The Body Shop Christmas calendar gift-set of 2017 made you step out of the comfort zone with daily tasks like “smile at the first person you see today”
The Body Shop named their Christmas calendar “The 25-day game-changing advent-ure”. The goal of the calendar was to impact the world, around each consumer, by positive reminders to do good on a daily basis –together with a sample-sized product.
This is a brand-new take on the annual advent calendar, which all brands could be doing to stay on top of the demands. Introducing a daily “dare” to spread the Christmas spirit and become better at doing good towards others, will eventually create an emotional remembrance of the brand. By evoking an emotional reaction from the customer, the brand will create a much bigger and deeper impact toward a solid lasting relationship.
Find an emotional goal for your product.
If you asked someone to name what The Body Shop is selling, they would most likely say ‘a good shampoo, a wonderful mask and maybe even a hand cream’. But is there more? By explicitly implanting their company purpose on packaging by positive encouragements and call-outs, The Body Shop brings their mission to life through thousands of people.
What is your purpose? Can you make it actionable? Can people join in? Then you can start a movement. Reach out for emotional connections with your customers, and see how much more your brand can do for people.
See for yourself how well this advent calendar made it, together with Brandheroes via the power of ONMI influencers HERE.