with authentic Instagram influencer ads

It’s just as easy to run a Brandheroes micro influencer campaign as running traditional SoMe advertising

The outcome is just a bit more exceptional…

With Brandheroes ads you’ll:

  • Get authentic content created by creative influencers (incl. the copyright to use all the content across your own channels)
  • Reach your target group through endorsement of influencers they follow and trust
  • Up to 10x higher engagement rates than what you get with your traditional SoMe ads and brand posts

Trusted by some of the best brands in the world


Our campaign setup and pricing is simple

Campaign setup - one time
There’s a one-time fixed campaign setup fee of € 200, which includes: full service handling and having your campaign featured in front of your target group of influencers in our community app.

Campaign running - per approved post
When the campaing is running, you only pay € 90 per approved and shared post, which includes: influencer payment, product shipping and copyright for all the shared images.

Example of a campaign's total cost and outcome:

  • Influencers: 30
  • Content: 30 approved posts (incl image copyrights)
  • Reach: 100.000 followers
  • Engagement: 7%
  • Total costs: Setup fee € 200 + 30x € 90 = € 2.900


Now, you’re probably thinking what is the next step?

We value your time and resources and we understand that it can be overwhelming to try out a new media - even when you understand the potential and already have a campaign in mind.

That's why we made it simple and easy. We'll give you a free 24-hour Creative Campaign Service. All you need to do, is send us a few lines about your company and campaign goal, then we'll return within 24 hours with a presentation of how it could work with Brandheroes.

And, because we value your time and we always deliver on our promise, we'll bet our own time and money on it. So, if you haven't heard back from us within 24 hours, the €200 campaign setup fee is on us (yes, you read it correctly, it will be free)!

Want to know a bit more before reaching out?

These are the steps we'll go through when creating and running your influencer campaign

Step 1

Together we create an engaging influencer campaign brief.

Step 2

The campaign is presented to influencers within your target group.

Step 3

Influencers start pitching amazing campaign content. We approve the best ones.

Step 4

When the post is approved, the influencer shares it on Instagram.

The real power of local influencer marketing

What is your campaign goal? Our media is especially strong if you want to:

Own the magic moments

Get your brand associated with your target group's most valued moments e.g. when they are traveling the world or out and about with their friends

Do an impactful takeover

Fload your target group's feed with a campaign that screams out the message in a subtle way by building a relevant sticker into the images

Kick-off a viral campaign

To make a viral campaign take off, you need to get the ball rolling and hashtags flying. Using micro influencers to kick-off the message

Create a real influencer buzz

Generate a real life and social media buzz around your store openings and events, by inviting local influencers to attend and share it in an inspiring way

Make your products fly
of the shelves

 Make sure that the first people buying your new products, are local micro influencers, who´ll tell all their followers about it

Own the #instafashion and #instahome feeds

Let fashionistas and interior influencers share and show off your styles and accessories in inspiring posts on Instagram

Supercharge the word of local tastemakers

Invite local influencers and tastemakers to visit and recommend your restaurant, café or nightclub.

Inspire your target group to action

Where should we go or what should I watch tonight? Own the answer by getting micro influencers to spread the word

What our customers and Brandheroes are saying

Don’t just take it from us, let our customers do the talking!

To us, what is special about working with Brandheroes, is not only the influencer service and support, but also the continuous advice on digital developments within retail. That’s the reason why we collaborate with Brandheroes on global omnichannel roll out for all of our stores – with an anchoring in our local heroes Henning Nielsen

Omni Channel Manager, Jack & Jones

We have a great collaboration with our beauty squad of Brandheroes across the country. They really make a difference – and we can see it in the numbers. The fact that 4 out of our 5 top performing stores in 2017 ran a Brandheroes ambassador program says it all! Marianne Gullov

Communications manager, The Body Shop

The Brandheroes team are very good at making you feel talented and special, so I found myself feeling more confident and inspired. It’s amazing to get recognition, feedback, tips and tricks. Personally, these messages have made my day every time! Astrid Brynnum Andersen

Brandhero, @astridandersenb

I found a natural fit with Brandheroes; combining the same vision regarding online & social media content. Finding one another and working together professionally to create quality and well-thought-out content only reinforced the motivation to create. Quinten Van Puyenbroeck

Brandhero, @Quintenvp

Frequently Asked Questions

Do we really only pay for the approved posts?
Yes, you only pay for the post we approve.
What do you mean by full service?
Full service means that we take care of everything. We set up the campaign and make sure that influencers in your target group pitch in posts. We’ll even approve the post for you and send you a nicely wrapped KPI report at the end of the the campaign.
Can I use my Brandheroes content across my own channels?
Yes. All ambassadors have signed our terms and conditions. This means that you can use their content.
Do you also take care of payment to the influencers?
Yes. The price includes our service fee and payment to the influencers.
How do you make sure that only influencers within our target group pitch campaign content?
All our Brandheroes are carefully categorised in relevant lifestyle categories (e.g. sport, fashion, kids, interior, food, etc.) and further filtered by gender, age and location. This way, you can target your campaign to be featured in front of, let’s say, males over 25 years of age in Boston, who love sport and fashion. These guys will then pitch posts for your approval.
What about sponsored posts and the marketing law?
Since we are sponsoring influencers, they are required to use an #ad or #sponsored tag in the begining of the caption or in the customized branded filter.
What are branded filters?
Branded filters are an easy way to strengthen your message visually. It’s a graphical tool that can be placed on top of photos and work as an integrated element of your influencers posts. It could come in the shape of a custom-made stamp, a logo, a call to action, a mask – whatever conveys your campaign message in a strong visual way.


Our campaign setup and pricing is simple and flexible. There’s a one-time fixed price of 90€ per approved post, which includes setup and influencer payment.

Contact us to hear more about our Premium Product Partner Program, where you have the opportunity to pay in products. 

Don't be shy!

Questions? Reach out in the chat on the right side of the screen.