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Breil

Breil

Generating Traffic

Campaign Goal

Breil Jewels wanted the most stylish Parisian women, 23-30+ years, to share their day at the Breil store opening in the city of love. They also used micro-influencers to hype their new Twenty20 collection in the Netherlands.

Campaign Details

Breil Jewels has always aimed high with their high-quality designs, which sets them apart as a trendsetting and playful company. Now, they wanted to work with extravagant and effective micro-influencers for their latest storytelling around the collection Twenty20 in the Netherlands and their new store opening in Paris, France.

Breil choose to do a full-service campaign, ensuring that the influencers were spot on as ambassadors, regarding the desired nature of personality to match their customer segment. The full-service also encompassed project management of product selection and handling as well as the store visit for each influencer. 

22 Parisian female influencers were chosen and then asked to visit the Breil store on opening day and hype it with two Instagram stories. The influencers could select a piece of jewellery valued at €150 as thanks for their PR endorsement. They all shared a trendy street fashion picture of themselves and their gifted Breil Jewels product in the streets of Paris, as well as, one in their home-setting with the precious piece.

In the Netherlands, 14 guys and 14 girls were handpicked to ensure quality and fit within the fashion segment. These 28 young influencers were gifted a luxurious Breil watch with two replaceable straps from the new Twenty20 collection to create brand awareness. They all shot two separate photos of themselves wearing the watch with each coloured strap in an everyday setting. Two stories were also created by each influencer – one collecting the product in the Breil store and the other at home showing off the product in detail.

The influencers were incredible, and so was the output content. They helped create solid and effective brand awareness for both the collection and the store openings in France and the Netherlands.

In total, 99 posts by 50 micro-influencers were posted on Instagram with the traceable campaign hashtag #breil #breilmoments and the redirecting tag @breil_official to entice potential new followers. Also, 99 stories were shared on the influencers’ profiles for 24 hours, with 56 of them highlighted for much longer as a “story highlight”.

 

Campaign Results

This Full-service campaign united 50 super extravagant and trendy micro influencers from Paris and the Netherlands to create top of mind brand awareness and store traffic as well as hype on the opening day. Collectively, they held a combined reach of 414.951 people, and their posts got 40.123 likes and comments, which amounted to an average engagement rate of 14,35%. The best engagement rate was a striking 63%.

Location

Paris & The Netherlands

Influencers

50 local micro-influencers

Posts

99 posts in total

Followers

Total combined followers: 222.154

Reach

Total reach of all posts: 414.951

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Engagement

Total engagements:  40.123 likes and comments

Engagement rate

Average engagement rate: 14.35%

Duration

Full Service: 30 days

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Pomp de Lux

Pomp de Lux

Campaign awareness

Campaign goal

Danish kidswear brand, POMPdeLUX, activated trendy, young Instagram-moms as local micro-influencers in Oslo. The goal was to amplify brand awareness and preference among women with small children in the Norwegian capital.

Campaign details

POMPdeLUX is a popular fashion brand, known for high-quality kids clothing in Danmark. They offer affordable quality clothing in a Scandinavian style that is comfortable to wear and shows off the children’s personality.

 

We carefully selected 20 authentic, young Instagram moms in Oslo with an interest in fashion and a professional and engaging Instagram profile to ensure the relevance of their audiences. They each shared two posts during the campaign. A POMPdeLUX voucher valued at 1000 NOK were gifted to the new ambassadors in order to have them pick exactly what would match the style of their kid. After they received their personal picks, they were asked to take 2 cool photos of kids wearing the outfit – and share them on Instagram, using the hashtag #POMPDELUX.

 

The 12 brandheroes were genuine micro-influencers with between 693 and 8984 followers, and a combined following of 65.189 people. They posted in total 47 beautiful images, which got 9.140 likes and comments. This amounted to an average engagement rate of 8.3%, where the best engagement rate for one post was an impressive 37.5%.

 

The micro-influencers not only amplified brand awareness, preference and high engagement within an unexploited segment. They also produced attractive images, which POMPdeLUX has shared as authentic content across their own channels.

Location

Oslo

Influencers

20 local micro-influencers

Posts

47 posts in total

Followers

Total combined followers: 65.189

Reach

Total reach of all posts:
144,894

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Engagement

Total engagements: 9.140
likes and comments

Engagement rate

Average engagement rate: 8,3%

Duration

Full-service model over 45 days

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Arne Jacobsen Watches

Arne Jacobsen Watches

Campaign Awareness

Campaign Case

Campaign goal

Arne Jacobsen Watches activated local Brandheroes across Scandinavia to create brand awareness and social content around their minimalistic wrist watch.

Campaign details

Arne Jacobsen Watches collaborated with Brandheroes to find local micro-influencers in Denmark, Norway and Sweden with a certain functional and minimalistic aesthetic. Influencers, who could create content that underlined the wrist watch as a subtle and timeless accessory that completes your outfit and defines your best moments.

By combining algorithms, audience reports and a trained human eye, we identified fashionable men and women, who encompassed the best possible brand-fit. The 16 selected Brandheroes each shared two-three posts during the 90-day campaign to illustrate their individual and stylish take on modern functionalism and simplicity. Their posts all centered around wrist watches from Arne Jacobsen Watches and included the hashtag #arnejacobsenwatches.

The 16 brandheroes posted in total 48 beautiful images of the simple, elegant and classic timepiece that lasts a lifetime. These received an average engagement rate of 6,4%, where the best engagement rate for one post was impressive 18,3%.

In celebration of the moments in time, the eye-catching watches got 14.594 likes and comments from the 100.279 deeply engaged followers.

So, take inspiration from the Arne Jacobsen Heroes and make sure you never miss a moment and make the most of every hour – since the time is always now.

Location

Scandinavia – Denmark, Norway and Sweden

Influencers

16 local micro-influencers

Posts

48 posts in total

Followers

Total combined followers: 100.279

Reach

Total reach of all posts:
302.699

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Engagement

Total engagements: 14.594
likes and comments

Engagement rate

Average engagement rate: 6,4%

Duration

Full-service model over
90 days

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Normal

Normal

Generating traffic

Campaign goal

The Danish discount retailer Normal, which offers household and self-care products, wanted to spread awareness through local micro-influencers, upon opening new stores in Sweden.

Campaign details

Normal has collaborated with Brandheroes over a couple of years across cities in Sweden, Norway and Denmark to help create awareness around their store openings and generate ongoing traffic to the stores.

The following results details our Malmø case, as Normal’s impressive store expansion reached this beautiful city. Here, the goal was to create awareness around their diverse product portfolio and competitive prices on everyday goods, especially amongst the young women in Sweden – so Brandheroes identified the most influential micro-influencers in Malmø with a great Normal brand-fit.

In Malmø, 10 micro-influencers shared two posts during the campaign. Firstly, they were given a shopping voucher, so they could explore and sample the many “normal” products available in their one-way maze-styled store. The influencers very likely knew the products already. But now they got familiar with the store and realized they could stock up on their regular beauty and household basics in one spot – for the cheapest price anywhere. Two pictures were posted by the influencers, showing off some of their “normal” findings in an everyday setting – no glamorous setting, just a real, “normal” one. They shared the photos on Instagram with the hashtags #detärheltnormalt together with two other selected hashtags.

The 10 brandheroes were genuine micro-influencers with amongst 656 and 6328 followers, and a combined following audience of 28.030 people. They posted in total 20 stunning images, which had 56.060 impressions and 3.855 likes and comments. This amounted to an average engagement rate of 10,5%, where the best engagement rate for one post was impressive 43,4%.

The micro-influencers not only created brand knowledge, preference and good engagement within an untapped segment. They also produced gorgeous images, which Normal has shared authentic content across its channels.

Location

Malmø

Influencers

10 local micro-influencers

Posts

20 posts in total

Followers

Total combined followers: 28.030

Reach

Total reach of all posts: 56.060

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Engagement

Total engagements:

3.855 Likes and comments

Engagement rate

Average engagement rate: 10,5%

Duration

Full-service model

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Kiehl’s

Kiehl’s

Campaign Awareness

Campaign Goal

The L’ORÉAL Group activated local, Swedish Brandheroes across multiple cities for their exclusive heritage skincare brand Kiehl’s. The goal was to create brand awareness and preference among 25-35-year-old men and women across Sweden.

Campaign Details

Kiehl’s products are known for their natural ingredients and heritage-driven packaging going back to their family pharmacy in New York 1851. On our mission to find the right influencers for the campaign, we looked for people that could align with Kiehl’s brand image and amplify their message.

We identified 16 personal-care and fashion micro-influencers across all of Sweden. The 16 brandheroes shared a single post each during the campaign. They were gifted with a goodie bag containing a few of Kiehl’s most popular products for him & her, worth 670 SEK (retail price). They were later told to get to know the products over a period of time and take a picture of the products in a personal bathroom environment. They shared the post on Instagram with the hashtags #KiehlsFavorites and two other selected hashtags.

The 12 brandheroes were true micro-influencers with between 669 and 4820 followers, and a combined following of 34.567 people. They posted in total 16 beautiful images, which had 34.567 impressions and 2.610 likes and comments. This amounted to an average engagement rate of 9.4%, where the best engagement rate for one post were impressive 20,8%.

The micro-influencers not only created brand awareness, preference and high engagement within an untapped segment. They also produced beautiful images, which Kiehl’s has shared as authentic content across its channels.

Location

Sweden

Influencers

16 local micro-influencers

Posts

16 posts in total

Followers

Total combined followers: 34.567

Reach

Total reach of all posts:  34.567

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Engagement

Total engagements: 2.610 likes and comments

Engagement rate

Average engagement rate: 9,4%

Duration

Full-service model     over 30 days

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