Top 10 Brandheroes 2017

Top 10 Brandheroes 2017

Top 10 Brandheroes

2017

Top 10 Brandheroes in 2017

Number 1:

Name: Astrid Brynnum Andersen

Instagram name: @astridandersenb

Campaigns: Border Shop, Erik Sørensen, Lillet, Innocent

Why is she a Top 10 Brandhero? Astrid has an amazing way of communicating the brand identity in a witty and inspiring way. Her photos are colourful and energetic, and it’s easy to see that she is enjoying herself – as well as her followers on Instagram. As a plus, Astrid is easy to work with.

What is her strong-card? Astrid has her own fun way of communicating brand identity. For starters, she is creative and always uses colours to underline her playful and fun personality. Astrid has a good engagement rate on all of her pictures and the brand pictures blend in perfectly on her Instagram feed.

What can others learn from her? That fun and colour really works. Astrid sure knows how to bring out a smile.

What did the brand say about her? She was the perfect fit.

Number 2:

Name: Laura EckardtInstagram

name: @lauraeckardt

Campaigns: ILLUM x-mas, 24Bottles, Absolut Vodka, Minimum

Why is she a Top 10 Brandhero? We love Laura because she delivers high quality. Her content is trustworthy and credible in a way that matches her own personal brand identity – and that’s no matter which product or brand she works with.

What is her strong-card? Laura has a strong brand interpretation and understanding topped with lots of creativity. If you benchmark her organic content with her paid content, Laura still manages to have the same high engagement rate no matter what content she shares. And that’s a very strong asset.

What can others learn from her? Others can learn a lot from Laura. First of all, they can learn how important it is to understand and interpret the brand they are working with. Secondly, they can learn how to create alignment between the brand and their own personal image and style so there is a clear consistency.

What did the brand say about her? All the brands love to collab with Laura because she is stylish and professional and her content is always spot on.

• Sponsored by @minimum_fashion #minimum_fashion

A post shared by Laura Eckardt ➳ ♡ (@lauraeckardt) on

Number 3: 

Name: Quinten Van Puyenbroeck

Instagram name: @Quintenvp

Campaign: Rains, Antwerp

Why is he a top 10 Brandhero? Quinten is our top pick because he has a super strong local impact in Antwerp combined with excellent content.

What is his strong-card? Quinten really did an amazing job. He understood Rains’ brand DNA and mixed it with his own lifestyle in an urban and cool way. He used architecture and his surroundings to embrace the brand identity of Rains and merge traditional outerwear with fashion and style.

What can others learn from him? They can learn how to use storytelling as part of their content so the brand and products blend with the influencer’s own identity.

What did the brand say about him? Rains were so happy to have Quinten on board as brand ambassador because his personal brand matches their own brand heritage and image.

Number 4: 

Name: Diana Bach Bak

Instagram name: @ladybachbak

Campaigns: Lego House, InToy, Cewe fotobog

Why is she a Top 10 Brandhero? Diana Bach Bak is on our Top 10 list because she’s an amazing storyteller. Diana is not afraid to show the funny or challenging side of parenthood. She is honest and straight forward. She always sticks to the deal and she often posts more than she has to. She also writes blogposts about the campaigns she’s part of.

What is her strong-card? Diana really knows how to give her followers an honest insight into her world filled with fashion and kids.

What can others learn from her? Others can learn that everything doesn’t have to be perfect on Instagram.

What did the brand say about her? They like her honest expression.

Number 5:

Name: Josephine Ejlersen

Instagram name: @josephineejlersen

Campaigns: ILLUM x-mas, Estée Lauder

Why is she a Top 10 Brandhero? Josephine portrays real brand love for both ILLUM and Estée Lauder, so it’s a perfect brand fit. Furthermore, she has a very stylish and exclusive profile that perfectly matches our exclusive and premium brands. She has a strong local impact and a high engagement rate that makes her a trustworthy fashionsta.

What is her strong-card? Josephine manages to add some coolness and edge to premium brands in a very stylish way, so it fits her own identity all the way.

What can others learn from her? Others can learn how important it is that the brand fit matches the persona.

What did the brand say about her? They like her elegant and raw silhouette.

Number 6: 

Name: Sarangi Paula Theva

Instagram name: @sarangipaula

Campaign: Trollbeads, Frankly Juice

Why is she a top 10 Brandhero? Sarangi had a huge impact on the result of the Frankly Juice campaign. Her two pictures were both in top 5 measured on engagement rate.

What is her strong-card? Frankly Juice wanted to use people who had a healthy, inspiring and fun Instagram profile, and Sarangi was a perfect match. She makes the brand blend in perfectly with her profile.

What can others learn from her? It’s easy to see that Sarangi cares about her profile, and that she tells her own story through her pictures.

What did the brand say about her? They have reposted her pictures – that’s the best compliment an influencer can get.

Number 7: 

Name: Jamie Barett

Instagram name: @jambarrett

Campaign: By Malene Birger

Why is she a top 10 Brandhero? Jamie really understands how to blend the products into her lifestyle in an authentic way. Moreover, she manages to score a super high engagement rate even though it’s just product features, which is really awesome.

What is her strong-card? Jamie understands and interprets the brand she works with and it looks like her own products on the go.

What can others learn from her? They can learn how to add authenticity and personality to their content.

What did the brand say about her? By Malene Birger was really happy to work with Jamie because she understood how to adopt the BMB products and transform them into her own universe – one that still matches the brand’s universe.

Number 8: 

Name: Kaleem Iverson

Instagram name: @iamnotki

Campaign: Ofo Milano

Why is he a Top 10 Brandhero? Kaleem deserves a spot on our Top 10 list because his high engagement rate shows that he has a really strong local impact.

What is his strong-card? Kaleem did a great job and it shows that he had fun biking around in Milan. Moreover, he was overwhelmed to be part of the campaign, which also shines through in his content.

What can others learn from him? Always be yourself and spread happiness.

What did the brand say about him? They love him because he radiates and embrace diversity

Number 9:

Name: Pernille Friis

Instagram name: @pernullefriis

Campaign: Juna, Bertelsens Naturprodukter

Why is she a top 10 Brandhero? Pernille has a high engagement rate. That, and her stylish pictures show that she understands the brand she is working with and that she manages to create authentic content.

What is her strong-card? Her profile tells a story. All her pictures have the same filter, and her photography shows that she cares about her Instagram and the message she sends to her followers.

What can others learn from her? That having a consistent style in all posts really makes a difference.

What did the brand say about her? They loved her authenticity.

Number 10: 

Name: Renee Sloth Hessellund

Instagram name: @j_reneesloth

Campaign: Caroline Flemming Beautiful Legs

Why is she a Top 10 Brandhero? Renee understands how to blend the products into her lifestyle in an authentic way. She has a good mix of product and outfit images. That, and she manages to keep a high engagement rate in all her four posts.

What is her strong-card? Renee makes a good brand ambassador because she shows off the products in such an inspiring way.

What can others learn from her? That everyday pictures works really good

What did the brand say about her? They really love her personal style.

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@astridandersenb

@astridandersenb

Hero of the week

@astridandersenb

Name: Astrid Brynnum Andersen

Instagram name: @astridandersenb

Location: Denmark

What does it mean for you to be a Brandhero?

I am really flattered to be chosen as a Brandhero. Of course, it makes me very proud and gives me a real confidence boost. It gives me the feeling that what I’m doing on my Instagram is actually worth looking at – people thinks it is cool. Besides that, I am reaching out to more followers, I get a better network as an Instagrammer and private person. In general, I think it is a huge compliment to be selected as a Brandhero.

Why was it a good collaboration with the Brandheroes team?

It is so easy to work with Brandheroes. You get an e-mail stuffed with compliments and words that describe why you are selected as an influencer for the concerned brand. The Brandheroes team are very good at making you feel talented and special, so I found myself feeling more confident and inspired. It’s amazing to get recognition, feedback, tips and tricks. Personally, these messages have made my day every time!

Why was it a good collaboration with the brands?

To work with my different favourite brands gives me great learnings and an immersion in various creative areas. I think it is amazing to be allowed to use my creativity to create the perfect picture, video and text for a great brand. When I receive a package from the brand with the brand’s content, it feels so much more like a gift than a job you have to do. I guess, I just like it that much! It gives me such a good feeling when a brand selects my profile. I mean, I already own and buy products from the brand – and they selected me! In one case, I was introduced to a new brand through Brandheroes, and now I’m a fan of that brand and buy their things all the time.

What are your tricks for other Brandheroes?

BE YOU! Seriously. Do not try too much, do not try to work like a smart Instagrammer or blogger. Your followers can easily see if your posts do not reflect yourself. Be true to yourself and your profile. My personal trick is working with colours; in my collaboration with Innocent, I used pink. I placed the pink Berry Portion Smoothie sext to my pink bag. The pictures on my Instagram was already imprinted with pink, so when the pink product was added to my profile, it did not stick out or seem out of context. It is ultra-important that the sponsored posts fits the profile and the person behind it.

 

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@Quintenvp

@Quintenvp

Hero of the week

@Quintenvp

This Week’s Hero: Quinten Van Puyenbroeck
Instagram name: @Quintenvp
Country: Netherlands

Why was it a good collaboration with the Brandheroes team?
Because we were a natural fit; combining the same vision regarding online & social media content. Finding one another and working together professionally to create quality and well-thought-out content only reinforced the motivation to create.

Why was it a good collaboration with the brands
Rains was such a good collab because I genuinely believed in their brand and styling as a whole. Prior to the collab I already owned a couple of Rains items so it felt natural to go along and do this together with Brandheroes.

What are your tip and tricks for other Brandheroes?
Just stick to your own identity and try not to deviate too much into the likeness of others. Just be you and stick to it. Always prioritize the importance of true quality content. Quality over Quantity! Stay focused and don’t give up on the things you want to achieve. Try to match your personality and styling into your ideas and vision, creating the ultimate combination with regards to social influencing.

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Linnea Funk

Linnea Funk

Linnea Funk

Hero of the Week – Linnea Funk

I discovered @linneafunks in May 2016 during our #MyBMB campaign, which used Brandheroes to feature user generated content in our stores and website.

Linnea posted this beautiful image in a By Malene Birger jumpsuit on the Dokk1 staircase in Aarhus, Denmark. Back then, she was a local micro influencer with about 7000 followers. However, I was really impressed with her unique Danish style, identifiable Aarhus spots, and her high interaction rates.

She really connected with her followers, who were not all youngsters, but +25 years old affluent women. This was exactly the kind of following we needed on a local micro-influencer level, so that we could build brand awareness around the local store.

Linnea has therefore been a By Malene Birger Aarhus-ambassador ever since. In the 18 months that has passed, her following has grown to 38.000 and she has helped promote store events, campaigns, new products and general brand awareness – and she even came to a fashion-tech conference in London with us to tell her story as a local ambassador.

//Rina Hansen, Marketing & Omnichannel Director, By Malene Birger

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