Danes usually stay well hydrated, but a stylish reminder doesn’t hurt. This campaign celebrated the healthy and positive lifestyle of Kildevæld and spread the message through our micro influencers. The goal was to create top of mind awareness and generate traffic.
With a focus on clean taste and design, Kildevæld is one of the most recognizable high-end mineral water companies in Denmark. That makes it a perfect product for a micro influencer campaign, because of its low acquisition cost for the influencers and the easy set-up premise.
The influencers were asked to spread positivity through a happy, refreshing post showing the beauty and simplicity of the Kildevæld mineral water bottle and brand. This resulted in a thirst-quenching spread of individual composed pictures that served an exceptional lifestyle composition while including the Kildevæld bottle as a sharp product placement agent.
Kildevæld bottles are some of the most accessible beverages in gas stations and grocery stores, making this an easily orchestrated campaign. We made it clear that anyone of our influencers with a fresh Kildevæld water bottle in hand could participate and submit a post to the cool campaign. This is what makes Post on Demand campaigns such a powerful marketing strategy because they work so fast and seamlessly across the entire country without product handling, shipment and consuming 101 communication.
20 posts by 20 micro-influencers were accepted by the brand and posted on Instagram with the traceable campaign hashtag #tilsatensmulepositivitet plus the redirecting tag @kildevaeld_dk for increased traffic and potential followers.
This Post on Demand campaign united 20 inspiring micro-influencers from Denmark to share positivity with the perfect partner in crime on a hot day: Kildevæld, of course.
Collectively, they held a combined reach of 78.797 people, and their hydrating posts got 3,421 likes and comments, which amounted to an average engagement rate of 7,1%. The best engagement rate was a striking 22,6%.
Not only did the influencers go to their local convenience store to purchase Kildevæld bottles, they also delivered authentic content with genuine reach and noticeable passionate engagement – all complementing Kildevæld’s marketing mix while getting a few more products into influencers’ homes.
Kildevæld paid €90 per post, which got them 3 outstanding results: 20 pieces of unique Post on Demand content, campaign awareness through genuine reach, and great engagement rates, which micro-influencers are known for. An amazing package for the small sum of €1800.
We rewarded our hard-working influencers, who made this amazing content possible, with €50 worth of Brandcoins to spend in our exclusive webshop – regardless of their individual number of followers on social media.
The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts you approve, and you will receive “full service” – meaning that we will take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, and even product shipment.
The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? You will get the copyright for all the content and rights to use it infinitely across all your channels.
20 local micro-influencers
20 posts in total
Total combined followers: 78.797
Total reach of all posts: 78.797
Total engagements: 3.421 likes and comments
Average engagement rate: 7,1%
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