The Body Shop

The Body Shop

Brand Awareness

Campaign Goal

The Body Shop wanted to boost awareness for their eco-friendly skin care products to the Danish consumers. Therefore, they teamed up with Brandheroes to use the voices and camera lenses of our micro influencers in a two-part POD campaign. 

Campaign Details

It’s no joke that a rabbit foot can bring you luck – especially if you look at what a whole rabbit mascot has meant for The Body Shop. These days you really have to get up early if you think you can outdo the ambitious values and brand communication by The Body Shop.

This brand has it all: it’s ethically superior, eco-friendly, cruelty free, vegan, organic and it delivers every time on new exiting products packed with surprising fragrances and effective active ingredients. In their mission to bring a cruelty free tomorrow, they need to have people switch to The Body shop and know the brand better. This is where our micro influencers come into play. 

The first campaign gathered a handful of inspiring influencers that shared a beautiful picture, each portraying their favourite Body Shop product in a personal way. With the picture, they explicitly expressed how they were great fans of the brand’s take on beauty and health from a natural and eco-friendly perspective. 

In the second campaign we focused more on a single product category: the body butter/yoghurt and we aren’t talking breakfast. The influencers had the chance to take a picture with themselves using the spotlight product and share insights of how they incorporate the product into their daily beauty routine. 

All the pictures displayed the products to deliver the strongest message of product awareness and brand signal. The colourful packaging of The Body Shop inspired even more colourful, eye-catching images, ensuring an immediate commercial impact for the brand. 

70 posts by 70 micro influencers were accepted by The Body Shop and posted on Instagram with the traceable campaign hashtag #thebodyshopdk and #skønhedmedomtanke together with the redirecting brand tag for potential new followers and info @thebodyshop.

 

Campaign Results

This Post on Demand campaign united 70 lifestyle and beauty enthusiastic micro influencers from Denmark to impact top of mind awareness of the strong values and components of The Body Shop products. Collectively, they held a combined potential reach of 132.473 people, and their posts got 8.191 likes and comments, which amounted to an average engagement rate of 7.5%. The best engagement rate was a striking 26.7%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of The Body Shop.

 

 

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

70 local micro-influencers

Posts

70 posts in total

Followers

Total combined followers: 132.473

Reach

Total reach of all posts: 132.473
w

Engagement

Total engagements: 8.191 likes and comments

Engagement rate

Average engagement rate: 7,5%

Duration

Post on Demand service   3 weeks each campaign
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Cholula Hot Sauce

Cholula Hot Sauce

Campaign Awareness

Campaign Goal

Mexican Hot Sauce has taken a spicy grip on Denmark. Together with our amazing group of micro influencers, Cholula wanted to spread the word like wildfire on social media to impact purchase behaviour. Ay, caramba!

Campaign Details

Cholula hot sauce is the real deal when it comes to authentic Mexican dining, completing every dish from stir fry to hot pot dinners. Danes have always used Tabasco hot sauce, but our culture is on an uprise towards more exotic and flavourful discoveries. This shift has possibly begun from Danish mega influencer Chili Klaus’ show on YouTube along with the inspiring #foodporn dishes on Instagram’s Explorer page.

This is how we knew it would be a successful campaign.

The influencers were asked to show their followers how to leave their comfort zone and introduce Cholula hot sauce in their everyday kitchen adventures. This resulted in a refreshing selection of personal and authentically composed images that offered a unique food and lifestyle composition, as well as including the Cholula bottle (stealing the spotlight in a stylish matter).

All influencers bought their own Cholula hot sauce in a local supermarket or grocery store in order to participate in this Post on Demand campaign. This ensured solid in-store sales and impacted sales behavior while minimizing handling costs for the client. Altogether, this was an effective and efficient campaign through our community app.

20 posts by 20 micro-influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtag #addflavour plus the redirecting tag @cholulahotsaucedk for increased traffic and potential followers.

 

Campaign Results

This Post on Demand campaign united 20 inspiring micro influencers from Denmark to ignite the taste buds and kitchen shelves of Denmark with spicy hot sauce from Cholula.

Collectively, they held a combined reach of 164.859 people, and their peppery posts got 4,077 likes and comments, which amounted to an average engagement rate of 7,6%. The best engagement rate was a striking 30,1%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing Cholula’s marketing mix while getting a few more products into influencers’ homes.

 

    Campaign Costs

    Cholula paid €90 per post, which got them 3 outstanding results: 20 pieces of unique Post on Demand content, campaign awareness through genuine reach, and great engagement rates, which micro-influencers are known for. An amazing package for the small sum of €1800.

    We rewarded our hard-working influencers, who made this amazing content possible, with €50 worth of Brandcoins to spend in our exclusive webshop – regardless of their individual number of followers on social media.

     

     

    The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts you approve, and you will receive “full service” – meaning that we will take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, and even product shipment.

    The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? You will get the copyright for all the content and rights to use it infinitely across all your channels.

    Location

    Denmark

    Influencers

    20 local micro-influencers

    Posts

    20 posts in total

    Followers

    Total combined followers: 164.859

    Reach

    Total reach of all posts: 164.859

    w

    Engagement

    Total engagements: 4.077 likes and comments

    Engagement rate

    Average engagement rate: 7,6%

    Duration

    Post on Demand service over 14 days
    Other recent stories, cases and campaigns

    Don't be shy!

    Questions? Reach out in the chat on the right side of the screen.

    Carlsberg Kildevæld

    Carlsberg Kildevæld

    Generating Traffic

    Campaign Goal

    Danes usually stay well hydrated, but a stylish reminder doesn’t hurt. This campaign celebrated the healthy and positive lifestyle of Kildevæld and spread the message through our micro influencers. The goal was to create top of mind awareness and generate traffic.

    Campaign Details

    With a focus on clean taste and design, Kildevæld is one of the most recognizable high-end mineral water companies in Denmark. That makes it a perfect product for a micro influencer campaign, because of its low acquisition cost for the influencers and the easy set-up premise.

    The influencers were asked to spread positivity through a happy, refreshing post showing the beauty and simplicity of the Kildevæld mineral water bottle and brand. This resulted in a thirst-quenching spread of individual composed pictures that served an exceptional lifestyle composition while including the Kildevæld bottle as a sharp product placement agent.

    Kildevæld bottles are some of the most accessible beverages in gas stations and grocery stores, making this an easily orchestrated campaign. We made it clear that anyone of our influencers with a fresh Kildevæld water bottle in hand could participate and submit a post to the cool campaign. This is what makes Post on Demand campaigns such a powerful marketing strategy because they work so fast and seamlessly across the entire country without product handling, shipment and consuming 101 communication.

    20 posts by 20 micro-influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtag #tilsatensmulepositivitet plus the redirecting tag @kildevaeld_dk for increased traffic and potential followers.

     

    Campaign Results

    This Post on Demand campaign united 20 inspiring micro-influencers from Denmark to share positivity with the perfect partner in crime on a hot day: Kildevæld, of course.

    Collectively, they held a combined reach of 78.797 people, and their hydrating posts got 3,421 likes and comments, which amounted to an average engagement rate of 7,1%. The best engagement rate was a striking 22,6%.

    Not only did the influencers go to their local convenience store to purchase Kildevæld bottles, they also delivered authentic content with genuine reach and noticeable passionate engagement – all complementing Kildevæld’s marketing mix while getting a few more products into influencers’ homes.

      Campaign Costs

      Kildevæld paid €90 per post, which got them 3 outstanding results: 20 pieces of unique Post on Demand content, campaign awareness through genuine reach, and great engagement rates, which micro-influencers are known for. An amazing package for the small sum of €1800.

      We rewarded our hard-working influencers, who made this amazing content possible, with €50 worth of Brandcoins to spend in our exclusive webshop – regardless of their individual number of followers on social media.

       

      The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts you approve, and you will receive “full service” – meaning that we will take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, and even product shipment.

      The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? You will get the copyright for all the content and rights to use it infinitely across all your channels.

      Location

      Denmark

      Influencers

      20 local micro-influencers

      Posts

      20 posts in total

      Followers

      Total combined followers: 78.797

      Reach

      Total reach of all posts: 78.797

      w

      Engagement

      Total engagements: 3.421 likes and comments

      Engagement rate

      Average engagement rate: 7,1%

      Duration

      Post on Demand service over 14 days
      Other recent stories, cases and campaigns

      Don't be shy!

      Questions? Reach out in the chat on the right side of the screen.

      Eva Solo

      Eva Solo

      Campaign Awareness

      Campaign Goal

      Eva Solo is a Danish kitchen equipment brand that seriously hit the head of the nail with its simple and transparent water bottles. The brand wanted more product attention and demand, and with the help of Brandheroes, produce in-store traffic and supported purchase behaviour.

      Campaign Details

      3 must-have items when trapped on a deserted island, you ask? A water bottle will keep you alive, everyone knows that. This is why it’s such an essential product that everyone needs in one way or another. Danes are obsessed with details in all of their handbag essentials, and Eva Solo has made it easy to carry water around in a uniform and sophisticated manner. This campaign is all about this iconic water bottle and its journey to the hands of the Danish Millennials.

      Through our community app, the influencers were asked to compose a picture that aimed for maximum summer refreshment, showing off their dearest water bottle in an everyday setting. At the beach with friends, at the gym or on the way to work, all spotlighting the water bottle. Eva Solo even supplied the influencers with sample photos of their bottles stuffed with colorful fruit slices and mint leaves to highlight the product in the picture. Many influencers took the time to prepare the bottle with these decorative additions, affecting the engagement-rate-potential by tenfold.

      By doing this, they inspired people to get the bottle themselves and live a healthier life with water in hands reach. Impacting their audience’s shopping behavior and potential store traffic to Kop & Kande – who the influencers were told to refer to in their posts.

      The influencers had to already own an Eva Solo water bottle or buy it themselves to be part of the campaign. The water bottle is sold widely in every city and holds a reasonable cost, enabling influencers to buy it and attend effortlessly. A product like this fits perfectly into a Post on Demand campaign due to its price and availability.

      10 posts by 10 micro-influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtag #kopogkande, #evasolotogo the redirecting tag @kopogkande for increased traffic and potential followers.

      Campaign Results

      This Post on Demand campaign united 10 inspiring micro influencers from Denmark to share a glimpse of their everyday life with the Eva Solo water bottle in a shareable and beautiful manner.

      Collectively, they held a joined reach of 19.890 people, and their stylish posts got 1,080 likes and comments, which amounted to an average engagement rate of 7,6%. The best engagement rate was a striking 24,4%.

      The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing Eva Solo’s marketing mix while getting a few more products into influencers’ homes.

        Campaign Costs

        Kop & Kande paid €90 per post, which got them 3 outstanding results: 10 pieces of unique Post on Demand content, campaign awareness through genuine reach, and great engagement rates, which micro influencers are known for. An amazing package for the small sum of €900.

        We rewarded our hard-working influencers, who made this amazing content possible, with €50 worth of Brandcoins to spend in our exclusive webshop – regardless of their individual number of followers on social media.

         

        The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts you approve, and you will receive “full service” – meaning that we will take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, and even product shipment.

        The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? You will get the copyright for all the content and rights to use it infinitely across all your channels.

        Location

        Denmark

        Influencers

        10 local micro-influencers

        Posts

        10 posts in total

        Followers

        Total combined followers: 19.890

        Reach

        Total reach of all posts:  19.890

        w

        Engagement

        Total engagements: 1.080 likes and comments

        Engagement rate

        Average engagement rate: 7,6%

        Duration

        Post on Demand service over 14 days
        Other recent stories, cases and campaigns

        Don't be shy!

        Questions? Reach out in the chat on the right side of the screen.

        Beck Söndergaard

        Beck Söndergaard

        Campaign Awareness

        Campaign Goal

        The Maria bag is one of Beck Söndergaards most biddable and compatible women’s handbags. The brand wanted to increase footfall and store traffic with this campaign. After seeing a lucrative and beneficial effect of their first Brandheroes campaign, they called us up for another product campaign revival. This is campaign #2 by Beck Söndergaard – the new Maria bag.

        Campaign Details

        A handbag is a woman’s best friend, so we ran a search for the best and most handbag-loving female style influencers among our Brandheroes. Here’s how it went down:

        The influencers were introduced to the campaign details that involved going to a Beck Söndergaard supplier in their favorite outfit and integrate the Maria bag. The selfie didn’t have to take place in-store, but they had to buy the bag if they wanted to take it elsewhere for a photo shoot.

        By doing this, the influencers invited their followers on a shopping trip, showing them how they could style the bag and informing of its very existence, creating interest, and positioning the bag to the rest of the outfit.

        This resulted in a fashionable collection of personal pictures that served as exclusive and fashionable masterpieces while leaving the focus to the Maria bag as the focus object.

        The moment Beck Söndergaard knew they wanted to integrate micro influencer marketing in their marketing mix, they made it easy for the influencers to join the campaign. They did so by accepting that the picture could be taken in-store without buying the bag first. This is exactly what a campaign like this needs to consider: balancing product availability with photo output.

        10 posts by 10 micro-influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtag #mariabag, #becksondergaard plus the redirecting tag @becksondergaard for increased traffic and potential followers.

        Campaign Results

        This Post on Demand campaign united 10 inspiring micro influencers from Denmark to share excitement and style inspiration with their many followers, leaving the spotlight on the new Maria bag.

        Collectively, they held a combined reach of 51.810 people, and their stylish posts got a total of 2,472 likes and comments, which amounted to an average engagement rate of 8,3%. The best engagement rate was a striking 14,8%.

        The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing Beck Söndergaard’s marketing mix, while getting a few more products into influencers’ homes.

         

          Campaign Costs

          Beck Söndergaard paid €90 per post, which got them 3 outstanding results: 10 pieces of unique Post on Demand content, campaign awareness through genuine reach, and great engagement rates, which micro-influencers are known for. An amazing package for the small sum of €900.

           We rewarded our hard-working influencers, who made this amazing content possible, with €50 worth of Brandcoins to spend in our exclusive webshop – regardless of their individual number of followers on social media.

           

           

          The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts you approve, and you will receive “full service” – meaning that we will take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, and even product shipment.

          The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? You will get the copyright for all the content and rights to use it infinitely across all your channels.

          Location

          Denmark

          Influencers

          11 local micro-influencers

          Posts

          11 posts in total

          Followers

          Total combined followers: 51.810

          Reach

          Total reach of all posts:  51.810

          w

          Engagement

          Total engagements: 2.427 likes and comments

          Engagement rate

          Average engagement rate: 8,3%

          Duration

          Post on Demand service over 14 days
          Other recent stories, cases and campaigns

          Don't be shy!

          Questions? Reach out in the chat on the right side of the screen.