Send your followers to your store and ask them to say the “secret” word to the store personnel, just like Justin did when he launched his new album.

While Justin Timberlake was in the narrow aisles of Target, he posted a video to let his fans in on a secret game. He signed 5 vinyl versions of his new album and gave them to the store manager.

All the fans had to do, were to walk up to a Target employee and say the magic word “Airtwerk” in order to receive the glamorous copy signed by the “SexyBack” star himself. Watch the video below and get inspired to use this kind of social media communication to attract customers to your store in a heartbeat and win the game.

Credit: “Justin Timberlake – Universal Music”

Subscribe to our #MakeItShareable newsletter

How do you capture consumers' attention in today's distracted world? We believe it's all about making products, campaigns, stores and events more shareable. Subscribe to receive weekly tips and tricks

You have Successfully Subscribed!