Home Influencer Campaign


Do you know that 83% of all Instagrammers says they discovers new products on Instagram? Our Home Lifestyle Influencers shape opinions and buying decisions by building believable relationships and creating inspiring content that increase engagements, awareness, sales and conversations around your new key styles and collections.

We handpick each influencer by the use of first party data and algorithms combined with a trained human eye to ensure the perfect brand-fit. We ensure 100% brand-safety by approving all content before it goes live.

Our default target group of Lifestyle Influencers is on average a 28 year old decor enthusiast with around 3.500 followers, where approximal 60% are local followers from their country.

If you are looking for a specific niche of influencers, just let us know in the brief and we'll get back to you with a quote of what's possible.  

During and after the campaign you'll have access to our live KPI dashboard, where you can follow reach and engagement rates and download all copyfree content in high-resolution for sharing or integrating in your own channels, please see an example of our KPI dashboards here 
  • Influencer Content: See inspiration images above
  • Home Industry Benchmark: 6.3% engagement rate
  • Average Impression per post: 3.000

We work with a full service setup, taking care of your entire campaign from brief to reporting in a flow like this:

  1. Fill out the Campaign Brief to the right 
  2. We'll get back to you with our suggested Influencer Brief and Campaign Proposal.  
  3. When you've approved everything and shipped the focus products to our warehouse, the campaign goes live to the target group of influencers in our app. 
  4. We'll do a manual brand-fit check of each influencer that signs-up for your campaign, before shipping them the product.
  5. The influencer uploads the post in our app and we do a manual brand safety check for quality and correct mark of advertising, before releasing the post for social media. 
  6. When the first post goes live, we'll send you a link to the KPI dashboard, where you can see and download each post in high-resolution for resharing on your own channels.

Start by filling out the brief to the right and pre-book the quantity of influencers you wish for the campaign.

When checking out please note that we'll not invoice you before everything is confirmed and we have approved the influencers for your campaign.

If you have any questions before pre-booking your campaign, please reach out to your Customer Success Manager or our CCO Rasmus at [email protected] or +4522909371

Pre-book campaign in

You'll be in great company

Thanks for the report, this seems like really good results.

Interesting to see the results compared with our normal influencer campaigns and it looks good!

Vibeke Holann

Marketing manager

Brandheroes approach to marketing and brand activations is innovative and their constant pursuit towards pushing the boundaries make Brandheroes an ideal partner for us.  

Kenneth Brinkmann


Working with BrandHeroes is fast and easy.

They are able to find us micro influencers that allow us to reach new customers in markets across Europe. 

The turnaround time is impressive and the team at BH is very responsive!

Evan Thomas

Head of influencer marketing

The Nordic Google team was always very impressed with the collaborations we had with you and the team at Brandheroes, and I'm also positively impressed with the results of previous campaigns.

Jasper van Laanen

Product Marketing Manager

We've been working with Brandheroes over the past years, establishing a global corps of micro influencers and Brandheroes has been the ideal partner for us all the way through.

Hannah Roberts

Global social media manager

Brandheroes has been a major part of activating the ARLA Protein brand over the past years. They have a ”can do” attitude and are ready to solve every challenge you give them, and the constant eager to challenge the ordinary makes Brandheroes a joy to work with.

Tanja Band Udengaard

Brand manager

When working with Brandheroes it never becomes triviel. The combination of ambition and professionalism is highly valuable to us. 

Trine Brønd-Jensen

Communication & Digital Manager

The incredibly pragmatic approach to marketing and the ability to re-think the traditional way of activating brands is a huge inspiration for us. 

Trine Rønsbøll

Brand & Strategy director