Campaign Awareness

Campaign Case

Campaign goal

Arne Jacobsen Watches activated local Brandheroes across Scandinavia to create brand awareness and social content around their minimalistic wrist watch.

Campaign details

Arne Jacobsen Watches collaborated with Brandheroes to find local micro-influencers in Denmark, Norway and Sweden with a certain functional and minimalistic aesthetic. Influencers, who could create content that underlined the wrist watch as a subtle and timeless accessory that completes your outfit and defines your best moments.

By combining algorithms, audience reports and a trained human eye, we identified fashionable men and women, who encompassed the best possible brand-fit. The 16 selected Brandheroes each shared two-three posts during the 90-day campaign to illustrate their individual and stylish take on modern functionalism and simplicity. Their posts all centered around wrist watches from Arne Jacobsen Watches and included the hashtag #arnejacobsenwatches.

The 16 brandheroes posted in total 48 beautiful images of the simple, elegant and classic timepiece that lasts a lifetime. These received an average engagement rate of 6,4%, where the best engagement rate for one post was impressive 18,3%.

In celebration of the moments in time, the eye-catching watches got 14.594 likes and comments from the 100.279 deeply engaged followers.

So, take inspiration from the Arne Jacobsen Heroes and make sure you never miss a moment and make the most of every hour – since the time is always now.


Scandinavia – Denmark, Norway and Sweden


16 local micro-influencers


48 posts in total


Total combined followers: 100.279


Total reach of all posts:



Total engagements: 14.594
likes and comments

Engagement rate

Average engagement rate: 6,4%


Full-service model over
90 days

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