The one and only Coca Cola wanted to cast light on its newly-arrived sugar free little sister with the taste of raspberry. Everything goes quicker with the help from creative and beautiful micro influencers to yell from the roof tops that Coca Cola has created yet another bottled champion.
Coca Cola has a place in everyone’s heart, from its presence in our childhood to its always strong feature in our favourite sport matches, parties and events. Coca Cola is one of the world’s most loved and respected beverage manufactures, and to that comes expectation and lots of it.
It’s never a given success to reinvent a good thing or make a sequel to a bestseller. But Coca Cola wanted to challenge the notion of what consumers can expect from their brand. Introducing Coca Cola Raspberry, a Coca Cola classic with the top notes of wild raspberry. The bottle is decorated with a pink line to indicate that the bottle do not have the usual taste but offers a fresh new alternative to the regular coke.
Brandheroes were asked to present the new flavour on Instagram in the hands of top-of-the-line micro influencers in Denmark. In total, the campaign detailed a total of 300 individual posts on Instagram by 300 influencers who engaged and spoke about their new encounter with Coca Cola Raspberry. The pictures were manually approved by Brandheroes to make sure they followed the requirements accordingly.
This Post On Demand campaign combined a total of 300 lifestyle and food enthusiastic micro influencers from Denmark to impact top of mind awareness of the arrival of Coca Cola Raspberry in grocery stores and gas stations nationally. Collectively, they held a combined potential reach of 768.029 people, and their posts got 42.904 likes and comments, which amounted to an average engagement rate of astonishing 7.5%. The best engagement rate was a striking 34.5%.
The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of The Coca Cola Company.
The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.
The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.
300 local micro-influencers
300 posts in total
Total combined followers: 768.029
Total reach of all posts: 768.029
Total engagements: 42.904 likes & comments
Average engagement rate: 7.5%
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