IKEA

IKEA

Generating Awareness

Campaign Goal

IKEA wished to affect the purchase behavior of the curious interior-loving people of Denmark while fueling awareness for their 2019 catalogue. How? With the power of micro influencer marketing, of course. 

Campaign Details

The IKEA catalogue is one of a kind in terms of volume – there really is no comparison. To give you an idea of just how popular it is, get this: The Bible is the most printed book with an average quantity of 100 million copies each year. IKEA tops that with 210 million printed copies of their catalogue distributed worldwide each year. Way to go, IKEA. Right?

Nothing is as iconic as the IKEA logo printed in capital letters across a squared catalogue for the entire world to see what direction the trend of furniture and interior is evolving into. The IKEA catalogue has turned into an annual highlight for many interior lovers. And it brings a strong statement laying on the coffee table or just being scrolled through at a café. 

What better way to display the hype of receiving the newly released catalogue than with super trendy micro influencers showing it off in a decorative corner of their own home? 

This is exactly what happened in this POD campaign, featuring 390 interior-enthusiastic female influencers aged 25 – 49 years. The influencers were instructed to pick up the 2019 catalogue either at their local IKEA warehouse or by ordering it through the Brandheroes Headquarters. After collecting the catalogues, the influencer magic could begin. 

Influencers shot pictures of the catalogue in super aesthetically composed scenarios. Some influencers immortalized themselves reading it, others enjoyed the cover as a decorative piece of interior decoration. All influencers expressed their excitement and how they felt inspired by the new IKEA collection, encouraging all followers to grab a copy and explore the 2019 collection. 

The pictures all turned out gorgeous, which proved the strength of the ambitious Brandheroes influencer community. This campaign became the biggest micro influencer campaign, ever accomplished in Scandinavia. Along with IKEA, we delivered content to their marketing mix, integrating micro influencers into an even bigger content plan. 

390 posts by 390 micro influencers were accepted by IKEA and posted on Instagram with the traceable campaign hashtag #IKEAdanmark & #MakeRoomForYourself

 

Campaign Results

This Post on Demand campaign united 390 interior and design interested female micro influencers from Denmark to impact top of mind awareness of the release of IKEA’s new catalogue and collection. Collectively, they held a combined potential reach of 1.104.952 people, and their posts got 43.356 likes and comments, which amounted to an average engagement rate of 6.1%. The best engagement rate was a striking 29.4%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing IKEA’s marketing mix.

 

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

390 local micro-influencers

Posts

390 posts in total

Followers

Total combined followers:

1.104.952

Reach

Total reach of all posts: 1.104.952
w

Engagement

Total engagements: 43.356 likes and comments

Engagement rate

Average engagement rate: 6,1%

Duration

Post on Demand service over 14 days
Other recent stories, cases and campaigns

Don't be shy!

Questions? Reach out in the chat on the right side of the screen.

The Body Shop

The Body Shop

Brand Awareness

Campaign Goal

The Body Shop wanted to boost awareness for their eco-friendly skin care products to the Danish consumers. Therefore, they teamed up with Brandheroes to use the voices and camera lenses of our micro influencers in a two-part POD campaign. 

Campaign Details

It’s no joke that a rabbit foot can bring you luck – especially if you look at what a whole rabbit mascot has meant for The Body Shop. These days you really have to get up early if you think you can outdo the ambitious values and brand communication by The Body Shop.

This brand has it all: it’s ethically superior, eco-friendly, cruelty free, vegan, organic and it delivers every time on new exiting products packed with surprising fragrances and effective active ingredients. In their mission to bring a cruelty free tomorrow, they need to have people switch to The Body shop and know the brand better. This is where our micro influencers come into play. 

The first campaign gathered a handful of inspiring influencers that shared a beautiful picture, each portraying their favourite Body Shop product in a personal way. With the picture, they explicitly expressed how they were great fans of the brand’s take on beauty and health from a natural and eco-friendly perspective. 

In the second campaign we focused more on a single product category: the body butter/yoghurt and we aren’t talking breakfast. The influencers had the chance to take a picture with themselves using the spotlight product and share insights of how they incorporate the product into their daily beauty routine. 

All the pictures displayed the products to deliver the strongest message of product awareness and brand signal. The colourful packaging of The Body Shop inspired even more colourful, eye-catching images, ensuring an immediate commercial impact for the brand. 

70 posts by 70 micro influencers were accepted by The Body Shop and posted on Instagram with the traceable campaign hashtag #thebodyshopdk and #skønhedmedomtanke together with the redirecting brand tag for potential new followers and info @thebodyshop.

 

Campaign Results

This Post on Demand campaign united 70 lifestyle and beauty enthusiastic micro influencers from Denmark to impact top of mind awareness of the strong values and components of The Body Shop products. Collectively, they held a combined potential reach of 132.473 people, and their posts got 8.191 likes and comments, which amounted to an average engagement rate of 7.5%. The best engagement rate was a striking 26.7%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of The Body Shop.

 

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

70 local micro-influencers

Posts

70 posts in total

Followers

Total combined followers: 132.473

Reach

Total reach of all posts: 132.473
w

Engagement

Total engagements: 8.191 likes and comments

Engagement rate

Average engagement rate: 7,5%

Duration

Post on Demand service   3 weeks each campaign
Other recent stories, cases and campaigns

Don't be shy!

Questions? Reach out in the chat on the right side of the screen.

Tulip

Tulip

Brand Awareness

Campaign Goal

Crunchy, dry or tender. No rules is the only rule on national Bacon Day, September 1st – a day that celebrates the many wonders of bacon. Danish meat manufacturer Tulip wanted to hype Bacon Day through hungry pork loving influencers.

Campaign Details

For Tulip, the official bacon celebration day is just as real and important as wedding anniversaries or New Year’s Eve. It’s fun, it’s witty, and who would say no to an excuse to celebrate and enjoy life? Denmark is among the world’s largest pig meat exporters and we simply love pork in any shape, form or manner. This made it clear to us at Brandheroes that a campaign like this could work just as good as bacon taste.

Our influencers were invited to participate in the campaign if they were super excited about bacon. This ensured that the personalities could resonate with the message and share genuine and energetic excitement with their followers. They went out to buy bacon and took mouth-watering pictures of themselves biting a juicy piece of bacon, or showed off a plate of food decorated and topped with bacon sculptures. All for the glory of Bacon Day.

31 posts by 31 micro-influencers were accepted by Tulip and posted on Instagram with the traceable campaign hashtags #tulipbacon and #officialbaconday

The posts turned out amazingly and satisfied the whole team – proving that cool bacon-loving men had the same engagement rate as bacon-loving women. The pictures were finalized in our community app a week before Bacon Day and were all published on September 1st for grand impact and support of International Bacon Day.

Campaign Results

This Post on Demand campaign united 31 food loving micro influencers from Denmark to impact top of mind awareness within the food segment, while increasing purchase behaviour in grocery stores. Collectively, they held a combined reach of 117.772 people, and their posts got 4.906 likes and comments, which amounted to an average engagement rate of 5.8%. The best engagement rate was a striking 15.1%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing Tulip’s marketing mix.

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

31 local micro-influencers

Posts

31 posts in total

Followers

Total combined followers: 117.772

Reach

Total reach of all posts: 117.772

w

Engagement

Total engagements:  4.906 likes and comments

Engagement rate

Average engagement rate: 5.8%

Duration

Post on Demand service over 1 day

Other recent stories, cases and campaigns

Don't be shy!

Questions? Reach out in the chat on the right side of the screen.

Plantorama

Plantorama

Brand Awareness

Campaign Goal

Plantorama wanted to remind the Danes that plants can transform the entire indoor environment and atmosphere for the better. So, for this campaign our amazing army of micro influencers created 11 plant-astic photos to kick off Plantorama’s influencer-marketing journey.

Campaign Details

Houseplants have many positive effects. For instance, looking at them for 30 seconds reduces stress and gives you piece of mind. Plantorama wanted to spread this message and help people find a plant that complimented them and their home. All it took, was 11 cool and trendy plant-loving micro influencers and our Brandheroes community app.

The influencers were asked to take the most idyllic and wonderful pictures of their favourite houseplants. The plants had to be from Plantorama and could be a selection of carnivores, spikey or purple. It would even be a joy to purchase them, if the influencers didn’t already have them at home, as Plantorama has explorative large stores full of tactile experiences in many Danish cities. This resulted in 11 awesome green pictures, shared on Instagram for the green community of followers. Our micro-influencers used the traceable campaign hashtag #plantorama plus the redirecting tag @plantorama for increased traffic and potential new followers.

This campaign only required the influencers to have a nice and healthy green plant in order to create useful marketing content. Simple rules, smooth campaign. The easy setup ensured the campaign went effortlessly – from our community app to the media stream of thousands of followers.

 

Campaign Results

This Post on Demand campaign united 11 plant-loving influencers from Denmark to create top of mind awareness in the desired segment. Collectively, they held a combined reach of 18.0797 people and their posts got 865 likes and comments, which amounted to an average engagement rate of 5%. The best engagement rate was 12,7%.

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

11 local micro-influencers

Posts

11 posts in total

Followers

Total combined followers: 18.097

Reach

Total reach of all posts: 18.097

w

Engagement

Total engagements:  865 likes and comments

Engagement rate

Average engagement rate: 5%

Duration

Post on Demand service over 14 days

Other recent stories, cases and campaigns

Don't be shy!

Questions? Reach out in the chat on the right side of the screen.

Bolia

Bolia

Generating Traffic

Campaign Goal

Bolia just launched their new 2018 interior collection “The New Icons” and wanted to make sure it got the hype it deserved. Brandheroes helped increase store traffic first through influencers, and then they invited all of their followers along.

Campaign Details

 

Bolia’s new 2018 collection ‘The New Icons’ is full of exquisite shapes and textures, embodying craftsmanship and extraordinary Scandinavian design. Interior of this standard needs to be experienced in real life, and that’s where our micro influencers came into the picture – literally.

The influencers were encouraged to visit their local Bolia store to experience the new furniture for themselves. They took beautiful pictures – posing in the setting or just enjoying the extravagant pieces.

This campaign just required the influencers to visit a Bolia store in order to create highly useful marketing content. Simple rules, smooth campaign. The easy setup ensured the campaign went effortlessly – from our community app to the media stream of thousands of followers.

21 posts by 21 micro influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtag #thenewicons #boliacom plus the redirecting tag @boliacom for increased traffic and potential new followers.

 

 

Campaign Results

This Post on Demand campaign united 21 interior loving micro influencers from Denmark to create top of mind awareness to the desired segment, while increasing store traffic to Bolia. Collectively, they held a combined reach of 56.457 people, and their posts got 2.296 likes and comments, which amounted to an average engagement rate of 6.2%. The best engagement rate was a striking 21.1%.

The micro-influencers delivered authentic content with genuine high reach of followers and noticeable passionate engagement – all complementing Bolia’s marketing mix.

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

21 local micro-influencers

Posts

21 posts in total

Followers

Total combined followers: 56.457

Reach

Total reach of all posts: 56.457

w

Engagement

Total engagements: 2.296 likes and comments

Engagement rate

Average engagement rate: 6,2%

Duration

Post on Demand service over 14 days

Other recent stories, cases and campaigns

Don't be shy!

Questions? Reach out in the chat on the right side of the screen.