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Tulip

Tulip

Brand Awareness

Campaign Goal

Crunchy, dry or tender. No rules is the only rule on national Bacon Day, September 1st – a day that celebrates the many wonders of bacon. Danish meat manufacturer Tulip wanted to hype Bacon Day through hungry pork loving influencers.

Campaign Details

For Tulip, the official bacon celebration day is just as real and important as wedding anniversaries or New Year’s Eve. It’s fun, it’s witty, and who would say no to an excuse to celebrate and enjoy life? Denmark is among the world’s largest pig meat exporters and we simply love pork in any shape, form or manner. This made it clear to us at Brandheroes that a campaign like this could work just as good as bacon taste.

Our influencers were invited to participate in the campaign if they were super excited about bacon. This ensured that the personalities could resonate with the message and share genuine and energetic excitement with their followers. They went out to buy bacon and took mouth-watering pictures of themselves biting a juicy piece of bacon, or showed off a plate of food decorated and topped with bacon sculptures. All for the glory of Bacon Day.

31 posts by 31 micro-influencers were accepted by Tulip and posted on Instagram with the traceable campaign hashtags #tulipbacon and #officialbaconday

The posts turned out amazingly and satisfied the whole team – proving that cool bacon-loving men had the same engagement rate as bacon-loving women. The pictures were finalized in our community app a week before Bacon Day and were all published on September 1st for grand impact and support of International Bacon Day.

Campaign Results

This Post on Demand campaign united 31 food loving micro influencers from Denmark to impact top of mind awareness within the food segment, while increasing purchase behaviour in grocery stores. Collectively, they held a combined reach of 117.772 people, and their posts got 4.906 likes and comments, which amounted to an average engagement rate of 5.8%. The best engagement rate was a striking 15.1%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing Tulip’s marketing mix.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

31 local micro-influencers

Posts

31 posts in total

Followers

Total combined followers: 117.772

Reach

Total reach of all posts: 117.772
w

Engagement

Total engagements:  4.906 likes and comments

Engagement rate

Average engagement rate: 5.8%

Duration

Post on Demand service over 1 day

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Plantorama

Plantorama

Brand Awareness

Campaign Goal

Plantorama wanted to remind the Danes that plants can transform the entire indoor environment and atmosphere for the better. So, for this campaign our amazing army of micro influencers created 11 plant-astic photos to kick off Plantorama’s influencer-marketing journey.

Campaign Details

Houseplants have many positive effects. For instance, looking at them for 30 seconds reduces stress and gives you piece of mind. Plantorama wanted to spread this message and help people find a plant that complimented them and their home. All it took, was 11 cool and trendy plant-loving micro influencers and our Brandheroes community app.

The influencers were asked to take the most idyllic and wonderful pictures of their favourite houseplants. The plants had to be from Plantorama and could be a selection of carnivores, spikey or purple. It would even be a joy to purchase them, if the influencers didn’t already have them at home, as Plantorama has explorative large stores full of tactile experiences in many Danish cities. This resulted in 11 awesome green pictures, shared on Instagram for the green community of followers. Our micro-influencers used the traceable campaign hashtag #plantorama plus the redirecting tag @plantorama for increased traffic and potential new followers.

This campaign only required the influencers to have a nice and healthy green plant in order to create useful marketing content. Simple rules, smooth campaign. The easy setup ensured the campaign went effortlessly – from our community app to the media stream of thousands of followers.

Campaign Results

This Post on Demand campaign united 11 plant-loving influencers from Denmark to create top of mind awareness in the desired segment. Collectively, they held a combined reach of 18.0797 people and their posts got 865 likes and comments, which amounted to an average engagement rate of 5%. The best engagement rate was 12,7%.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

11 local micro-influencers

Posts

11 posts in total

Followers

Total combined followers: 18.097

Reach

Total reach of all posts: 18.097
w

Engagement

Total engagements:  865 likes and comments

Engagement rate

Average engagement rate: 5%

Duration

Post on Demand service over 14 days
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Bolia

Bolia

Generating Traffic

Campaign Goal

Bolia just launched their new 2018 interior collection “The New Icons” and wanted to make sure it got the hype it deserved. Brandheroes helped increase store traffic first through influencers, and then they invited all of their followers along.

Campaign Details

 

Bolia’s new 2018 collection ‘The New Icons’ is full of exquisite shapes and textures, embodying craftsmanship and extraordinary Scandinavian design. Interior of this standard needs to be experienced in real life, and that’s where our micro influencers came into the picture – literally.

The influencers were encouraged to visit their local Bolia store to experience the new furniture for themselves. They took beautiful pictures – posing in the setting or just enjoying the extravagant pieces.

This campaign just required the influencers to visit a Bolia store in order to create highly useful marketing content. Simple rules, smooth campaign. The easy setup ensured the campaign went effortlessly – from our community app to the media stream of thousands of followers.

21 posts by 21 micro influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtag #thenewicons #boliacom plus the redirecting tag @boliacom for increased traffic and potential new followers.

 

 

Campaign Results

This Post on Demand campaign united 21 interior loving micro influencers from Denmark to create top of mind awareness to the desired segment, while increasing store traffic to Bolia. Collectively, they held a combined reach of 56.457 people, and their posts got 2.296 likes and comments, which amounted to an average engagement rate of 6.2%. The best engagement rate was a striking 21.1%.

The micro-influencers delivered authentic content with genuine high reach of followers and noticeable passionate engagement – all complementing Bolia’s marketing mix.

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

21 local micro-influencers

Posts

21 posts in total

Followers

Total combined followers: 56.457

Reach

Total reach of all posts: 56.457

w

Engagement

Total engagements: 2.296 likes and comments

Engagement rate

Average engagement rate: 6,2%

Duration

Post on Demand service over 14 days

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CPH Airport

CPH Airport

Brand Awareness

Campaign Goal

In a recent awareness campaign, Copenhagen Airport teamed up with Brandheroes through influencers, who were already heading off to the airport. Our trendy travellers shared how they prepare for, shop and enjoy the overall stay at CPH Airport.

Campaign Details

Copenhagen Airport, located in Kastrup near the capital, is a complimentary tribute to the values of most Danes. Minimalist architecture, overwhelming hospitality and the best selection of national and international restaurants and retails shops tailored to a high-quality lifestyle. It’s the number one Danish travel hub to the rest of the world and is visited by more than 100.000 passengers a day in the peak season of summer.

Segmented micro influencers made sure to spread awareness of their favourite activities and shopping options in the tax-free area. They did so in a three-part POD campaign to evenly distribute the hype of CPH Airport.

 

Part 1: Travel Rituals

In old times people sacrificed goats as a ritual of good luck before embarking on a journey. In 2018 rituals look more like finding the missing passport and celebrating it with a cup of coffee and a fitting Instagram photo at Starbucks. At least if you ask our campaign travel influencers. Influencers imortalized their tax free retuals in stunning photoes shared directly on social media.

 

Part 2: Look Lab Shopping

Influencers were encouraged to visit the newly opened #looklab in the tax-free area.

Here, influencers could get their makeup done for free and shop the whole line up prior to flight and share the experience on social media.

Part 3: Foodie

Influencers with a passion for food had the opportunity to participate in a foodie campaign to create awareness of the many food selections at the airport. Our influencers took mouth-watering pictures of beautiful dishes and snacks before departing.

These campaigns made it easy to convert traffic in the airport tax-free area into organic influencer content. Showcasing the best of CPH Airport to remind future travellers to come early and indulge in the stylish restaurants and shops before take off.

41 posts by 41 micro-influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtags #thejourneyison & #cphairport plus the geo-tracking for Copenhagen Airport for increased traffic and potential new followers.

 

 

Campaign Results

This Post on Demand campaign united 41 inspiring micro influencers from Denmark to show how to depart in style at the most extraordinary airport, grabbing the followers by the hand on the adventurous trip.

Collectively, they held a combined reach of 244.930 people, and their stylish posts got 7.555 likes and comments, which amounted to an average engagement rate of 6.5%. The best engagement rate was a striking 18.1%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing CPH Airport’s campaign message.

 

Campaign Costs

CPH Airport paid €90 per post, which got them 3 outstanding results: 41 pieces of unique Post on Demand content, campaign awareness through genuine reach and great engagement rates, which micro influencers are known for. An amazing package for the small sum of €3690.

We rewarded our hard-working influencers who made this amazing content possible. They each got €50 worth of Brandcoins to spend in our exclusive webshop, regardless of their individual number of followers on social media.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

41 local micro-influencers

Posts

41 posts in total

Followers

Total combined followers: 244.930

Reach

Total reach of all posts: 244.930
w

Engagement

Total engagements: 7.555 likes and comments

Engagement rate

Average engagement rate: 6,5%

Duration

Post on Demand service over 14 days
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Questions? Reach out in the chat on the right side of the screen.

Hairlust

Hairlust

Brand Awareness

Campaign Goal

Micro influencers are often world champions of taking care of their skin and hair. That’s why we asked our brilliant team to show their followers how to fuel their hair with the best nutrients available from Hair Lust.

Campaign Details

Hair Lust  wants to offer innovative methods to strengthen and increase hair growth for men and women. Their biggest innovation is the hair growth gummies, which are chewable hair vitamins. They really stand out on an Instagram feed. 

Influencers with an undeniable strong hair game qualified to represent the brand with original and aesthetically pleasing pictures. 

The influencers had to acquire the products from a health food store or online retailer in order to qualify for the campaign. This ensured reduced handling for the client and a more sufficient campaign through our community app. It also ensured that the female influencers ewere genuinely passionate for hair care before submitting their post pitch.

The Brandheroes team placed the campaign in our community app and shared it with the targeted group of hair care and beauty influencers, preset by  Hair Lust.   . 

Before the pitching, we carefully briefed the influencers, so they knew what type of content, photos and captions we were looking for. The first 10 approved pictures received a €50 reward in Brandcoins to spend in our exclusive webshop.

10 posts by 10 micro influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtags #hairlust #hairlustgummies plus the redirecting tag @thehairlust for increased traffic and potential new followers.

 

Campaign Results

This Post on Demand campaign united 10 beauty and health influencers from Denmark to share hair care tips with their individual audiences. 

Collectively, they held a combined reach of 30.955 people, and their beautiful posts got 1,301 likes and comments, which amounted to an average engagement rate of 4,9% thanks to our brandheroes. That’s an amazing outcome, seeing as Hair Lust usually have an average engagement rate of 0,65% on their brand page. The best engagement rate on our campaign was a striking 9,5%. 

The  influencers shared authentic content with a genuine reach, spreading impactful awareness and creating passionate engagement in return.

Campaign Costs

Hair Lust paid €90 per post, which got them 3 outstanding results: 10 pieces of unique Post on Demand content, campaign awareness through genuine reach and great engagement rates, which micro influencers are known for. An amazing package for the small sum of €900.

We rewarded our hard-working influencers who made this amazing content possible. They each got €50 worth of Brandcoins to spend in our exclusive webshop, regardless of their individual number of followers on social media.

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service – meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

10 local micro-influencers

Posts

10 posts in total

Followers

Total combined followers: 30.955

Reach

Total reach of all posts:  30.955

w

Engagement

Total engagements: 1.306 likes and comments

Engagement rate

Average engagement rate: 4,9%

Duration

Post on Demand service over 14 days

Other recent stories, cases and campaigns

Don't be shy!

Questions? Reach out in the chat on the right side of the screen.