Ever wondered what Kim Kardashian smells like?

We neither, but she piqued our interest after revealing her new fragrance, which comes in a bottle shaped like, well, her body. Yes, we’re serious.

With the confidence of a hundred women, Kim Kardashian has pushed the envelope a lot with her naked shots over the years. Remember her Paper magazine cover in 2015? It featured Kim literally butt-naked, covered in champagne. It pretty much took over the Internet and people still talk about it.

This time, Kim used her body as inspiration for the product’s packaging: a sculpture of her world-famous body. She live-streamed the entire process and fans were ecstatic, to say the least.

So, basically… How far will you go for hyping your products?