The campaign message was ‘Step into Spring with glitter and colorful socks’. Beck Söndergaard waved their magic wand over stylish, Danish influencers so they could share how they made socks brighten up a look with their followers.
Beck Söndergaard’s popular socks capture the brand identity in an affordable but visual impactful form, and they were the perfect product fit for a Post on Demand campaign.
The campaign was featured on the Brandheroes community app, targeting female influencers with an interest in fashion and style, which they shared with their followers – which we measure by brand affinity metrics. It was done to ensure a relevant output with a high engagement.
The influencers purchased the socks themselves and found the perfect setting for a their sock image. After uploading their take on sparkly photo content, they awaited Beck Söndergaard’s verdict.
10 posts by 10 micro-influencers were approved by the brand and posted on Instagram with a specific caption and the branded hashtags #becksondergaard and #socks.
During the campaign, all pictures were shared by genuine fashion lovers, which created the following results:
- Targeted brand exposure: The brand and its glitter socks campaign were featured in the top bar of the app targeted to a specific group of influencers (filtered by location, gender, age and influencer category)
- Unique content: 10 pieces of authentic approved Post on Demand content, which the brand has infinite copyrights for and can use across its own channels
- Campaign awareness and reach: The 10 influencers had a combined following and genuine reach of 29.203 people
- Strong engagement rate: 1.160 likes and comments, which amounted to an average engagement rate of 4,9 %
- Sales: The influencers bought the glitter socks, which they featured in the campaign, either in stores or in the Brandheroes shop.
As the price of an approved post is €90, Beck Söndergaard got the above package of 10 great results for the small sum of €900.
The sum included the reward for the influencers (5.000 Brandcoins, equivalent to €50 per post), campaign setup, approval service, content gathering, reporting, as well as, product handling and shipping.
The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts you approve, and you will receive “full service” – meaning that we will take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, and even product shipment.
The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? You will get the copyright for all the content and rights to use it infinitely across all your channels.
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