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Brand Awareness

Campaign Goal

The Body Shop wanted to boost awareness for their eco-friendly skin care products to the Danish consumers. Therefore, they teamed up with Brandheroes to use the voices and camera lenses of our micro influencers in a two-part POD campaign. 

Campaign Details

It’s no joke that a rabbit foot can bring you luck – especially if you look at what a whole rabbit mascot has meant for The Body Shop. These days you really have to get up early if you think you can outdo the ambitious values and brand communication by The Body Shop.

This brand has it all: it’s ethically superior, eco-friendly, cruelty free, vegan, organic and it delivers every time on new exiting products packed with surprising fragrances and effective active ingredients. In their mission to bring a cruelty free tomorrow, they need to have people switch to The Body shop and know the brand better. This is where our micro influencers come into play. 

The first campaign gathered a handful of inspiring influencers that shared a beautiful picture, each portraying their favourite Body Shop product in a personal way. With the picture, they explicitly expressed how they were great fans of the brand’s take on beauty and health from a natural and eco-friendly perspective. 

In the second campaign we focused more on a single product category: the body butter/yoghurt and we aren’t talking breakfast. The influencers had the chance to take a picture with themselves using the spotlight product and share insights of how they incorporate the product into their daily beauty routine. 

All the pictures displayed the products to deliver the strongest message of product awareness and brand signal. The colourful packaging of The Body Shop inspired even more colourful, eye-catching images, ensuring an immediate commercial impact for the brand. 

70 posts by 70 micro influencers were accepted by The Body Shop and posted on Instagram with the traceable campaign hashtag #thebodyshopdk and #skønhedmedomtanke together with the redirecting brand tag for potential new followers and info @thebodyshop.

 

Campaign Results

This Post on Demand campaign united 70 lifestyle and beauty enthusiastic micro influencers from Denmark to impact top of mind awareness of the strong values and components of The Body Shop products. Collectively, they held a combined potential reach of 132.473 people, and their posts got 8.191 likes and comments, which amounted to an average engagement rate of 7.5%. The best engagement rate was a striking 26.7%.

The influencers delivered authentic content with genuine reach and noticeable passionate engagement – all complementing the marketing mix of The Body Shop.

The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive full service - meaning that we take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? Apart from content control, you’ll get the copyright for all the content and rights to use it infinitely across all your channels.

Location

Denmark

Influencers

70 local micro-influencers

Posts

70 posts in total

Followers

Total combined followers: 132.473

Reach

Total reach of all posts: 132.473
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Engagement

Total engagements: 8.191 likes and comments

Engagement rate

Average engagement rate: 7,5%

Duration

Post on Demand service   3 weeks each campaign
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