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Yves Saint Laurent

Yves Saint Laurent

Hyping Events

Campaign Goal

The prestige cosmetic brand Yves Saint Laurent Beauty joined forces with Brandheroes on a recent full-service ambassador campaign. The goal was to create a demand for YSL beauty products through selected fashionista micro influencers in Helsinki who attended an exclusive party event.

Campaign Details

Yves Saint Laurent is one of the most influential European design houses, holding some of the strongest and most desired products in the fashion world. Saint Laurent, the designer of YSL started his career at Dior in the 1950s and took the world by storm with his ability to evolve French couture. YSL Beauty takes the aesthetics, fashion and attitude from the main brand and injects it into the exclusive cosmetic beauty products and fragrances.

In this campaign, we found 21 top-of-the-line beauty girls, who had the attitude YSL were looking for. They were chosen for their fierce personality, glamorous lifestyle and selective preference in beauty products and personal care. We made sure that their followers shared a common interest and that the majority lived in the targeted cities.

The influencers first got an invitation to an International VIP party Helsinki by YSL, where the dress code was “rock chick”. Prior to the event, the influencers were given a YSL lipstick and mascara to dress up YSL style. At the glamorous party, they had to post one picture and one story on Instagram along with the selected campaign hashtags: #yslbeautyclubhelsinki & #heretostay.

The 21 Finnish ambassadors were trustworthy micro-influencers with between 549 and 109.111 followers and a combined following of 283.000 people. They posted in total 21 beautiful images and 21 personal stories, which got 11.563 likes and comments. 

YSL Beauty’s own official Instagram profile had an average engagement rate of 0.19% during the campaign timeframe, whereas the Brandheroes boasted an average engagement rate of 14.4% for YSL Beauty. The most successful post got a striking engagement rate of 51.7%. This just underlines the impact of collaborating with micro-influencers. 

The micro-influencers not only improved brand awareness, preference and high engagement within an unexploited segment. They also produced beautiful images, which YSL Beauty can share as authentic content across its channels.

Location

Helsinki

Influencers

21 local micro-influencers

Posts

21 posts & 21 stories    in total

Followers

Total combined followers: 283.000

Reach

Total reach of all posts:  283.000
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Engagement

Total engagements: 11.536 likes and comments

Engagement rate

Average engagement rate: 14,4%

Duration

Full-service model     over 14 days
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Crafted by

Crafted by

Product Launch

Campaign Goal

The goal was to launch Carlsberg’s new brand CRAFTED BY, by complimenting their marketing mix with our micro-influencers’ authentic social content and trustworthy reach and engagement

Campaign Details

The Carlsberg Group recently launched a new and interesting product, where you can customize your own beer and it’s label. You get to choose the colors and logo of your beer before purchase. Carlsberg and Brandheroes did two major campaigns; one focusing on Valentine’s Day with female influencers, and one with male influencers focusing on partying with the guys. 

 Our team of experts identified 20 local influencers. they made sure the influencers had a highly engaging community and were able to communicate the campaign message in an honest and authentic way to their audience. The influencers posted cool Valentines’ and party pictures with their own crafted beer. One post showing off their creation in a natural setting, and 3 Stories telling their community about how and where they could get their own box. The selected campaign hashtag was #CraftedByYou.

The 20 Danish Brandheroes were genuine micro-influencers with between 562 and 5171 followers and a combined following of 60.090 people. They posted in total 28 beautiful images, which got 3.116 likes and comments. This amounted to an average engagement rate of 4.1%, where the best engagement rate for one post was a striking 9.3%. In addition to the posts, 60 Stories were shared to give the ‘behind the scenes’ feel.

 The micro-influencers not only amplified brand and product awareness, as well as high engagement within the relevant segment. They also produced striking images, which CRAFTED BY Carlsberg has shared as authentic content across its own channels.

 

Location

Danmark

Influencers

20 local micro-influencers

Posts

28 posts in total

Followers

Total combined followers: 60.090

Reach

Total reach of all posts:  99.136
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Engagement

Total engagements: 3,116 likes and comments

Engagement rate

Average engagement rate: 4,1%

Duration

Full-service model     over 30 days
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Arne Jacobsen Watches

Arne Jacobsen Watches

Campaign Awareness

Campaign Case

Campaign goal

Arne Jacobsen Watches activated local Brandheroes across Scandinavia to create brand awareness and social content around their minimalistic wrist watch.

Campaign details

Arne Jacobsen Watches collaborated with Brandheroes to find local micro-influencers in Denmark, Norway and Sweden with a certain functional and minimalistic aesthetic. Influencers, who could create content that underlined the wrist watch as a subtle and timeless accessory that completes your outfit and defines your best moments.

By combining algorithms, audience reports and a trained human eye, we identified fashionable men and women, who encompassed the best possible brand-fit. The 16 selected Brandheroes each shared two-three posts during the 90-day campaign to illustrate their individual and stylish take on modern functionalism and simplicity. Their posts all centered around wrist watches from Arne Jacobsen Watches and included the hashtag #arnejacobsenwatches.

The 16 brandheroes posted in total 48 beautiful images of the simple, elegant and classic timepiece that lasts a lifetime. These received an average engagement rate of 6,4%, where the best engagement rate for one post was impressive 18,3%.

In celebration of the moments in time, the eye-catching watches got 14.594 likes and comments from the 100.279 deeply engaged followers.

So, take inspiration from the Arne Jacobsen Heroes and make sure you never miss a moment and make the most of every hour – since the time is always now.

Location

Scandinavia – Denmark, Norway and Sweden

Influencers

16 local micro-influencers

Posts

48 posts in total

Followers

Total combined followers: 100.279

Reach

Total reach of all posts:
302.699

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Engagement

Total engagements: 14.594
likes and comments

Engagement rate

Average engagement rate: 6,4%

Duration

Full-service model over
90 days

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Kiehl’s

Kiehl’s

Campaign Awareness

Campaign Goal

The L’ORÉAL Group activated local, Swedish Brandheroes across multiple cities for their exclusive heritage skincare brand Kiehl’s. The goal was to create brand awareness and preference among 25-35-year-old men and women across Sweden.

Campaign Details

Kiehl’s products are known for their natural ingredients and heritage-driven packaging going back to their family pharmacy in New York 1851. On our mission to find the right influencers for the campaign, we looked for people that could align with Kiehl’s brand image and amplify their message.

We identified 16 personal-care and fashion micro-influencers across all of Sweden. The 16 brandheroes shared a single post each during the campaign. They were gifted with a goodie bag containing a few of Kiehl’s most popular products for him & her, worth 670 SEK (retail price). They were later told to get to know the products over a period of time and take a picture of the products in a personal bathroom environment. They shared the post on Instagram with the hashtags #KiehlsFavorites and two other selected hashtags.

The 12 brandheroes were true micro-influencers with between 669 and 4820 followers, and a combined following of 34.567 people. They posted in total 16 beautiful images, which had 34.567 impressions and 2.610 likes and comments. This amounted to an average engagement rate of 9.4%, where the best engagement rate for one post were impressive 20,8%.

The micro-influencers not only created brand awareness, preference and high engagement within an untapped segment. They also produced beautiful images, which Kiehl’s has shared as authentic content across its channels.

Location

Sweden

Influencers

16 local micro-influencers

Posts

16 posts in total

Followers

Total combined followers: 34.567

Reach

Total reach of all posts:  34.567

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Engagement

Total engagements: 2.610 likes and comments

Engagement rate

Average engagement rate: 9,4%

Duration

Full-service model     over 30 days

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House 99

House 99

Campaign Awareness

Campaign goal:

L’ORÉAL Group activated local Brandheroes in Helsinki, Finland for their masculine grooming brand, House 99 by David Beckham. The goal was to create brand awareness and preference within the 20-35-year-old segment in Helsinki.
However, what it’s really all about, is supporting the local stores. Giving them life, heart and soul. Grit, personality and a strong scent of men’s comfort zone. And who doesn’t want to be part of that – and buy into that?

Campaign details

House 99 by David Beckham is a masculine grooming brand for the modern man that combines authentic barbershop culture with efficient skin and hair care. For this campaign, we identified 30 male grooming and lifestyle micro-influencers in Helsinki, Finland.

The 30 brandheroes shared two posts during the campaign. Firstly, they were invited to take part of a real exclusive barber consultation at a professional House 99 barber in Stockmann, Helsinki. Here, the influencers were treated with the products and received expert directions for grooming at home. They shared on Instagram with the hashtags #house99. Secondly, they were given a collection of hair and skincare products for a retail value of 150 EUR. After a few weeks, they shared another photo of themselves and their favorite products from the House 99 selection.

 

The 30 brandheroes were true micro-influencers with between 463 and 15.851 followers, and a combined following of 59.196 people. They posted in total 48 beautiful images, which had a reach of 118.392 and 14.421 likes and comments. This amounted to an average engagement rate of 19.0%, where the best engagement rate for one post were impressive 51,1%.

 

The micro-influencers not only created brand awareness, preference and high engagement within an untapped segment. They also produced awesome images, which House 99 has shared as authentic content across its channels.

Location

Helsinki

Influencers

30 local micro-influencers

Posts

48 posts in total

Followers

Total combined followers: 59.196

Reach

Total reach of all posts: 118.392

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Engagement

Total engagements:   14.421                         likes and comments

Engagement rate

Average engagement rate: 19,0%

Duration

Full-service model over 1 week

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