fbpx

Ever wondered what Kim Kardashian smells like?

We neither, but she piqued our interest after revealing her new fragrance, which comes in a bottle shaped like, well, her body. Yes, we’re serious.

With the confidence of a hundred women, Kim Kardashian has pushed the envelope a lot with her naked shots over the years. Remember her Paper magazine cover in 2015? It featured Kim literally butt-naked, covered in champagne. It pretty much took over the Internet and people still talk about it.

This time, Kim used her body as inspiration for the product’s packaging: a sculpture of her world-famous body. She live-streamed the entire process and fans were ecstatic, to say the least.

So, basically… How far will you go for hyping your products?

Subscribe to our #MakeItShareable newsletter

How do you capture consumers' attention in today's distracted world? We believe it's all about making products, campaigns, stores and events more shareable. Subscribe to receive weekly tips and tricks

You have Successfully Subscribed!