The American company Postmates offers on-demand delivery. In their new campaign “We Get It”, they demonstrate how you as a company can turn your own data into fun creative. In Postmates new outdoor ad campaign, they use different kinds of out of home installations on which they present customized and hilarious messages based on their data insights around their consumers.
In this way, they capitalize on consumer preferences and contextual relevance to create relevant, local and engaging content. Further, this campaign illustrates how data doesn’t kill creativity, but rather enhances the creativity by providing brands with deeper insights around their audiences.
Spotify is another brand that has been notoriously known for their creative data-driven campaigns such as “Thanks 2016. It’s been weird”, which is based on their listeners’ data.