Influencers skipped the Friday gummy bears and saved starving kids in Africa & Yemen.

Who said influencers can’t change the world while changing the game of marketing? UNICEF recently launched a heartfelt campaign, creating empathy for starving kids in Africa and Yemen by asking for the aid support equivalent to a Friday night candy bowl.

This campaign got the message out through truly effective micro influencers across Denmark. Leading up to the campaign, the influencers posted 38 photos, which resulted in 2,395 likes and comments, reaching 75.742 potential lifesaving followers on Instagram.

Just imagine how effective micro influencers can boost your next SoMe marketing campaign.