Snuggle Dog

Snuggle Dog

What happens when the most shareable down jacket company makes a product for the most shareable animal?

The holidays are a time for family, snuggle and down jackets. And Moncler wants your dog to enjoy winter just as much as you – in a warm jacket. This campaign is an exclusive 2018 addition to the Moncler collection and will for sure make your dog the most shareable pet on the street or social media. 

Cups with A Story

Cups with A Story

Starbucks will always tell you which holiday we’re in, just by the look of their coffee cups.

We all know that one friend who looks insanely good in every picture, every time – Starbucks cups are that kind of friend.

Starbucks went from spooky Halloween Frappuccino to warm and spicy Christmas editions overnight. Each year, Starbucks cups help spread the Christmas joy in the hands of happy shoppers, and 2018 is no exception. This year, the four different Christmas cups look like they’re all wrapped in, well… Christmas wrapping.

So, buy yourself the first wrapped (coffee) gift of the year, and be inspired to wrap up your own brand – a bow has always been good on products.

IKEA एक्सप्रेस

IKEA एक्सप्रेस

IKEA has come to India. And they’re promoting their new store with colourful solar powered auto-rickshaws (tuk tuks) with the brand’s logo.

IKEA says “Hejsan allihopa” to the people of Mumbai with their very first store in the country. The new store is fully powered by 4.000 solar panels on the rooftop of the IKEA building, also giving life to 2.000 new tuk tuks made to deliver furniture and other goods to the city’s residents. These brand tuk tuks are small enough to get through the intense traffic of Mumbai, while still having room for stacked chairs and a few plastic plants.

With that number of vehicles, it won’t be long until every last Indian knows that IKEA has landed.

Can you deliver products locally through eco-friendly transportation? Creating awareness, service and great environmental CSR all together?

Supreme Times

Supreme Times

These days you can’t say New York without saying Supreme. Since 2010, this street fashion brand has managed to build an almost religiously devoted following  with their limited products launching weekly. They pretty much make the que for an iPhone release look like a Sunday picnic.

Last week, Supreme made one of the boldest marketing moves in the history of fashion. They bought the entire front and back cover of The New York Post and printed nothing but their iconic  red logo.

Now, that’s what we call iconic marketing. They managed to translate the whole culture around their brand and actualize the same hype in a $1 newspaper. It only took a few hours before the newspapers were sold out and were spotted on eBay for up to $19. That’s a 1900% price raise, in case you were wondering.

It’s always good to see others do the impossible and succeed – and now it’s proven to work. Can you imagine how everything would change if you bought the front and back cover of your local newspaper?

We sure can.

Pizza Party

Pizza Party

Finally, that little plastic table inside pizza boxes has its own little plastic chairs.

Boston Pizza has created chairs to accompany the teeny-tiny table that’s often found inside pizza boxes. The chairs were made in a 3D-printed material, using food-safe materials.

The Canadian pizza chain came up with this creative idea to make pizza-eating more fun, convenient and shareable.

Has it ever occurred to you, that your everyday items may look like something else? It’s not easy to find something new in something old, but give it a go. It might go viral.

Wrap It Up

Wrap It Up

Have you ever been late to dinner, grabbed a random gift and wrapped it up nicely to make it look way fancier than it was ever intended? A piece of candy – not that impressing. But the same candy wrapped in glossy paper – well, that’s a nice little treat.

The famed designer Rick Owens linked up with Barneys New York and made a gourmet fashion burger.

That’s right. Exclusively inside Barneys, you can get a Rick Owens cheeseburger with a heat-imprinted logo and fries piled like timber, all wrapped in licorice ribbon.

Instagrammers and influencers were amazed by the creativity. And as a result, they overflowed the Instagram Explore page, inspiring thousands of fashion fans around the world.

Today’s lesson: Embark on the trails of the unknown and discover hidden marketing triumphs in doing the unexpected.