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A sinking house gets all the attention in Vejle Fjord, Denmark. It turns out to be an art project.

A Danish artist has created a replica of Le Corbusier’s iconic Villa Savoye that appears partially submerged in Vejle Fjord.

The installation was unannounced, which made everyone wonder what went wrong with the house and who it belonged to. Until the artist revealed the project 24 hours later, resulting in news stations and reporters already talking about it.

What kind of public stunt can you come up with to gain awareness and free publicity?

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