Brandheroes ApS

Mommy Squad on-boarding
Mommy Squad on-boarding
Mommy Squad on-boarding
Mommy Squad on-boarding
Mommy Squad on-boarding
Mommy Squad on-boarding
Mommy Squad on-boarding
Mommy Squad on-boarding
Mommy Squad on-boarding
Mommy Squad on-boarding
Mommy Squad on-boarding
Mommy Squad on-boarding

Mommy Squad on-boarding

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BUILD A SQUAD OF MOMMY INFLUENCERS AS ONGOING AMBASSADORS

The most trustworthy and cost effective way to engage Micro Influencers in your Marketing Mix, is by building up a squad of ambassadors that automatically gets notified and can choose to be part of your future campaigns. 

We use a normal Influencer Campaign to on-board your ambassadors, but our minimum requirements for building and managing your squad is:

  • 100 influencers  
  • Quarterly campaigns


INFLUENCER ONBOARDING & CAMPAIGN EXECUTION: 
We handpick each influencer by the use of first party data and algorithms combined with a trained human eye to ensure the perfect brand-fit. We ensure 100% brand-safety by approving all content before it goes live.

Our default target group of Kids Influencers is on average a 30 year old mommy with around 3.500 followers, where approximal 60% are local followers from her country.

If you are looking for a specific niche of influencers, just let us know in the brief and we'll get back to you with a quote of what's possible.  

KPIs & CONTENT:
During and after the campaign you'll have access to our live KPI dashboard, where you can follow reach and engagement rates and download all copyfree content in high-res for sharing or integrating in your own channels, please see an example of our KPI dashboards here 

  • Influencer Content: See inspiration images above
  • Kids Industry Benchmark: 5.1% engagement rate
  • Average Impression per post: 3.000

CAMPAIGN FLOW:
We work with a full service setup, taking care of your entire campaign from brief to reporting in a flow like this:

  1. Fill out the Campaign Brief to the right 
  2. We'll get back to you with our suggested Influencer Brief and Campaign Proposal.  
  3. When you've approved everything and shipped the focus products to our warehouse, the campaign goes live to the target group of influencers in our app. 
  4. We'll do a manual brand-fit check of each influencer that signs-up for your campaign, before shipping them the product.
  5. The influencer uploads the post in our app and we do a manual brand safety check for quality and correct mark of advertising, before releasing the post for social media. 
  6. When the first post goes live, we'll send you a link to the KPI dashboard, where you can see and download each post in high-resolution for resharing on your own channels.

Start by filling out the brief to the right and pre-book the quantity of influencers you wish for the campaign.

When checking out please note that we'll not invoice you before everything is confirmed and we have approved the influencers for your campaign.

If you have any questions before pre-booking your campaign, please reach out to your Customer Success Manager or our CCO Rasmus at [email protected] or +4522909371