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Generating Awareness

Campaign Goal

Skin Republic wanted to shine light on the variations and usage of their designer skincare masks sealed in photogenic metallic packaging. They reached out to us, and we helped spread the message through the voice of beauty and skincare influencers in Denmark.

Campaign Details

Beauty has always been an art form and a lifestyle. And many social media faces today make it look so easy. In this era of time, it’s hard to come by influencer profiles without people looking their best. And that makes skincare a perfect conversation starter to the community of followers that want to get in on the skincare secrets.

Secrets are meant to be told, and this campaign brought forth the message of Skin Republic’s amazing sheet masks, making it easy to look good. Skin Republic wanted to show the vast variations of new popular types of masks, targeting different skincare needs and have influencers with a taste for skincare show the mask on in action.The pictures were the perfect type of content a skincare brand could have wanted.

They revealed behind the scenes of the influencers’ often polished output. Meaning that the followers could be inspired by the influencers to treat their own skin in the same way, simply because they trusted their opinion and preference.                                                          

Skin Republic pitched in their campaign at the Brandheroes community app with specific directions to where the masks could be purchased in order for the influencers to get one.

40 pictures were posted on Instagram by 40 beauty and skincare-loving micro influencers along with the hashtags #skinrepublic and brand tag @elements_group.

 

Campaign Results

This Post On Demand campaign united 40 skincare and beauty micro influencers from Denmark to impact top of mind awareness for the arrival of Skin Republics Masks to the Danish market. Collectively, they held a combined potential reach of 67.906 people, and their posts got 4.613 likes and comments, which amounted to an average engagement rate of 7.3%. The best engagement rate was a whopping 17.4%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of Skin Republic.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

40 local micro-influencers

Posts

40 posts in total

Followers

Total combined followers:

76.906

Reach

Total reach of all posts: 76.906

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Engagement

Total engagements: 4.613 likes & comments

Engagement rate

Average engagement rate: 7,3%

Duration

Post on Demand service over 14 days

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