Panduro Hobby

Panduro Hobby

Campaign Awareness

Campaign Goal

The Danish company Panduro Hobby aimed for brand awareness and a boost of their new campaign with a creative two-part Post On Demand campaign. 

Campaign Details

Pablo Picasso famously said, “Every child is an artist; the problem is staying an artist when you grow up”. This is where a shop like Panduro comes to the rescue and inspires kids and creative souls to pick up the paintbrush and put down the iPad. 

The mentality of” If you can think it, you can have it” is on the rise among kids, teens and parents, so this campaign had perfect timing. 

Video games could never bring parents and kids together to the same extend as spending quality time over a DIY project indoors on a rainy day. This is the message Panduro wanted to spread widely along with the good news of 50% savings on everything they offer.

Influencers had the opportunity to partake in the campaign by showing their followers how they get creative with beautiful DIY crafts, while pointing to the big 50% sale at Panduro Hobby. 

In the second campaign, we focused on kids. With them painting, crafting or enjoying their masterpiece with a big smile. The two campaigns aimed for ultimate awareness for Panduro, while giving a personal glimpse of family quality time. 

xx posts by xx micro influencers were accepted by The Body Shop and posted on Instagram with the traceable campaign hashtag #panduro & #pandurohobby together with the redirecting brand tag for potential new followers and info @panduroofficial.

Campaign Results

This two-part Post on Demand campaign united 114 lifestyle and family micro influencers from Denmark to impact top of mind awareness of Panduro Hobby and their sale. Collectively, they held a combined potential reach of 371.597 people, and their posts got 11.688 likes and comments, which amounted to an average engagement rate of 4.35%. The best engagement rate was a striking 30.7%.

 

 

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

114 local micro-influencers

Posts

114 posts in total

Followers

Total combined followers: 371.597

Reach

Total reach of all posts: 371.597

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Engagement

Total engagements:  11.688 likes and comments

Engagement rate

Average engagement rate: 4.35%

Duration

4 weeks

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Fuze Tea

Fuze Tea

Generating Awareness

Campaign Goal

Fuze Tea, owned by the Coca-Cola company wanted the best online marketing strategy. That’s why they partnered up with our micro influencers to let the whole kingdom of Denmark know that a new Iced tea has landed. 

Campaign Details

What this beverage does best is fusing fruit juice with real tea to deliver the full pallet of natural flavour and wonder. Previously this was only possible with added sugar and artificial flavouring

We admire this iced tea because it has honestly cracked the code of normalities and has become something no one expected.

Just as Fuze Tea, we at Brandheroes fuse the best influencers with the best brands to create revolutionary content. And now it was time to introduce the campaign to our influencers.

The Fuze Tea campaign was presented with the keyword: “Me Time”; a clear message to unwind from the daily chores and hassle. We wanted our influencers to think of Fuze Tea whenever they enjoyed some “Me time. That way they could share a luxurious moment of indulgence and refreshment on social media, starring a bottle of Fuze Tea. 

The product came in three tasty flavours, and with its Instagramable design, there were no excuses for not spreading the love for the newest bottle in town. The pictures turned out awesome, and because Fuze is so low calorie, great tasting and easy to get, this campaign went smoothly on all fronts. 

120 posts by 120 micro influencers were accepted by Fuze Tea and posted on Instagram with the traceable campaign hashtag #FuzeTea & #MeTime together with the redirecting brand tag for potential new followers and info @fuzetea_dk.

Campaign Results

This Post on Demand campaign united 120 lifestyle and food enthusiastic micro influencers from Denmark to impact top of mind awareness of the arrival of Fuze Tea in convenience stores and gas stations nationally. Collectively, they held a combined potential reach of 306.146people, and their posts got 13.126 likes and comments, which amounted to an average engagement rate of 6.3%. The best engagement rate was a striking 51.1%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of Fuze Tea.

 

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

120 local micro-influencers

Posts

120 posts in total

Followers

Total combined followers: 306.126

Reach

Total reach of all posts: 306.126

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Engagement

Total engagements:  13.126 likes and comments

Engagement rate

Average engagement rate: 6.3%

Duration

3 weeks

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Breil

Breil

Generating Traffic

Campaign Goal

Breil Jewels wanted the most stylish Parisian women, between 24-30 years of age, to share their day at the Breil store opening in the city of love. They also engaged our heroes to hype their new Twenty20 collection in the Netherlands.

Campaign Details

Breil Jewels has always aimed high with their high-quality designs, which sets them apart as a trendsetting and playful company. Now, they wanted to work with extravagant and effective micro-influencers for their latest storytelling around the collection Twenty20 in the Netherlands and for their new store opening in Paris, France.

Breil choose to do a full-service campaign, ensuring that each influencer was handpicked and especially casted as an ambassadors for their brand. The full-service also encompassed project management of the entire campaign flow – from influencer management and individual product selection to handling of products and coordination of the store visits – punctuated by a detailed report including all the beautiful content for the brand to use across their channels. 

22 Parisian female influencers were chosen and then asked to visit the Breil store on opening day and hype it with two Instagram stories. The influencers could select a piece of jewellery valued at €150 as thanks for their PR endorsement. They all shared a trendy street fashion picture of themselves and their gifted Breil Jewels product in the streets of Paris, as well as, one in their home-setting with the precious piece.

In the Netherlands, 14 guys and 14 girls were handpicked to ensure quality and fit within the fashion segment. These 28 young influencers were gifted a luxurious Breil watch with two replaceable straps from the new Twenty20 collection to create brand awareness. They all shot two separate photos of themselves wearing the watch with each coloured strap in an everyday setting. Two stories were also created by each influencer – one collecting the product in the Breil store and the other at home showing off the product in detail.

The influencers were incredible, and so was the output content. They helped create solid and effective brand awareness for both the collection and the store openings in France and the Netherlands.

In total, 99 posts by 50 micro-influencers were posted on Instagram with the traceable campaign hashtag #breil #breilmoments and the redirecting tag @breil_official to entice potential new followers. Also, 99 stories were shared on the influencers’ profiles for 24 hours, with 56 of them highlighted for much longer as a “story highlight”.

Campaign Results

This Full-service campaign united 50 super extravagant and trendy micro influencers from Paris and the Netherlands to create top of mind brand awareness and store traffic as well as hype on the opening day. Collectively, they held a combined reach of 414.951 people, and their posts got 40.123 likes and comments, which amounted to an average engagement rate of 10,35%. The best engagement rate was a striking 63%.

Location

Paris & The Netherlands

Influencers

50 local micro-influencers

Posts

99 posts in total

Followers

Total combined followers: 222.154

Reach

Total reach of all posts: 414.951

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Engagement

Total engagements:  40.123 likes and comments

Engagement rate

Average engagement rate: 10.35%

Duration

Full Service: 30 days

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House 99

House 99

Campaign Awareness

Campaign goal:

L’ORÉAL Group activated local Brandheroes in Helsinki, Finland for their masculine grooming brand, House 99 by David Beckham. The goal was to create brand awareness and preference within the 20-35-year-old segment in Helsinki.

However, what it’s really all about, is supporting the local stores. Giving them life, heart and soul. Grit, personality and a strong scent of men’s comfort zone. And who doesn’t want to be part of that – and buy into that?

Campaign details

House 99 by David Beckham is a masculine grooming brand for the modern man that combines authentic barbershop culture with efficient skin and hair care. For this campaign, we identified 30 male grooming and lifestyle micro-influencers in Helsinki, Finland.

The 30 brandheroes shared two posts during the campaign. Firstly, they were invited to take part of a real exclusive barber consultation at a professional House 99 barber in Stockmann, Helsinki. Here, the influencers were treated with the products and received expert directions for grooming at home. They shared on Instagram with the hashtags #house99. Secondly, they were given a collection of hair and skincare products for a retail value of 150 EUR. After a few weeks, they shared another photo of themselves and their favorite products from the House 99 selection.

The 30 brandheroes were true micro-influencers with between 463 and 15.851 followers, and a combined following of 59.196 people. They posted in total 48 beautiful images, which had a reach of 118.392 and 14.421 likes and comments. This amounted to an average engagement rate of 19.0%, where the best engagement rate for one post were impressive 51,1%.

The micro-influencers not only created brand awareness, preference and high engagement within an untapped segment. They also produced awesome images, which House 99 has shared as authentic content across its channels.

Location

Helsinki

Influencers

30 local micro-influencers

Posts

48 posts in total

Followers

Total combined followers: 59.196

Reach

Total reach of all posts: 118.392

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Engagement

Total engagements:   14.421                         likes and comments

Engagement rate

Average engagement rate: 19,0%

Duration

Full-service model over 1 week

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Innocent

Innocent

Product Launch

Campaign goal:

Innocent activated 49 local micro-influencers in Denmark’s three largest cities; Copenhagen, Aarhus and Odense to introduce and create product awareness around their new Berry & Protein smoothie.

Campaign details

Innocent collaborated with Brandheroes to identify and team up with influential micro influencers, who embodied a natural Innocent brand fit. Innocent is a brand that cares deeply about the world we live in, and continuously donates 10% of their profit to protect the environment. Therefore, it was paramount to carefully select and cast profiles that matched Innocent’s brand values and supported their purpose to make natural, healthy and delicious drinks that help people live well and die old.

The 49 male and female Brandheroes had different interests, such as fashion, sports, food, and health. However, they all had a general passion for life, which shined through their entire profile. They all had to post one image with the hashtags #innocent #proteinsmoothie and #berryprotein to help launch Innocent’s new and delicious Berry and Protein Smoothie. This lead to a fresh variety of creative, beautiful and life-affirming content – all centered around the pink new drink.

The average engagement rate for the campaign landed on 9%, where the best engagement rate for one post reached an impressive engagement rate of 32.8%. At Brandheroes, we live to spread brand-love, and this was vividly unfolded during this collaboration with the caring and cheerful Innocent brand.

Location

Copenhagen, Odense, Aarhus

Influencers

49 local micro-influencers

Posts

49 posts in total

Followers

Total combined followers: 92.745

Reach

Total reach of all posts:    92.745

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Engagement

Total engagements:  6.866
likes and comments

Engagement rate

Average engagement -rate: 9.0%

Duration

Full-service model over 30 days

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