Facebook just announced that they will change their algorithm to promote more personal content rather than news and brand pages. 

In this Forbes article, Keenan Beasley shares his thoughts about how it will impact Instagram and influencers 

Since Instagram’s algorithm is beginning to mirror Facebook’s more and more, expect to see more organic content from people, and less from brands and businesses in 2018. What must be noted during this change is that Influencers are, and have always been people first, and content marketers second. Every influencer, no matter what the niche, has their own content style that, for whatever reason, resonated with their audience and caused that audience to explode. These influencers and their audiences will garner even more attention with their organic content, while similar, non-paid content from businesses and brands will suffer.