Campaign Awareness

Campaign Goal

UNICEF wished to create awareness around children in need in Africa and Yemen and call to action for awareness and donation through passionate micro-influencers.

Campaign Details

Brandheroes collaborated with UNICEF around the campaign ‘Donate your Friday candy to children in need’. The message being that a Danish family with children spend on average 48 DKK a week on candy – and called for skipping the candy on the 1st of June 2018 and instead donate the 48 DKK to children in need.

First, our brandheroes pitched in on the campaign, where UNICEF briefed the brandheroes to create a heart in their image, donate 48 DKK to children in need and encourage their followers to do the same on the 1st of June.

Secondly, we approved the posts that matched the required message, photo style and suggested caption. This amounted to multiple creative pitches, each with a heartfelt message and beautiful visual story.

Finally, the brandheroes posted their approved image and caption on Instagram with the hashtags #hjertertilafrika #givditfredagsslik #unicefdk on the 1st of June, while clearly stating that the post was sponsored by UNICEF.

Campaign Results

32 approved and heartwarming images were posted on Instagram encouraging their followers to take part in the UNICEF campaign. The UNICEF brandheroes had a combined reach of 88.901 people. The ‘do good’ posts got 14.421 likes and comments, which amounted to an average engagement rate of 4.2%.


The Brandheroes app is our Post on Demand service and is all about exposing your campaign and brand in front of a targeted group of our influencers (filtered by location, gender and influencer category), who pitches unique posts for you and thereafter engages their followers who has an affinity for your product category. You only pay for the posts that you approve and will receive “full service” – meaning that we will take care of everything – from campaign creation and setup in app to approval of posts, payment of influencers and reporting, and even product shipment.

The results will give you authentic post-on-demand content, genuine reach within a targeted consumer group, as well as, the good engagement rates, which micro-influencers are known for. And the bonus? You will get the copyright for all the content and rights to use it infinitely across all your channels.




32 local micro-influencers


32 posts in total


Total combined followers: 88.901


Total reach of all posts: 88.901



Total engagements: 14.421 likes and comments

Engagement rate

Average engagement rate: 4,2%


Post on Demand service over 10 days

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