Black Friday

Black Friday

Knock Out Black Friday

The How To Series

Real friends give honest advice so here you go. We’ve got your back.

It’s a fact; Black Friday is here to stay so take off the tin coil hats. This article will teach you how to find a real shortcut in the advertisement business on the busiest day of the year.

All stores want people’s attention on Black Friday, so it costs serious wallet to be loud this day of the year. If you want to really break through the noise with your brand, you’re at the right place.

Traditional marketing will tell you to be present with your black Friday deals on display ads, Google AdWords and boosted Facebook posts. But the truth is hard to overlook. The average Black Friday CPM on Facebook is 2.58 times the price compared to a regular day for the same reach (Social Code, 2017).

That’s more than double the price for CPM at Christmas. This means that you almost need to triple your marketing budget to impact people who already get bombarded with ads from everyone else. Chances are, they don’t even bother to look at your Facebook ads.

So what should you do instead? Well, you should reach your customers through people, not giant platform outlets.

Micro influencers have the ability to deliver the brand and campaign awareness through organic reach and with authentic trustworthy delivery. This ensures that people actually bother to look and consume the marketing message. Astonishing enough, micro influencers at Brandheroes don’t raise their price on Black Friday, which gives you a much better engagement rate than sponsored posts on Facebook and Instagram’s own marketing outlet.

Micro influencers are not only much more effective, but they’re also much cheaper.

We will be ready as your cornerman if you wish to deliver a knock-out campaign this Black Friday.

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Luke Catleugh

Luke Catleugh

Hero of the week

Luke Catleugh

Name: Luke Catleugh

Instagram name: @lukecatleugh

Location: London

 

Who is Luke Catleugh really?

This is something I have always struggled to answer, and day to day I still discover things about myself. I guess you could just describe me as a happy go lucky northerner living in London with a huge taste for all thing’s food and life. I am 21, just going into my final year at university and I am obsessed with food.

 

What do you do, to stand out on social media?

Again, this is so difficult to answer. EVERYONE is on social media, and the industry is very saturated with people trying to give the whole “influencer” or “blogger” thing a go. I get asked this question a lot, and for me it is just about being genuine. People love to see real content. I got stuck in a rut a few months back of getting tied into the men’s fashion scene, then I realised my lifestyle posts were going down so much better with my audience. I like to share my highs and my lows on social media, one day I might be painting a wall, the next at a fancy restaurant. I just like to be transparent, real and authentic.

 

What campaigns do you like to do the most, as an influencer?

For me, all the campaigns I take on I love. However, food campaigns always get me excited as they usually allow complete creative freedom. The world of food is huge, so when a brand that you love reaches out, you can really be as creative as you like. That’s when I create my best work/content.

 

Who is you biggest inspiration for Instagram pictures?>?

I have so many inspirations when it comes to my content. For fashion images, Adam @iamgalla absolutely nails it, his imagery is stunning. For all thing’s lifestyle, Carrie from @wishwishwish is really up there. Her posts are so beautifully thought out and she sure knows how to use a camera. For food, I have two. I love Izy Hossack – her food styling is stunning, and even @waitroseandpartners their recipe imagery is second to none.

 

What would you say is the biggest mistakes people make on Instagram posts?

I feel like there aren’t really any mistakes to make with Instagram posts, only ways to do things differently next time. Of course, there are thousands of posts that go live on Instagram every day, some may get more likes than others. However, I would say as long as you put up the best content you feel you can create, then you are never going to make a mistake. I mean, naturally adding Instagram’s own Valencia filter probably isn’t something I would recommend.

 

What do you think is your secret weapons, to get the highest engagement on a post?

I think there are a lot of factors to high, authentic engagement. Key emphasis on the word authentic, we all know what I am referring to there. Posting times effect my engagement dramatically. I tend to follow the rule of either first thing in the morning, or around 6:30pm onwards. These are the two times my audience seem to be most active. Using the right hashtags is a huge factor, if Instagram allows you to use thirty tags per post, use them! Also, post images you feel your audience will like and naturally engage with, even open-ended questions in captions tend to make people like and comment.

 

Why should people care about their own Instagram game? / What are the benefits of a strong social media appearance?

I have always said that your social media presence is an extension of yourself. If you put something out on social media that isn’t you, or genuine to the things you like, then people will get a perception of you that isn’t entirely true. Now more than ever, your online presence is so important. Not only if you are starting out in the blogging world, but just in general. Things like job interviews, a strong social media presence could set you apart from others who share photos of their Pret sandwich and them at an office party three years ago.

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Natalie Elting Johnsen

Natalie Elting Johnsen

Hero of the week

Natalie Elting Johnsen

Name: Natalie Elting Johnsen

Instagram name: @natalie_ej

Location: Norway

Who is Natalie Elting Johnsen?

I’m a fashion geek, literally! Studying Computer Science and I love fashion! If I’m not at school or out shopping you probably find me with a camera in my hands. I use a lot of time to take pictures of everything from nature, to people, or maybe fashion pics. I just like to use the light, find those interesting angels and shoot away. I actually had a blog for a lot of years ago, and kind of regret that I gave it up, because there is nothing that excites me more than to be able to inspire others, share my story and most valuable, be able to help others. Now I’m trying to do that through Instagram.

Most people who don’t know me sometimes think I have this strong, almost bitchy attitude I heard because I’m really honest, but once you get to know, you will discover that I am not at all. If there is one quote I’m living by, its: Treat others how you want to be treated. I love to meet new people, make new friends, and there is nothing I wouldn’t do to help out my family and friends, they mean the world to me.

 

What do you do, to stand out on social media?

For me it is important to find your own thing, and stay consistent to that! Since I’m studying one thing and have a lot of other interests like fashion, healthy food and makeup(the list is so much longer) I think it’s hard to choose one area for my instagram, so instead I try to focus on the pictures them selves. I want them to be interesting and inspiring, and I’m trying to keep the light and the colors to match each other even though I vary in what the subject in the pictures are.

My number one tip is quality over quantity! Take you time to get the photo you want, don’t just post a photo because you feel its time with a new one!

Be yourself, the unique person that you are, and show it!

 

What campaigns do you like to do the most, as an influencer?

Every product that looks good on camera and I really could have used my own money on and truly recommend to my followers. It can be everything from perfumes, fashion items, or other nice accessories like phone cases or jewelry. I really like campaigns that I can only shoot the product, show it off, and maybe someone will feel inspired and try it out. Giveaways is also so much fun to do, if the product or price is really good.

 

Who is you biggest inspiration for Instagram pictures?>?

That’s a hard question, there are so many good instagramers and amazing accounts out there, but if I were to mention one it would be Matilda. She’s so natural, beautiful, super cute and has amazing pictures that’s really inspires you. But even though I do follow so many amazing people and gets inspired every day I never try to copy a image, instead I use that inspiration to do my own thing.

 

What would you say is the biggest mistakes people make on Instagram posts?

As mentioned earlier, always think quality over quantity! Another huge mistake is to posting a lot of pictures in a row. People will find it spammy!

Also don’t overdo the hashtags. Use those who are relevant, but don’t just hashtag everything, you’ll end up looking kind of needy or trying to hard.

But the number one thing to don’t do is to buy followers, that’s a no go!

 

What do you think is your secret weapons, to get the highest engagement on a post?

I am still trying to figure this out myself, haha! But number one, make sure the picture is eye-catching, something that will make your followers stop scrolling their feed and instead have an extra look at your post, and read your captions. This leads me to tips number two, and I am horrible at this myself: have an interesting caption. Be either funny, ask a question that makes your followers want to answer, or say something smart, like a good quote that can match the picture.

Another good tip is to engage on your followers pictures aswell, give and take.

 

Why should people care about their own Instagram game?

One really good reason is that it will give you so many unique opportunities that you most likely wouldn’t have gotten otherwise if you really gives it a shot! I have this friend that is a model for a local sports brand which she got through instagram, I get to test out and discover products and recommend the ones that I like. But most important do it because you want to share something, no matter if it is that you are passionate about art, makeup, food or maybe knitting! I love to have the opportunity to share my life and inspire others, and it is so satisfying when I meet new people and they get amazed about my instagram-effort when adding me. Having a strong social media appearance gives you the opportunity to show the world who you are and tell your own story.

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The Case for Micro Influencers

The Case for Micro Influencers

The Case For

Micro Influencers

Let’s stir up the facts about influencer marketing – for your benefit

 

Over $2.000.000.000 will be spent on influencer marketing in 2019 and that number is not just doubling each year without a reason. Traditional marketing on TV is really going straight downhill, and traditional sponsored posts managed by Instagram is getting more expensive each year. So, marketeers have turned to influencer marketing in order to secure space for their products in your Instagram feed.

There are different segments of influencers – each with a different marketing purpose. Micro-influencers, i.e. the segment of influential faces who have below 10.000 followers, are authentic and relatable to their followers. They have the highest impression rates (views divided with number of followers) and engagement rates (likes and comments divided with number of followers), and they most likely work with their favourite brands in return for products – making the collaborations very real.

Celebrity and macro influencers are great for aspirational factors and for celebrity brand content. However, they work with 21 brands on average, where micro-influencers work with 3 – making the perception of the posts much more credible and authentic. Large corporations, like Adidas and Nike, works with thousands of local influencers, in addition to the big athletes (most of whom are celebrity influencers too), in order to cover the playing field of influence with a mix of both high and low.

Influencer marketing can be a tricky game though. It seems to be hit and miss for many brands working on the outside of social media. BareMinerals for example, paid celebrity beauty Youtuber Ingrid Nielsen $500.000 for starring in five videos. She never mentioned the brand in the video titles, and only briefly hinted to the sponsorship in the video content. This resulted in poor marketing content with an incredibly low chance of monitoring.

However, Instagram is the preferred influencer platform, also when it comes to campaign result monitoring, as it offers tools to measure the influencer views and engagement rates.

But, be aware of the fact that the influencers have the power to determine what platform they decide to prefer. Take for example mega influencer Kylie Jenner, who made a huge negative impact in the stock value for Snapchat with one single twitter post (saying, ‘Sooo does anyone else not open Snapchat anymore? Or is it just me . . . ugh this is so sad’). So, be platform agile in your strategy, follow the facts as well as the influencer trends when choosing social media spend. With that in mind, tie it all up with the powerful influencer marketing and you will be sure to have authentic brand content, great engagement rates as well as real brand love flowing free on social media.

Source: L2, see the full video version here: https://www.l2inc.com/video/the-influencer-playbook 

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Why we exist

Why we exist

Why We Exist

Vision Story

Everyone has a reason for being around – ours is a big and wild one: To change the world by changing the face of advertising – with the power of smiles.

It’s no coincidence that we call our family of micro-influencers Brandheroes. The way we see it, they’re real superheroes with real superpowers. And that superpower is their beaming smiles and brand-love.

Smiles are so much more than just a facial expression. A smile can change the world. It’s a universal language, a friend-maker. A smile is contagious and has the power to make people around us happy. If you’ve ever tried to hold back a smile, you know it’s mission impossible.

Want to know how we use smiles to build a better world with better advertising? Let’s start by having a look at what science says about smiling.

A British study recently discovered just how powerful a smile is. The researchers found that one genuine smile produces the same level of dopamine in the brain as eating 2,000 chocolate bars. That’s A LOT of chocolate. They also discovered that a smile can be as satisfying as receiving 16,000 British Pounds in cash.

So, it’s a fact that smiles make us feel good and improve our own lives and the lives of others. But isn’t smiling just a temporary sensation, rather than something that can change the world, you might ask?

Wait, there’s more.

Through a 30-year long study, the Institute of Berkeley uncovered an interesting connection between people smiling in their high school yearbook, and their future health, job situation and overall happiness. Smiling more can mean a longer life with more joy and opportunities. Happy people make better decisions and are keener on helping others because they have less stress and depression in general.

So here we are… with massive arguments on how smiling can change the world, one smile at the time.

At Brandheroes, we believe in equality and that smiles are a democratic good – you don’t have to be a celebrity or super blogger for your smile to have impact. We transform the newsfeeds on social media with personal branded content from the girl next door, the restaurant owner or the sheriff in town. And we do this by spreading heartwarming smiles around the products and services we love –  all in an impactful package called Brandheroes.

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