 and 5171 followers and a combined following of 60.090 people. They posted in total 28 beautiful images, which got 3.116 likes and comments. This amounted to an average engagement rate of 4.1%, where the best engagement rate for one post was a striking 9.3%. In addition to the posts, 60 Stories were shared to give the ‘behind the scenes’ feel.

 The micro-influencers not only amplified brand and product awareness, as well as high engagement within the relevant segment. They also produced striking images, which CRAFTED BY Carlsberg has shared as authentic content across its own channels.

 

Location

Danmark

Influencers

20 local micro-influencers

Posts

28 posts in total

Followers

Total combined followers: 60.090

Reach

Total reach of all posts:  99.136
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Engagement

Total engagements: 3,116 likes and comments

Engagement rate

Average engagement rate: 4,1%

Duration

Full-service model     over 30 days
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Pomp de Lux

Pomp de Lux

Campaign awareness

Campaign goal

Danish kidswear brand, POMPdeLUX, activated trendy, young Instagram-moms as local micro-influencers in Oslo. The goal was to amplify brand awareness and preference among women with small children in the Norwegian capital.

Campaign details

POMPdeLUX is a popular fashion brand, known for high-quality kids clothing in Danmark. They offer affordable quality clothing in a Scandinavian style that is comfortable to wear and shows off the children’s personality.

 

We carefully selected 20 authentic, young Instagram moms in Oslo with an interest in fashion and a professional and engaging Instagram profile to ensure the relevance of their audiences. They each shared two posts during the campaign. A POMPdeLUX voucher valued at 1000 NOK were gifted to the new ambassadors in order to have them pick exactly what would match the style of their kid. After they received their personal picks, they were asked to take 2 cool photos of kids wearing the outfit – and share them on Instagram, using the hashtag #POMPDELUX.

 

The 12 brandheroes were genuine micro-influencers with between 693 and 8984 followers, and a combined following of 65.189 people. They posted in total 47 beautiful images, which got 9.140 likes and comments. This amounted to an average engagement rate of 8.3%, where the best engagement rate for one post was an impressive 37.5%.

 

The micro-influencers not only amplified brand awareness, preference and high engagement within an unexploited segment. They also produced attractive images, which POMPdeLUX has shared as authentic content across their own channels.

Location

Oslo

Influencers

20 local micro-influencers

Posts

47 posts in total

Followers

Total combined followers: 65.189

Reach

Total reach of all posts:
144,894

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Engagement

Total engagements: 9.140
likes and comments

Engagement rate

Average engagement rate: 8,3%

Duration

Full-service model over 45 days
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Arne Jacobsen Watches

Arne Jacobsen Watches

Campaign Awareness

Campaign Case

Campaign goal

Arne Jacobsen Watches activated local Brandheroes across Scandinavia to create brand awareness and social content around their minimalistic wrist watch.

Campaign details

Arne Jacobsen Watches collaborated with Brandheroes to find local micro-influencers in Denmark, Norway and Sweden with a certain functional and minimalistic aesthetic. Influencers, who could create content that underlined the wrist watch as a subtle and timeless accessory that completes your outfit and defines your best moments.

By combining algorithms, audience reports and a trained human eye, we identified fashionable men and women, who encompassed the best possible brand-fit. The 16 selected Brandheroes each shared two-three posts during the 90-day campaign to illustrate their individual and stylish take on modern functionalism and simplicity. Their posts all centered around wrist watches from Arne Jacobsen Watches and included the hashtag #arnejacobsenwatches.

The 16 brandheroes posted in total 48 beautiful images of the simple, elegant and classic timepiece that lasts a lifetime. These received an average engagement rate of 6,4%, where the best engagement rate for one post was impressive 18,3%.

In celebration of the moments in time, the eye-catching watches got 14.594 likes and comments from the 100.279 deeply engaged followers.

So, take inspiration from the Arne Jacobsen Heroes and make sure you never miss a moment and make the most of every hour – since the time is always now.

Location

Scandinavia – Denmark, Norway and Sweden

Influencers

16 local micro-influencers

Posts

48 posts in total

Followers

Total combined followers: 100.279

Reach

Total reach of all posts:
302.699

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Engagement

Total engagements: 14.594
likes and comments

Engagement rate

Average engagement rate: 6,4%

Duration

Full-service model over
90 days

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Normal

Normal

Generating traffic

Campaign goal

The Danish discount retailer Normal, which offers household and self-care products, wanted to spread awareness through local micro-influencers, upon opening new stores in Sweden.

Campaign details

Normal has collaborated with Brandheroes over a couple of years across cities in Sweden, Norway and Denmark to help create awareness around their store openings and generate ongoing traffic to the stores.

The following results details our Malmø case, as Normal’s impressive store expansion reached this beautiful city. Here, the goal was to create awareness around their diverse product portfolio and competitive prices on everyday goods, especially amongst the young women in Sweden – so Brandheroes identified the most influential micro-influencers in Malmø with a great Normal brand-fit.

In Malmø, 10 micro-influencers shared two posts during the campaign. Firstly, they were given a shopping voucher, so they could explore and sample the many “normal” products available in their one-way maze-styled store. The influencers very likely knew the products already. But now they got familiar with the store and realized they could stock up on their regular beauty and household basics in one spot – for the cheapest price anywhere. Two pictures were posted by the influencers, showing off some of their “normal” findings in an everyday setting – no glamorous setting, just a real, “normal” one. They shared the photos on Instagram with the hashtags #detärheltnormalt together with two other selected hashtags.

The 10 brandheroes were genuine micro-influencers with amongst 656 and 6328 followers, and a combined following audience of 28.030 people. They posted in total 20 stunning images, which had 56.060 impressions and 3.855 likes and comments. This amounted to an average engagement rate of 10,5%, where the best engagement rate for one post was impressive 43,4%.

The micro-influencers not only created brand knowledge, preference and good engagement within an untapped segment. They also produced gorgeous images, which Normal has shared authentic content across its channels.

 

Location

Malmø

Influencers

10 local micro-influencers

Posts

20 posts in total

Followers

Total combined followers: 28.030

Reach

Total reach of all posts: 56.060
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Engagement

Total engagements:

3.855 Likes and comments

Engagement rate

Average engagement rate: 10,5%

Duration

Full-service model
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