Measuring the Efficiency of Influencers
Influencer marketing is the basis of word-of-mouth recommendation, and also the fastest online acquisition model with 28% growth. It surpasses organic search with 15% growth and email with 13% growth.
There has even been a 325% increase in searches for the phrase “influencer marketing” on Google alone over the last 12 months.
And it works: Businesses gain $7.65 on average for each $1 they spend on influencer marketing. So, as a result 67% of marketers will increase their influencer-marketing budget over the next year (Influencer Marketing Hub, https://lnkd.in/gJd4qRn).
Also, remember that 92% of consumers trust recommendations from their friends, family and colleagues above all other advertising (Nielsen).
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