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Generate Awareness

Campaign Goal

25 Years of Danish-designed rainwear by the house of Ilse Jacobsen had to be celebrated and talked about. And who better to do that than the leading female fashion influencers, just in time for Danish autumn (and rainy season).

Campaign Details

Ilse Jacobsen Hornbæk has ever since her early days in fashion had her grip on the confident and edgy women who know quality and want to stand out in bold colours, while keeping it minimalistic and luxurious. Her brand has evolved into a full-blown lifestyle brand, including a wellness spa in Hornbæk, Denmark, skincare products and a wide selection of apparel.

Ilse Jacobsen is the queen of rainwear, and her trendy customers like to be well-protected weather-wise, while looking stylish and comfortable. After 25 years of colourful rain boots and quality raincoats, Ilse Jacobsen celebrated the milestone by releasing a rather high-end collection of black and gold schemed rain ponchos and rain boots. She wanted to create hype for the collection by equipping 14 selected micro influencers with a strong gift card (worth DKK 3.000) for them to order a few items from the collection.

The women selected for the campaign were strong fashion influencers with a solid community of fashion interested consumers with the ability to engage with their posts. Each influencer posted two pictures of themselves incorporating the styles from the anniversary collection, while embracing the elements of nature during autumn. The pictures came out personal, colourful and with a convincing feel of style. 14 influencers shared a total of 27 posts on Instagram, displaying pieces of the new collection with the hashtags#XXV& #IlseJacobsen.

 

Campaign Results:

This full-service campaign joined 14 lifestyle and fashion-passionate micro influencers from Denmark to impact the hype of the new Ilse Jacobsen collection in Denmark.

Together, they held a combined potential reach of 68.598 people, and their posts got 5.212 likes and comments, which amounted to an average engagement rate of 8.5%. The best engagement rate was a striking 15.1%.

 The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of Ilse Jacobsen.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

14 local micro-influencers

Posts

27 posts in total

Followers

Total combined followers:

33.489

Reach

Total reach of all posts: 68.598

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Engagement

Total engagements: 5.212 likes & comments

Engagement rate

Average engagement rate: 8,5%

Duration

Full Service

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