Superhero interview


Learning from Super Heroes

  • Name: Lindsey Holland, @ropesofholland
  • Profile: Fashion
  • Location: UK
  • Followers: 47.000

Lindsey Holland is a physiotherapist turned blogger who has turned a love of Scandinavian inspired casualwear and globe-trotting into fast-growing Instagram account and blog. Here she answers our 10 Zero to Hero Questions:

If you could give three pieces of advice to any blogger starting out what would you say?

Firstly, stick to what you love and don’t try to follow suit. Most importantly, absolutely do not compare yourself to others: you’re you, and that’s enough

What do you think your biggest mistakes have been in your blogging career?

When I first started out, I’d say it was burning myself out. I would go to the opening of an envelope because I didn’t want to be rude and turn kind invitations down. Now, I understand what is important in terms of saying yes both professionally and personally. Another mistake was taking on a project that absolutely wasn’t right for me -I had a lapse in judgement and now I always follow my gut and feel like I know what my brand is.

And where do you think you made the best decisions?

Deciding to take blogging on full time was the best decision I’ve ever made. It’s been the most amazing experience so far and being my own boss is actually something that makes me happier than I could have comprehended. Other than that, it’s been surrounding myself with the best people. Making friends in the industry can be tricky, because there’s an unspoken competition that can bubble beneath the surface. I’m very lucky that I don’t feel that way, and the girls I have around me don’t either.

How did you get over feeling intimidated by the industry?

I started to love and believe in what I was doing which led me to believe that I’m successful because of my own actions, hard work and style, I suppose! Don’t get me wrong, it’s taken me a few years.

You have had so many jobs in your life – how important do you think they all were for getting you ready to work in the industry?

Oh goodness, from mucking out stables to being a Physiotherapist, the life-skill set I have gained over all of my jobs is invaluable. It’s not just the roles, but the various people that I’ve crossed paths with along the way. My jobs have kept me grounded and given me a strong sense of myself. But again, we’re talking about a process that started back when I was 14 and had my first job.

When you first started approaching brands where did you find your confidence from?

My friends always say that self-esteem isn’t an issue for me, which is a funny thought because I’m such a worrier. They’re right though- I’ve got this fierce little attitude and if I want something done, I’ll find a way to make it happen. So, I would approach my favourite brands just by asking whether I might loan some samples to shoot for my blog or wear to a Fashion Week.

Now you’re working as a full-time blogger, but along the way you balanced your blog with work. Do you ever miss the mixture?

There are so many aspects of working as a Physio that I miss. Mainly, my patient group, which was the elderly. What an incredible, wise, enriching group of people I was lucky to treat. I miss having colleagues too, that kind of bond on a NHS hospital ward is a special one. But on the flipside, I absolutely adore my new-found freelance life.

What is the best thing about working full time as a blogger now?

The complete flexibility to choose which jobs I take on or turn down, the creative freedom and the ability to travel at the drop of a hat. It’s so incredibly liberating, I cannot believe this is my job, and that I’m my own boss.

What’s the best project you’ve worked on over the past year and how did it come about?

It’s got to be shooting a look book for La Redoute last summer in Nice. It was the most amazing trip and the team were a dream to work with.

What’s new for Ropes of Holland 2018?

Hopefully a very busy year! I’m going to visit some countries I’ve never been to before and I’ve started a new YouTube project called The Reset Series which tackles mental health in an approachable way, opening the conversation for us all to share tips and tricks that help with daily anxieties.

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